#UPJ16 - UPJ Netzwerk | Corporate Citizenship · −Amway −BD (Becton, Dickinson and −Company) −Colbún −Collahuasi −Kellogg Company −M&S ... • LBG network established

#UPJ16

Flagship-Programme: Alles auf eine Karte?

Mike Tuffrey, Corporate Citizenship

Sabine Frank, Google

Nadja Malak, SOS-Kinderdörfer Global Partner

Moderation

Christoph Selig, Deutsche Post DHL Group

Präsentiert von

2

3 MARCH 2016

Success factors for flagshipprogrammes:Conclusions from a global study

3

Agenda

3

1. Our research and published

paper on Flagship

Programmes

2. Elements for success

3. Measuring impact

4. Examples of good practice

More details here: http://corporate-citizenship.com/our-insights/flagship-social-investment-programmes/

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The Evolving Community Space

New business models (Inclusive business, Shared Value, Third

space)

Strategic Community Investment

Philanthropy1.

2.

3.

Defining audiences and business

benefits

Business integration,

global/societal approach

Setting the ground rules /

policies for giving activities

No or unstructured ad-hoc activities

0.

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Our research

Survey

A global survey of practitioners, which

received 103 responses.

More than 86% of respondents were either

directly responsible for overseeing,

developing and implementing corporate

community investment programmes (69%),

or were corporate responsibility or

sustainability professionals working within

major companies (17%).

Interviews

Nine interviews with corporate

community investment, social

investment or CSR professionals.

− Amway

− BD (Becton, Dickinson and

− Company)

− Colbún

− Collahuasi

− Kellogg Company

− M&S (Marks & Spencer)

− Microsoft Asia

− Rolls-Royce

− Unilever Singapore

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The findings

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OUR DEFINITION OF A FLAGSHIP SOCIAL INVESTMENT PROGRAMME:

• Flagship programmes target resources rigorously and unite activities under a single

global focus.

• The strategic intent is one of relentless focus on making an impact in a chosen issue

area that is aligned to the company’s business.

What do we mean by Flagship Programmes?

Sustainability, Simplified

DICTIONARY DEFINITION:

“The ship in a fleet which carries the commanding admiral.”

“The best or most important thing owned or produced by a particular

organization.”

Oxford English Dictionary

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The shift

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The shift - alignment and focus

1010

How to do it well

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Measuring impact

• LBG network established in 1994 to find a consistent

way to measure community investment

• Now a globally recognised standard used around the world:

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LBG Measurement Framework

www.lbg-online.net

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Example programmes

To empower women through opportunities to learn and develop skills and so influence society and the economy

To support global hunger relief by providing breakfast meals and snacks for children most in need

Kellogg

To reduce the amount of clothes ending up in landfills by changing consumer behaviour

M&SDiageo

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Finding your niche

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Doing more with less

Internal financial and non-financial resources

Efficiency in management expenditures

Leveraged contributions

Scalable partnerships

Integration with the business

Start with a need and work back to a budget

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Corporate Citizenship: our services...

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For further information please contact:

Mike Tuffrey – Cofounder & DirectorE: [email protected]: +44 (0) 20 7861 1616

W: www.corporate-citizenship.comE: [email protected]

Twitter: @CCitizenship

LinkedIn: Corporate Citizenship Company

Contact us

London OfficeHolborn Gate, 5th Floor26 Southampton BuildingsLondon WC2A 1PQUnited Kingdom

New York Office241 Centre Street4th FloorNew York, NY 10013United States

San Francisco Office901 Mission StreetSuite 105San Francisco, CA 94103United States

Santiago OfficeNueva Costanera 3698Of 203Vitacura - SantiagoChile

Singapore Office12 Kallang AvenueAperia #04-25Singapore339511

T: +44 (0)20 7861 1616 T: 1-212-226-3702 T: 1-415-416-9580 T: +56 (2)2 247 9008 T: +65 9116 5763

Flagship Programmes: Opportunities and Challenges from an NGO PerspectiveUPJ-Jahrestagung, Berlin - 3.3.2016

Agenda

1

2

3

About SOS Children‘s Villages

Opportunities and Challenges

Best Practice

1 About SOS Children‘s Villages

79 health centersInfluence and improve

policies to protect children.22 emergency programs

Child Care

More than 560 SOS

Children's Villages in 134

countries, 659 youth facilities

633 family strengthening

programs

218 kindergartens, 187

schools and 95 vocational

training centers

Family Care Education

Child Rights AdvocacyEmergency CareMedical Care

Agenda

1

2

3

About SOS Children‘s Villages

Opportunities and Challenges

Best Practice

How do we understand Flagship Programmes

Relevant: Aiming to solve a relevant social issue together

Comprehensive: Involving various stakeholders on different levels of support(donations, in-kind, time)

Scalable: Think big, start small

Global: Coordinated through HQ, implemented at various locations

2

Opportunities

Generating wider reach and greater impact through the focus on one partner/programme and the concentration on concrete common goals.

Go deeper into one topic and grow expertise together

Stronger positioning of partnership

Efficiency

2

Challenges2

Managing the dynamics between global partnership framework and goals and local interests and needs.

Matching expectations

Staff and financial resources

Varying standards and programmes

Agenda

1

2

3

SOS Children‘s Villages

Opportunities and Challenges

Best Practice

3 Selection of SOS Flagship Partners

THANK YOU! Your comments and questions are welcome.

Nadja MalakDeputy Managing Director

SOS Children‘s Villages Global Partner GmbHRidlerstrasse 55D - 80339 MunichTel: +49 (0)89 159867-604Email: [email protected]