http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
May 13, 2015
http://www.techved.com/ @ 2013 Techved Consultinghttp://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
We have Expertise to understand yourbusiness needs and provide apt UX solutions for:
• Website
• Intranet
• Extranet
• Widget
• Software
• Mobile and iPad App
http://www.techved.com/
User Centric Approach
Leading UX and Design
Consultancy
More than 15 years of UX Design Experience
Over 100 staff Worldwide
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Usability Testing
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Usability testing is a technique under User Centered Interaction Design. It is used to test a product/interface on its users by evaluating it from the users’ point of view.
It involves a systematic observation of the interaction of users with the products/ interface to determine how well can they use it and understand their actions/perceptions.
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Usability Testing as a service
Usability testing is a process where experts draws results about Usability on
the site/application with the help of a set of predefined usability principles.
The aim is to achieve overall ease of use, effectiveness and user satisfaction by
identifying the flaws in the design and finding easily adaptable design solutionsto the flaws recognized.
•It enhances the usability of your website
•It is an in-depth analysis of your website design’s strengths and weaknesses.•Provides a competitive overview of the website.
•Its cost effective and relatively quick to implement.
Preparation ofTest Plan & Script
Conducting Usability Study
Analysis
Step 1 Step 2 Step 3 Step 4Recruiting
Participants
METHODOLOGY
http://www.techved.com/ 2013 Techved Consulting India Pvt. Lt
Step 1 (Preparation of Test Plan & Script):
Test Protocol was prepared to ensure that adequate representative feedbackis gathered from participants
http://www.techved.com/ 2013 Techved Consulting India Pvt. Lt
Methodology
Step 2 (Recruiting Participants): Profiles of participants invited for testing
Job Seekers Sellers Buyers Service Seekers
Rented House Seekers
Participants invited 6 6 6 6 6
Participants interviewed 6 6 6 6 6
• Techved Consulting moderator led the test session asking each participant to perform tasks in accordance with the test protocol.
• Techved Consulting team observed sessions, took notes and watched participant’s reactions and feedback towards the websites.
Step 3 (Conducting Usability Study):
Image: Usability Testing in process
METHODOLOGY
http://www.techved.com/ 2013 Techved Consulting India Pvt. Lt
• The data gathered from the test is analyzed using affinity diagrams and suitable recommendations will be provided
Step 4: Analysis
Image: Affinity Diagram in process
METHODOLOGY
http://www.techved.com/ 2013 Techved Consulting India Pvt. Lt
Talk to users of your website or product
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Usability Test
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Usability Test
Understand their needs, behavior patterns & pain points.
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Usability Test
Compare it vis-à-vis your competitors
Case Study
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Project Brief: www.shaadi.com is an Indian matrimonial website which helps people find a suitable match.
User Research
Techved helped www.shaadi.com in Usability Testing of the website to identify issues being faced by brides, grooms and their parents when using this website. The findings and the solutions given by Techved helped the company grow its user base and revenue many folds.
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Case Study 1: Shaadi.com
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Case Study 2: Kotak bank
Users were first shown the website and asked what they saw first. Most of them were immediately drawn to the pictures in the Banner.
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Case Study 2: Kotak bank
• Pictures helped them to understand the context and scope of the website.
• The organization gave them a simple mental model of how information on the website is arranged and how to access it.
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Case Study 3: Freecharge.com
Transaction details appear thrice throughout the task flow of recharging the phone.This repetition of information is unnecessary.Hence, the site can be uncluttered and presented more neatly.
Reposition the Confirm Order button to make it visible in the user’s task flow.
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Case Study 4: Magicbricks.com
Project Brief: Techved helped Magicbricks.com to understand the user behavior and conducted usability with MB and Non MB users.
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Case Study 4: Magicbricks.com
Creating affinity diagrams and conducting trend analysis.Usability analysis done in Techved Consulting premises for Magicbricks.com.
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Case Study 5: Ebay
Project Brief: Techved helped Ebay to understand the user behavior in the checkout process and how users perceive different elements on the website to built “Trust” .
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Case Study 6: Quikr.com - Website
Project Brief: Techved helped Quikr conduct Usability Tests with 30 users to help understand their behavior on Quikr.com. Users belong to one of the five different category of profiles – Job Seekers, Sellers, Buyers, Service Seekers and Rented House Seekers. UX Team at Techved identified major usability problems and gave recommendations on ways to improve those problems on Quikr.
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Case Study 6: Quikr – Mobile App
Project Brief: UX Team at Techved identified major usability problems and gave recommendations on ways to improve those problems on Quikr mobile app.
End UserThis profile is the user of Business laptop.This profile was selected to give feedback on Dell laptop as compared to other competitive laptops.
IT ProThis profile is the decision maker or influencer in decision making of what laptops to buy in office. They were selected to understand the important factors considered when buying laptops in various countries.
Methodology
1. Creation of User ProfilesUser Profiles were created prior to the Research to define User Segments of the product.
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Case Study 7: Dell Business Laptop
User Research & Competitive Feedback
2. One to One InterviewTwenty Four participants were interviewed about what is important to them in a goodquality Business Laptop.They evaluated 6 competitive Business laptops and provided quality ratings of variouscomponents.
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Case Study 7: Dell Business Laptop
Usability Study was conducted to understand user’s expectations, needs and their feedback onwww.naukri.com. A comparison between naukri.com and monster.com.
Objectives• To understand expectations, perceptions and requirements of different user profiles who
visit naukri.com.• To understand the interruptions in task flows and errors made by users when using
naukri.com.• Features liked / disliked on naukri.com and monster.com.
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Case Study 8: Naukri.com
User Research
Our company comes with experience that has seen how users behave on the internet, how they have changed over the past years and an understanding of what is neededright now in order to see success.
• We know how to optimize your website.
• We know what content needs to be created in order to give your website a betterchance of ranking which will reach out to more users.
• And above all, we have user behavior based solutions to maneuver yourwebsite Traffic into a direction which will convert your prospects into Clients.
“Our knowledge of user behavior on internet will help your Business Grow”
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Why Us?
Thank You
Contact Us : Our Global presence :
022 67421812 / 9029032997
www.techved.com
Corporate Office6th Floor, Thakur Mall Business Center,Thakur Village,Kandivali (E), Mumbai.
Melbourne Office:Level 5.01Collins StreetMelbourne VictoriaAustralia
http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
Dubai Office:Downtown Dubai,P.O. Box 123234,Dubai, UAE.
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