UPS Sustainability Marketing Presentation

Who we are and our client - UPS

Introduction

Current SituationIndicators and UPS’ Report Card

Action Plan BudgetAdvertising Allocations & Marketing Mix

Keeping Track

Plan B

AshleyCreative Director

EmilyBudget and Data Analyst

Kadie Public Relations

Sarah Marketing Analyst

Savannah Promotions & Strategist

The Client: UPS (United Parcel Service)The Client: United Parcel Service

https://www.youtube.com/watch?v=PbVy5kRYbgs

Founded in Seattle, WA on August 28, 1907Headquarters: Atlanta, GA2015 revenue was $58.4 billionEmployees: 444,000 (362,000 U.S.; 82,000 International)Key services: Logistics and distribution; transportation and freight (air, sea, ground, rail); freight forwarding to 195 countriesNickname: Brown

The Client: United Parcel Service

· 2 degrees of Celsius· Areas to improve according the UPS’ Report Card· No sustainability marketing

http://www.cop21.gouv.fr/en/les-mots-de-laccord/

CurrentSituation

Indicators

Indicators contd.

Indicators contd.

UPS Report Card

How wecrunched

the numbers...

The Action Plan

Redesign Logo

Promotional Activities

Stickers on packages “Your package was delivered by one of our electric fleet trucks” Have a QR code to our upside blog

5K Run- on Earth Day 5% Proceeds go to charity (nature charity)

Digital Marketing - upside

Analytic Tools

Plan B: Super Bowl, Wall Street Journal and Integrate

Thank You!

Questions?