Use advertising to promote your business. Study publicity as a promotional tool. Evaluate other kinds of promotion.

Use advertising to promote your business.

Study publicity as a promotional tool.

Evaluate other kinds of promotion.

Sample SentencePromotion takes many forms, including advertising, publicity, sales promotion, and personal selling.

What is the definition of promotion?

Promotion is the advancement of a product, idea, or point of view through publicity and/or advertising.

Advertising› A paid form of communication sent out by

a business about a product or service

Public relations› The act of establishing a favorable

relationship with customers and the general public

Television Advertising› Advantages?› Disadvantages?› http://adage.com/article/special-report-sup

er-bowl/buying-super-bowl-2013/238489/

Radio Advertising› Advantages?› Disadvantages?

Newspaper Advertising› Advantages?› Disadvantages?

Magazine Advertising› Advantages?› Disadvantages?

Direct mail advertising – fliers, catalogs, letters, email and other correspondence› Advantages?› Disadvantages?

Publicity› Free promotion generated by media

coverage› GOOD publicity can be as helpful as

advertising› NEGATIVE publicity is very unfavorable

Press Release› Written statement to inform the media of

an event or product

Sales Promotions› Act of offering an incentive to customers in

order to increase sales› What are some examples?› Rebate

Refund offered to people who purchase a product

› Personal Selling

Electronics Alley, a new retail store in a community shopping center, will open its doors next month

Write a press release to inform the local media of the opening.

Be CREATIVE in developing the details of the opening events