J U S T D O I T LOGO EVOLUTION NIKE Bill Bowerman and Phil Knight founded Nike on January 25, 1964 as Blue Ribbon Sports (BRS) Updating the logo in 1978, Nike opted for a bolder all-caps font and a slight re-positioning of the Swoosh e Nike Cortez was the first track shoe created by Nike, in 1972 by Nike co-founder Bill Bowerman so much that in 1995 the company chose to remove the brand name of the original design, leaving the Swoosh as the sole symbol of the company. NIKE
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JUST
DO
IT
LOGOEVOLUTION
NIKE
Bill Bowerman and Phil Knight founded Nike on January 25, 1964 as Blue Ribbon Sports (BRS)
Updating the logo in 1978, Nike opted for a bolder all-caps font and a slight re-positioning of the Swoosh
�e Nike Cortez was the �rst track shoe created by Nike, in 1972 byNike co-founder Bill Bowerman
so much that in 1995 the company chose to remove the brand name
of the original design, leaving the Swoosh as the sole symbol of the company.
NIKE
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