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Vi
The First 50 Years
Transform USAC from a “Sanctioning Body”
Future of USAC is a “Sports Marketing and Merchandising Enterprise”.
Vision
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Enhance The Core
Expand The Market
Extend The Enterprise
Mission
The Next 50 Years Starts Today
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The Next Fifty Years Starts Today
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NASCARIRLSCCAIMSAGRAND AMNHRA
USAC Is A Member of ACCUSTo Do
USAC TRIPLE CROWN
Only Accomplished Twice In Same Year - Tony Stewart - J.J. Yeley
Past Series Champions
AJ FoytMario AndrettiBobby UnserParnelli Jones
Johnny RutherfordTony StewartJeff GordonKasey Kahne
Ryan NewmanJ.J Yeley
USAC Silver Crown Series
USAC Sprint Car Series
USAC National Midget Series
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Marketing Makeover To Do
Web SiteForumsWidget (Results)CommunityPassionTechnology
MembersDistinguished Cards (series)Participants/MembersBenefits (magazine/discounts)
USAC MagazineCreative NameQuarterlyLifestyleYouthful
ImagePeopleProcessOpennessWearYouthfulRoad Show - Tell People
Race ProcessWeb Managed Registration ProcessHard Card Check InTrack Support - Youthful10:30 pm CurfewDecisions
FriendlinessCrew SupportRefreshments at Track
TechnologyPlasma Track BoardsTranspondersWeb Membership Enrollment Process
OfficeGreetingPhone MessageYouthCultureDressVISION BOARD (What We Want)
The New USAC
All New Web Technology Fan Community (Chat, Driver Blogs)
Streaming Video RSS Feeds, Live Track UpdatesLive Web Race Production USAC Store - Member AccessMarketing Platform - Sponsors
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USAC Has Initiated A Strong Merchandise Program With Partners Such As Oakley
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USAC Dominates Chili Bowl NATIONALS We Are The Premier
Sprint Car & Midget Series In The Country
And We’re Not Afraid To Talk About It
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Enhance The Core
Expand The Market
Extend The Enterprise
Mission
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Enhance The Core
Expand The Market
Extend The Enterprise
Mission
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WHY?
Quarter Midget families represent the future of USAC
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HOW?
1. SAFETY2. COSTS3. SIMPLICITY4. FUN
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HOW?
1. SAFETY2. COSTS3. SIMPLICITY4. FUN
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SAFETYWe Are Concerned
2009 USAC Rule
Addresses Driver Positioning and Safety Belt Mounting
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Tires
Too Much Grip Leads To Safety Concerns
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HOW?
1. SAFETY2. COSTS3. SIMPLICITY4. FUN
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TiresCosts Need To Be Contained
Current Tire 20 Races / Season
2 RS Tires per Event = $1103 Classes Per Event = $330
$330 x 20 Races = $6600
Spec Tire Should Save 50% or More
Thats A Savings Of $3300 Per Year!
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TiresCosts Need To Be Contained
2009 USAC Rule
New Spec Tire to Be Introduced March 2009 To Address Safety and Cost
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InsuranceCosts Need To Be Contained
USAC Has Negotiated An Average Savings of 10% or More For Club Annual Insurance
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HOW?
1. SAFETY2. COSTS3. SIMPLICITY4. FUN
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SIMPLICITYOn-line Charter Process
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SIMPLICITYSTEP 1: On-line Charter Process
- No Paper Processing- Automatic Insurance Processing- On-line Charter Payment Process- Upload and Manage Club Fee’s
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SIMPLICITYSTEP 2: On-line Member Process
- No Paper Processing- Select Club To Process Through- Club Fee’s Are Added To Member Fee- USAC Will Process & Reimburse Club- At Track Enrollment Still Available
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Each Club Will Receive Their Own Management Page on USACRACING.com
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SIMPLICITY
STEP 3: Club Administration
- Each Club Receives USAC Web Page- Club Home Page for all Members- Club Administrator Approves Members- Club Administrator Manages Club Fee’s- Upload Logo’s, Pictures, News, Points- Manage Race Schedules
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SIMPLICITY
Rules
Final Rules and Specifications for 2009 Are Still Being Finalized.
USAC Is Working With Chartered Clubs Now
Current Class Structure Will Be Protected
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SIMPLICITYRace Control
USAC District & National Events
- No Judging - Race Director & Officials Provided by USAC
Local Club & Regional Events
- Club Option
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SIMPLICITYNational Infrastructure
National Director - James SpinkFull Time USAC Office Support Staff
Four Districts - Each District Has Assigned USAC Director
- Officiating of District Events- Driver School Affiliations
Regions Administered by Club Presidents
Competition Committee
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HOW?
1. SAFETY2. COSTS3. SIMPLICITY4. FUN
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FUNThis Is About Kids After All
Youth Sports Represent
36Point 25 Will Be Imbedded In USAC Racing
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We Must Make Hero’s Of The DriversQM Driver Pictures, Videos and Blogs
We Will Utilize Our Live
Streaming Video For
Marque Events
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A Quarter Midget Forum Is Available For
Discussions Among Members
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TextOn-line Community
- Home, DISTRICT, Region, Club and Driver Sites- “MySpace for Drivers”- Technology Sharing Platform (MyChron Data Logging)
- “YouTube” for Video and Photo sharing
A USAC Magazine Is Being Planned For 2009 To Cover All USAC Divisions - Including .25 Midgets!
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FUNThis Is About Kids After All
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USAC Costs
Club Charter - Free Web Presence on USACRACING.com
Club Insurance - Automatic, Club Picks Level
- Expected 10% Savings- 1 Free Offsite Event
Region Registration (Web Page)Member - Family
- No Driver Limitation (Immediate Family)
$100
10% Savings
Free$75 / Family
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How We Use Revenue
USAC Is A Non-ProfitWe Want To Market The Sport
We Want To Grow The Sport
You Represent Our Future
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Why USAC
USAC Will Provide More Fun For The Kids
All new technologies in web design - Driver Sites - Blogs - Streaming Video
Recognized National Champions
A Real Motorsports brand
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Why USAC
USAC Provides More Infrastructure for Clubs
Automated Enrollment Process
Automated Club Fee Management
Automatic Insurance Processing
Club Web Management Tools
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Why USAC
USAC Is Backed With A National Infrastructure
Offices in Indiana and California
Full Time Dedicated Race Staff
Full Time Membership Processing Staff
Full Time Marketing Staff
Dedicated Marketing Agency
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Why USAC
USAC Provides Club Savings Opportunities
Savings on Insurance
Savings on Web Fees
Savings for Members (tires)
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Why USAC
USAC Provides Clubs With Increased Control
Race Format / Management
Region Flexibility
Class Structure
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Why USAC
USAC Is A Leader For Safety InitiativesWe Will Address Driver Positioning
We Will Address Tires - Grip, Compound
- Chemical Altering
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Why USAC
USAC Will Promote The SportLive Streaming Video of Key Events
Cross Promoting With Other USAC Series
USAC Will Incorporate .25 In All Series Marketing
USAC Will Develop Marketing Partners
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Why USAC
USAC Provides An Organization For Your Child To Grow
Junior Midgets Silver Crown USAC West CoastNational Midgets Sprint Cars
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We Want To Help You Grow
We Want To Help You Succeed
We Want To Help Protect The Future Of Racing
We Want To Grow The Passion For Our Sport
We Want To Create Great Experiences For The Youth
WE WANT TO HAVE FUN