URock Launching Strategy Prepared for: Jeff Lockhart, Steve Smith, Joyce Culpepper-Smith Prepared by: 108 th Ave Marketing Campaign and Strategy 108th Ave Marketing Presentation
Dec 22, 2015
URock Launching Strategy Prepared for: Jeff Lockhart, Steve Smith, Joyce Culpepper-Smith
Prepared by:108th Ave MarketingCampaign and Strategy
108th Ave Marketing Presentation
Media Campaigns Overview
Public Relations
• Broad Audience• Greater Seattle Area• Local High School Radio
Radio CampaignMedia Campaign
Print Campaign• Broad Audience• Eastside Newspapers• 425 Magazine
Television Campaign• Broad Audience• Q13- This Morning• KING 5- Evening Magazine
Campaigns and Strategy
Campaigns Overview and Proposal
• Social Media
• Myspace, Twitter and Facebook– K-Town– Churches– Schools
Social Media Campaign
• Bellevue and Lake Washington School Districts
• Music classes– Captive audience– Opportunity for Q&A
School Presentation Campaign
• Churches– Kids and parents in audience– Booth
• K-Town– Recreational setting
Community Outreach Campaign
• Versatile
• Live products of URock
• Opportunity to connect through music
Live Performances Campaign
• Music Stores– Advertising
• Reach audience who already has an interest in playing music
Christmas Promotion Campaign
Advertising
Advertising Overview and Proposal
Advertising
Advertising
Half-Page Flyer
Merchandise
Brouchures
Video
Market Research
Market Research Reports
• Demographics in relation to interest• Confidence in marketing• Maximize efficiency of advertising and
public relations
Market Research
Accounting and Financing
Budget and Forecasting
Budget
Budget
• Half-Page Flyer
• Brochures• Posters• Bracelets• Guitar Picks• T-Shirts• iTunes Card• Surveys• Miscellaneous
Budget
Forecasting
• Market Research:– $24.60 invested into research that
would have cost $80.00 in real-world terms.• ROMI: $55.40/$24.60 = 225 %
• URock: – Total costs: $1,124.56– Expected Revenue: ([$555.00-
$240.00]*80)=$24,800.00– ROMI: $23,675.44/$1,124.56 = 2105%
ROMI (Return On Marketing Investment)
• Strength• Weakness• Threats• Opportunity
SWOT Analysis