USC Annenberg Innovation Lab Overview. The Lab’s mission is to be a leading innovator and advisor on transformational changes happening in our participatory.

USC Annenberg Innovation Lab

Overview

The Lab’s mission is to be a leading innovator and advisor on transformational changes happening in our participatory cultures.

We seek to play a leadership role in the “Cambrian Moment” – which is a conflux of the below – as described by John Seeley Brown:

•Cloud computing•Graphic Processing Chips/systems•Social networks•Big Data analytic engines•Sentiment analysis•Second Screen •5D – building immersive worlds as texture•Experience architecture

Our Mission

Our Focus: Interdisciplinary Hub

Our Partners

Areas of Research

Refining Social Media Analytics: Network Influence

Movie Sentiment Analysis

Refining Social Media Analytics: Entertainment & Politics

Movie Sentiment Analysis

Refining Social Media Analytics: Entertainment & Politics

Experimenting with Participatory Cultures: Flotsam

Exploration of Transmedia Storytelling, Learning and Performance

Discover.

Learn.

Teach.

In partnershipwith

Experimenting with Participatory Cultures: PLAY!

Re inventing the News Broadcast: Second Screen

Rethinking Urban Living: Crisis Connection

Augmented Reality

Policy Research: Wireless Spectrum

Policy Research: Intellectual Property

CRUNCH winner / Start-Up in Residence: Theia

Theia, also known as the Greek goddess of vision and sight, is an embedded system device that provides ubiquitous computing for people with no or low vision.

Think & Do Workshops

“Culture eats strategy for lunch everyday.”