Upper Oakville Shopping Centre Neighbourhood Secret Annual Report

Annual Report: NS 2013 Client: Upper Oakville Shopping Centre Campaign: Neighbourhood Secret Date Prepared: March 21, 2014 Prepared By: A. Page

•  Extend social currency in the community

•  Build email database

•  Build Facebook likes & Twitter followers

•  Drive in-store traffic

Campaign Goals

Creative

Email Creative

Campaign Statistics

•  66,184 Total Response

•  6,966 Response From PURL

•  21,427 Response From Share

•  37,791 Response From Other

•  6,862 Total Opt-ins (10.37%)

•  1,957 Total Shares (28.52%)

•  8,017 Coupons Activated

Results Notes

Month   Sent   Opens   Opens  (%)   Clicks   Clicks  (%)  

March   8,437   1,885   16.30%   389   22.9%  

April   25,765   4,471   12.5%   753   18.5%  

May   39,670   4,218   8.9%   453   10.6%  

June   22,198   2,810   14.0%   468   16.7%  

July   25,585   3,583   14.6%   712   19.9%  

August   33,923   4,113   12.5%   533   13%  

Spetember   90,495   23,725   26.5%   1,536   6.5%  

October   103,848   22,784   22.1%   1,836   8.1%  

November   53,658   11,133   21.5%   1,057   9.3%  

December   111,386   17,598   18%   608   3.3%  

January   84,059   15,225   18.3%   2,245   13.8%  

February   83,099   13,068   16%   710   5.4%  

TOTAL   682,123   124,613   16.8%   11,300   12.3%  

Email Statistics

Google Audience (www.neighbourhoodsecret.net)

•  Google Indicates 40,006 Visits

•  12,127 Unique Visitors

•  12,128 New Visitors

•  27,878 Return Visitors

•  214,496 Pageviews

•  5.36 Pages / Visit

Google Results

Location

Traffic Results

Sharing Vehicles

Facebook Likes (New: 3448)

Twitter Followers (New: 1078)

Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 214,496 - $6,434.88 Website visit – 40,006 - $40,006.00 Time on site – n/a - $0.00 Email opens – 124,613 - $37,383.90 Email clicks – 11,300 - $11,300.00 Email opt in – 6,862 - $41,172.00 Social impression – 12,207,653 - $61,038.26 Social Twitter – 1,078 - $3,234.00 Social Facebook – 3,448 - $17,240.00 Coupons Activated – 8,017 - $8,017.00 Total Value $ 225,826.04

Website views $0.03, visit $1.00, time on site 2 minutes $3.00 / Email - open $0.30, click $1.00, opt in $6.00 / Social - impression $0.005, Twitter follower $3.00, Facebook LIKE $5.00. Coupons Activated $1.00

Metrics

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