Use AdWords for Your Website's SEO Enhancement!

Google Confidential and Proprietary

Using Google AdWords for SEO

• 10+ years professional SEO/SEM• Google Certified Professionals• AdWords Partner

About me

Great SEO Always Starts With Great Keyword Research

Google Analytics is an Unreliable Source

Google Keyword Planner

Monthly Trends With Keyword Planner

Google’s Keyword Tool is an Undependable Source

Monthly Trends in AdWords

Third Party Keyword Tools

Third Party Keyword Tools

Keywords vs. Search Queries

Target Keywords Geographically

Improve Your Click Through Rate (CTR) on Keywords

Optimizing Your Landing Page

Content Network Link Research

Link Prospects With Display Planner

Link Prospects With Display Planner

Content Network Content Research

Demographic Targeting

Link Exposure

Planning for Gold (Search Query Analysis)

AdWords - The SEO Litmus Test in Action

Using Paid & Organic Report in AdWords

Using Paid & Organic Report in AdWords

Avoid Cannibalization & Maximize ROI

Get Complete Analysis of Search Impression Share

Perform Combined PPC & SEO Keyword Research

Keywords With High Average Cost Per Click (CPC)

Keywords With A Large Number Of Impressions

High Quality Score, High Volume Keywords

Text Ad Copies

Banner Ad Performance

Destination URLs

Linking AdWords and Analytics

Multi-Channel Funnels for SEO/AdWords Conversions

Converted Clicks / Conversions

Conversion Value

Test Creatives in Sitelinks Extension

Double SERP Presence With Upgraded Sitelinks

Sitelinks Extension

Test Product Images in Shopping Results

Test Performance on Mobile Devices