U.S. Qualified Supplies 2.0 Partner Program May 18, 2015 HP Confidential.

U.S. Qualified Supplies 2.0Partner ProgramMay 18, 2015

HP Confidential

AGENDA• Purpose of Qualified

Distribution• Qualified Supplies 2.0

Partner Program• Examples of Criteria• Resources

HP Confidential

Partners

Qualified Supplies Partner Program

Customers

•Can identify as HP Qualified reseller of original HP ink & toner

•Access to HP sales & marketing tools, promotions

•Can provide higher level of customer satisfaction, build loyalty

•Can buy original HP ink & toner with confidence and ease

•Purchase process is simplified. Finding product, understanding benefits is fast

•More consistent pricing and promotions

Improving & Simplifying customer shopping experience

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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4

What’s New with Qualified Supplies 2.0?• Strategic Intent is unchanged --Provide a superior customer and brand

experience with HP supplies & win where customers want to shop.• Importance of online is increasing.

• 75% of toner shoppers start their search online• 50% of ink shoppers start their search online

• HP’s Online Shopping Research revealed that customers struggled to understand what they were buying.• Last year HP improved naming & image accuracy through the Qualified program• With Qualified 2.0, we are focused on improving online search results

• HP’s separation is planned for November 1, 2015. The total HP revenue metric basis will change.

• Current 5K+ Qualified Resellers are doing a great job!• We expect to have about the same number of resellers in Qualified 2.0.

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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5

Qualified Supplies 2.0 Strategy & Objectives

Improve customer &

brand experience

Differentiate Partners who do

more with HP

Improve & scalecomplianceexecution

Continue to improve customer & brand experience with HP supplies

• Lead with HP search results

• Relevant advertising

• Exclusive Qualified Supplies Reseller Medallion

• Certified Compliant search, naming, content available from authorized distributors, search platform providers

• Systematic compliance using channel & external vendors

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HP Partner Agreement: Selling terms & conditions including Online Standard: Resell products only via URL that matches your legal name. May not sell on auction sites & sales to end-user customers only.

Revenue Minimum: $15K six months shipments for HP Supplies (PLs 1N, 5T, UK, K6 only) or $50K total HP Printing & Personal Systems product lines.

Business Basics: Functional website AND physical address (no P.O. Box), phone number, all in reseller website & matches HP records. Display HP Qualified Supplies Medallion on reseller website.

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U.S. Qualified Supplies 2.0 Criteria – effective November 1, 2015

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HP Brand Usage: Appropriately use HP brand trademarks, messaging & marketing assets.• Online Search: When a customer searches for original

HP ink & toner, lead with HP search results.• Linked advertising on search result pages: When a

customer searches for original HP ink & toner, the search result page may not display advertising or other brand switching messaging featuring competitive products on the top or sides of the page.

HP Policy: Must be in good standing with all applicable HP policies.

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Blue denotes new 2.0 criteria.HP Confidential

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7

Lead with HP Search ResultsExample of Pass

Optimize the search results by displaying first the HP product family offering that relates to what the customer searched. For example, a customer needs to order an Original HP print cartridge and enters either an HP Part or HP Model Number. The resulting list should display all Original HP Supplies which are part of the HP product family before any remanufactured products.• When a customer searches by 1) “HP + Model

Number ” 2) “HP + Part”, or 3) “Part #”• Example to right shows desired search results for “HP

124A” or “HP CE257A” or “CE257A”• Note: all available colors and variations of the

searched product are shown in search results, above any alternative or remanufactured products.HP Confidential

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8

Linked Advertising in HPSearch ResultsExample of Pass

• When a customer searches for original HP ink and toner, the search results page may not display advertising or brand switching messaging featuring competitive products.

• “Recently Viewed” items are not considered advertising.

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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9

HP Qualified – We want to help you be successful when selling HP supplies!

• Always contact your HP sales representative or HP Authorized distributor for more information.

• Additional Resources:– Qualified FAQs (will be sent to resellers with announcements)– HP Qualified Supplies Medallion: www.qualifiedsuppliespartner.com– HP Logo, Naming, Images, Content:

https://h20375.www2.hp.com/portal/site/partner-portal/?page=Marketing+toolkit-HP+brand+standards

– Email: [email protected]

Thank you! HP Confidential