Program Faculty All our faculty have graduated from institutes like Purdue, NID, IIT, IIMB and are real world Executive Product Managers and Senior UX Designers who have and continue to conceive, build, launch & market successful products for global companies like McAfee, Cisco, IBM and 50+ start-ups both in US and India. With their strong educational backgrounds All the exercises and the case studies discussed in the workshop will be drawn from real world scenarios. (both success and failures!) With the advent of new business models, Internet based routes to market and consumerization of IT with smart devices the bar for user experience expectations have been raised high. Product professionals have to adapt to ensure their products offer a “delighting” user experience. Usability & Interface Design is evoloving from a nice to have to a must to have even for B2B products. Adaptive Workshop on Usability & Interface Design for Product Professionals is a one of a kind workshop designed for senior product professionals to make sure they are equipped with not only the practical understanding of how to develop and validate an idea into an commercially viable product but also apply structured thinking to “engineer” usability in the productizing process. New Product innovations typically follow a design led process like shown below with deliverables like click through mock-ups, interaction flow diagrams, low/high fidelity prototypes etc. Mature products with existing customers also require a periodic audit for usability and a structured approach of measuring it. ƒ Ability to quickly and accurately validate ideas and proposed functionality without building it ƒ Ability to lead and conduct usability audits ƒ Reducing development cycles by providing context through high fidelity requirements ƒ Effective collaboration with stake holders, Business Analysts, development, customer sponsors etc. Across geographies and business units ƒ Fast track career path through skill building, new product innovation & best in class performance ƒ Engineering will be able structurally apply “user experience” principles during technical and funcational design of the solution ƒ Case studies & exercises led delivery by successful real world practitioners makes learning actionable and applied Program Benefits Adaptive Workshop on Usability & Interface Design