US E Commerce 2014 - Case Study

E-Commerce in United States Trade Marketing

George Nader

Industry where the buying and selling of products or services is conducted:

Mob

ile C

omm

erce

Supply Chain Management

Elec

tron

ic F

unds

Tr

ansf

er

Electronic Data Interchange

Inve

ntor

y M

anag

emen

t Sy

stem

s

Automated Data Collection

Growth by Sales:

Growth by Country:

Trends:

1. Proliferating use of smartphones and tablets:

• Boosting the amount of time consumers spend online• Using them to research purchases, stores and best prices• Completing full transaction on their mobile device• Tablets users spend leisure moments (weekends, evening

prime-time hours) shopping online

$13 vs $2385% of smartphone owners use their devices while in-store.

Growth Factors:

2. Increased investments on online sales divisions

• Large retailers are building Omni-Channel retail experiences• Letting online shoppers pick up goods in-store.• Sales can constantly update shopping lists and offers• “Save a Sale" by ordering out-of-stock merchandise through

online back-ends

Cycle of E-Costumer:

High-Consideration Goods

Low-Consideration Good

Remember: Growth is coming from existing online customers who will spends more… Not because of new ones…

U.S. Online Retailers:

Top Food Retailer Companies

Consumer Choice:

Time | Easiness | Costs

BECAUSE OF THIS TENDENCY, THE MARKET IS BECOMING An ALL VS ALL (same market)

Who are the top companies that are trying to conquer the e-commerce side of the market:

• Shifting from big stores to online shopping.

• Progressive shift

• Amazon is trying to move from technology to reposition itself in the food market (Amazon Fresh)

Same future strategy by using E-Commerce and technology inside their stores to

integrate physical and online shopping

Whether companies are product or market oriented they are both following trends

and high sales. Thus they both move to E-Commerce

Thank You

George Nader

Other 5 people took part in this research