Uralkali eng

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Corporate site of Uralkali manufacturing company

http://www.uralkali.com/

Corporate site of manufacturing company

UralkaliУ

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http://www.uralkali.com/

Corporate site of manufacturing company

UralkaliУ

рал

кал

ий

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нтс

тво

DE

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About the company"Uralkali" is a vertically integrated company. Vertical integration means total control over the value chain – from the potassium ore extraction and potassium fertilizers manufacturing to the product delivery to the customer. It provides effective management of all the operational process stages, contributes the development of the Company, and reduces the risks for customers.

"Uralkali" is the top-1 world leader in volumes of potassium chloride production. "Uralkali" amalgamated company was founded in 2011 via the merger of "Silvinit" OJSC into "Uralkali" OJSC. Right now there are about 12,500 employees in the main production department of the Company. Stocks and global depository receipts of "Uralkali" OJSC are circulating in MICEX-RTS and LSE stock markets.

"Uralkali" is one of the biggest public companies in the Russian market, it enters MICEX top-10 companies in terms of the capitalization volume. Uralkali is one of the leading mineral fertilizers producers, being one of the most high-margin and low-cost companies of this sector all over the globe.

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Project descriptionOur agency has developed a new version of Uralkali corporate website on its order, which includes four interrelated websites: basic Russian version, basic English version, Russian PDA-version, and English PDA-version. This solution helped to establish technological access to the website for mobile and iPad-versions.

After "Uralkali" OJSC and "Silvinit" OJSC assets merger the comprehensive information on extraction, production, and transportation of the raw material had been placed on the website.Use of bright background images at the website allowed visual illustrating these technological processes, which has strengthened the company's image as the industrial leader.

Special attention had been paid to "For investors" section as well, which opens access to the company's financial indexes, subscription for news, and direct connections to the related events.

Website interface corresponds to the image of the international-level company. Optimized menu helps to promptly get the information with presentations, photo and video materials on top managers' speeches, and also to get an overview of the current HR-policy of the company. Such openness and reliability of the commercial information influences the image of Urakali company in a positive way, and provides an opportunity to take up the leading position in its field.

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Project descriptionWebsite peculiarities:

Drop-down menu allows easy switching between the sections

Lossless website version for iPad and PDA-versions

Investor's calendar allows related events monitoring

Company's history and prospects of development are presented in the form of reports and diagrams

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