USC Annenberg Creating Organizational Identity: Virgin America Case Study

• 1. VIRGIN AMERICA QUALITIES

2. RICHARD BRANSON 3. DAVID CUSH 4. POSSIBILITIES Virgin America From flying to a journey 5. BRAND IDEAL INSPIRE AN EXCITING JOURNEY happiness refresh be yourself 6. VIRGIN VACATIONS 7. VIRGIN VACATIONS recommend special events discover amazing experience inspire engaging interaction 8. MORE ROUTES 9. MORE EXCITEMENT atlanta houston charlotte miami denver phoenix 10. LUGGAGE CLAIMS bar code reception lounge grooming room 11. arrive beautifully 12. NEW CAMPAIGN A Heros Journey 13. VEGAS! HERE I COME 14. YOU ARE INVITED 15. RELAX, MINGLE AND HAVE A DRINK