UPnP Forum Marketing Committee Update

UPnP Forum Marketing Committee Update

Andrew Liu

Co-chair UPnP Forum MC

Intel Corporation

Agenda

UPnP Vision MC Charter MC Structure Marketing Programs

UPnP Vision

“Easy Home Networking for the Interconnected Lifestyle”

HomeHomeAutomation Automation

Broadcast

Digital IslandsDigital Islands ComputerComputerNetworkNetwork

GatewayGateway

Internet

MobileMobileDevicesDevices

Wireless

ConsumerConsumer ElectronicsElectronics

Internet

Wireless

UPnP VisionUPnP Vision

Broadcast

Easy Home Network for Easy Home Network for the Interconnected the Interconnected

LifestyleLifestyle

Enable devices to be automatically configured when they… Connect to a network Communicate their capabilities Control information to any appropriate

control application

UPnP TechnologyDevices Just “Work” When They are Connected

UPnP Forum MC Charter

Increase membership participation in the UPnP Forum Focus on internal Forum Member marketing Help identify categories needing UPnP

standards Champion, help establish WCs for new

categories Promote adoption of UPnP technology to

members Increase participation within UPnP Forum Become a platform for marketing efforts of

forum members

UPnP Forum Marketing Objectives

Promote membership contributions Encourage companies to chair DCP WCs

Deliver on UPnP vision for end users Review DCP usage models for value Identify and recruit new DCP categories

Increase awareness & understanding Evangelize UPnP adoption within member companies

Completion of more UPnP standards More productive WCs lead to more products

Increase UPnP Forum member participation Focus on active members – not just more members

UPnP Forum MC vs UIC Complementary Roles

Focus on internal UPnP Forum membership engagement

Help identify new categories needing UPnP standards

Help start WC in these categories

Promote UPnP standards to Forum Member organizations

Focus on marketing to all external audiences

Drive UIC membership as means to build and sustain UPnP mark

Involve industry in promoting UPnP mark

Increase membership Increase membership participation within Forumparticipation within Forum

Create and protect value for the Create and protect value for the UPnP certification markUPnP certification mark

UPnP Forum MC Structure Co-Chair UPnP Forum Marketing Committee:

Andrew Liu (Intel) & Dave Ryan (Microsoft) Member Relations Director: Dave Ryan (Microsoft) Events Director: Rich Geasey (Lantronix) Asia Region Director: Hitoshi Sekine (Ricoh) UPnP IGD Director: Philip Poulidis (GlobespanVirata) UPnP AV Director: Joe Pitarresi (Intel) UPnP Imaging Director: Joe Keller (Hewlett-Packard) UPnP Home Automation Director: Hans Langels (Siemens)

Open: Europe Region Director: UPnP Basic Director: UPnP Security Director: New Category Directors: new WC’s need a MC Rep

Events Director

Identify and prioritize the events for UPnP Forum presence

Provide guidance to UIC for which events are appropriate for them

Seek out speaking opportunities

Work with web team to ensure the UPnP Forum Web site clearly promotes upcoming events

Work with Geography directors to cover Asia and Europe

Forum Member Relations Director

Manage process of regular communications to Forum Members to make sure they are informed of programs (Product Champ)

Create and manage a process to profile all current and new members to more effectively communicate with them

Ensure Forum Member database is up to date and accessible to Marketing Committee and Steering Committee

Category Director

Review consumer usage scenario document for proposed DCP

Create collateral related to DCP (overview presentations, white papers, Q&A’s, etc)

Work with UIC to help form a marketing plan to drive awareness, adoption and market success

Establish relationship with DCP working committee members

Geographic Director

Ensure that there is UPnP Forum market development progress in a geography outside of North America

Work with the other Directors to make sure UPnP technology is represented in their region to contribute to industry adoption

Marketing Programs Product Champs

Build list and create deeper UPnP penetration in companies

UPnP Summit Coordinate this event in target geographies

UPnP Forum Website & Newsletter Maintain awareness of technical progress

DCP WC Success Recruit and coordinate companies for new DCPs Review DCP usage scenarios to ensure it to Vision

UPnP Marketing Committee responsibleUPnP Marketing Committee responsible for internal, member-focused programsfor internal, member-focused programs

For the interconnected lifestyle