Usability in Online Printing - VIGC€¦ · COMPANY XYZ MARKETING AGENCY XY ONLINEPRINTERS XML API • XML API combines different user approaches with efficient backend. 29. LET‘S

USABILITY IN ONLINE PRINTINGMichael Fries, CEO of Onlineprinters

Derde web-to-print ExpertenNetwerk.2.12.2015

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WHO WE ARE

ONE OF EUROPE’S LEADING ONLINE PRINT SHOPS

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ONE OF THE FIRST MOVERS

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2004 2006 2010

> 50 % INTERNATIONAL SALES

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OUR PRODUCTS

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IN-HOUSE PRODUCTIONFROM PRE- TO POSTPRESS

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• Digital Printerfor Speed and Flexibility

• Inhouse Large Format PrintingDepartment

• PSO Certified Production

• Europe’s Largest 3b Print Shop

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USABILITY

What we need to keep in mind:

1. CompetitionThe competition is only one click away, users leave if:• a website is difficult to use• they get lost on a website• they are presented with too many difficult choices• a website's information doesn't answer their key questions• they don’t trust you

2. Shop structureIf users cannot find the product, they cannot buy it either

3. EfficiencyIn intranets you don’t want to waste your employees‘ time:• usability is a matter of employee productivity• usability is a matter of employee acceptance

USABILITY IS THE KEY

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MANY ASPECTS OF USABILITY

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WEB SITE ANALYSIS

Eye Tracking / User Testing

Click Behaviour

MANY SOURCES FORDEVELOPMENT AND IMPROVEMENT

Traffic Flow

Focus Groups

Customer Feedback

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USABILITY & CONTINUOUS IMPROVEMENT

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TESTING, TESTING, TESTING

TESTING

Source: VWO.com 15

A/B Testing Multivariate Testing

In the end, only customer behaviour counts

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WHICH CUSTOMERS ARE

YOU TARGETING?

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WHICH PRODUCTS DO

YOU SELL?

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ONLINE PRINTING≠

ONLINE PRINTING

Resellers

Printers / Agencies

Graphicalprofessionals

Marketing professionals

SME

Youremployees

SOHO

Private customers

KNOW YOUR CUSTOMER TYPES

Customer Types

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KNOW YOUR SHOP STRATEGY

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KNOW YOUR SHOP STRATEGY

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KNOW YOUR PRODUCTS

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DIFFERENT GOALSDIFFERENT USABILITY

Vistaprint

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print24

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Onlineprinters

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EXAMPLE: CHOICE OF PAPER

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Onlineprinters.be Vistaprint.be

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MAKE IT EASYFOR YOUR CUSTOMERS!

INTERFACES

ONLINEPRINTERS FULFILLMENT CAPABILITIES:PRODUCTION & LOGISTICS

ONLINEPRINTERS WEBSHOP

ONLINE PRINTER XY

CORPORATE SOLUTION

FOR COMPANY

XYZ

MARKETING AGENCY

XY

ONLINEPRINTERSXML API

• XML API combines different user approaches with efficient backend

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LET‘S DISCUSSYOUR QUESTIONS!

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