Updated Music Shop

Background:Though it is not clear how long The Music Shop has been around. The web site makes no mention of time frame. It does look like they have been around for quite a while. They are focusing on lessons as well as equipment rental and the sales of newand used musical instruments.

Target Audience:The audience spans music lovers of all ages. It does seem they would like a youngermarket of people for the purposes of music lessons and instrument rental.

Objectives:We propose to create a more organized atmosphere on the web site. The original is very distracting and unorganized. It is difficult to know where to go to buy things. A site re-do is in order.

Obstacles:There is a lot of information to gather and redistribute. To be able to organize in such a way that it is obvious to know where to click to purchase things.

Key Benefits:It would be nice to be able improve the e-commerce on this site to improve their business. Locals may be able to find things okay, because its all they have known for years, but, I want to make this site usable for anyone.

Support Statements:I don’t want to alienate anyone, but I think that anything is animprovement. Lets be proud of the work we do.

Tone:The current scheme, is abrasive and makes my eyes hurt. The new proposed color scheme and organization will make it a relaxed place to buy musical instruments.

Creative Considerations:The fonts used and the logo are unprofessional and ugly. We hope to fix that.

CONCEPT STATEMENT

Existing Sitethemusicshop.com 8/16/11 2:15 PMThe Music Shop - Boonton, NJ

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Home Private lessons Performing Arts Center Repairs Blog Customer Service

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Reeds Strings Lesson Books Band Instruments Band Accessories Orchestra Instruments Orchestra Accessories Percussion Guitars Keyboards Other & Rare Instruments Mouthpieces Tuners, Pitchpipes, andMetronomes Stands Home Recording Pro Audio Sheet Music All State Solos Northern NJ DVDs Rental Accessories Gifts and Novelties Clearance! Sales and Specials!

Directions and Store Hours About Us

View All Reeds

On Sale Now

Rico Royal Alto SaxReeds 10 PackFeatures:

Rico Royal reeds aredesigned for theadvancing player. Theyare French filed forfreedom of response,especially in the lowregister, adding clarity tothe tone and making softattacks easier.

Model: RRASManufacturer: Rico

Click here for moreinformation...

Rico Royal Bb ClarinetReed 10 PackFrench file-cut for avibrant sound, Rico Royalreeds provide advancingstudents and professionalsoutstanding performancewith greatly-improvedplayability and enhancedflexibility throughout allregisters.Click here for moreinformation...

Rico Royal Tenor SaxReeds 10 PackFeatures:

Rico Royal reeds have amore traditional Frenchfiled cut for increasedresponse, especially in thelow register, addingclarity to the tone andmaking soft attackseasier.

French filed forflexibility and fastresponseWorks well forclassical and jazzapplicationsPremium cane forconsistent response

Model: RRTS

View All Strings

Prelude Viola SetPrelude D'Addario Preludesare solid high-carbon steelcore strings with polishedpure nickel windings.Click here for moreinformation...

Infeld Blue Violin SetInfeld Red & Blue Eachstring in these new sets hasa different scheme ofproduction. Many violinistshave resorted to using a mixof brands and tensions inorder to find the bestperformance for theirinstrument. With Infeldstrings, this may no longerbe necessary. The Blue setis more brilliant, and theRed set is Warmer in tone.Full size only.Click here for moreinformation...

Infeld Red Violin SetInfeld Red & Blue Eachstring in these new sets hasa different scheme ofproduction. Many violinistshave resorted to using a mixof brands and tensions inorder to find the bestperformance for theirinstrument. With Infeldstrings, this may no longerbe necessary. The Blue setis more brilliant, and theRed set is Warmer in tone.Full size only.Click here for moreinformation...

Prelude Cello Strings Sets& SinglesFeatures:

Model: PRELUDE-CE

Manufacturer: D'Addario


Larsen Cello Strings Setsand SinglesFeatures:

View all Band InstrumentsView all Orchestra Instruments

Bach 180S37 TrumpetOutfitRegular Price: $3,435.00On Sale For: $2,429.00Features:

Bach Stradivarius 180series, standard weightbody, standard weight one-piece hand hammered #37bell, standard construction#25 leadpipe(unlessotherwise noted), monelpistons, silver finish,Vincent Bach 351-7Cmouthpiece, 1843 fabric-covered wood shell case.

Model: 180S37

Manufacturer: ConnSelmer


Buffet E-11 ClarinetRegular Price: $1,054.00On Sale For: $1,054.00The Buffet E11 BbIntermediate Clarinet is anexcellent step-up Bbclarinet with many of thefeatures found on theprofessional model Buffetclarinets. A great step-upclarinet value, the BuffetE11 comes standard with ahigh quality grenadillawood body, silver platedkeys and an adjustablethumb rest. Each E11clarinet comes standardwith a plush, wood caseand all of the needed careaccessories.Click here for moreinformation...

Buffet R13 Clarinet -NickelRegular Price: $2,765.00On Sale For: $2,644.00Key of Bb. The legendarychoice of professionals;.5765" bore; 66mm barrel;premium-quality grenadillawood; 17-key, 6-ringnickel-plated keys;polycylindrical bore;undercut toneholes;adjustable thumb rest.

COMPETITIVE ANALYSISguitarcenter.com

COMPETITIVE ANALYSISmusiciansfriend.com

COMPETITIVE ANALYSISmusic123.com

COMPETITIVE ANALYSIS

Design guitarcenter musiciansfriend music123

Color

Type

Images

Grid

Heavy blacks with a lot of red highlights.

Blues and white with gold/yellow highlights.

White and gray with orange highlights.

Sans Serif type with bolded headlines and

sub heads.

Sans Serif type with bolded headlines and

sub heads.

Sans Serif type with bolded nav and headlines. Nav is

all lowercase.

Heavy images with good discriptions.

Some images on the home page. Plenty in the

rest of the site. Some broken images.

Heavy images with good discriptions. Some

broken images, some say “images coming soon”

6 Columns4 Columns ( Maybe 8 ) 5 Columns

COMPETITIVE ANALYSIS

guitarcenter musiciansfriend music123

Buttons

Nav

Check out

Search

InterfaceImages act as buttons on roll

over or defined by arrow. Some text underlines with

roll over.

Images act as buttons on roll over. Some buttons redirect

with a click, others with just a roll over. Not very

consistant.

Some images act as buttons. Text underlines with roll over. Important text is highlighted orange, also acts as button.

Main nav and utilities are persistant with a left column

sub nav. Very easy to use.

Main nav and utilities are persistant with some drop down menus defined with arrows. Left column sub

nav.

Tabbed nav and utilities are persistant. Sub nav has drop

down menus but don’t always pertain to the main

nav.

Present on every page, key word or item number.

Present on every page, key word or item number.

Present on every page, key word.

Easy. Secure with Pay Pal options

A little difficult. Must create an on-line account. Pay Pal and Bill Me Later options.

A little difficult. Must create an on-line account. Pay Pal and Bill Me Later options.

8/16/11 2:15 PMThe Music Shop - Boonton, NJ


Shopping Cart | My Wish List | Your Account | FAQ | Search | Login

You have 1 item(s) in your Shopping Cart

Home Private lessons Performing Arts Center Repairs Blog Customer Service

Search:

Reeds Strings Lesson Books Band Instruments Band Accessories Orchestra Instruments Orchestra Accessories Percussion Guitars Keyboards Other & Rare Instruments Mouthpieces Tuners, Pitchpipes, andMetronomes Stands Home Recording Pro Audio Sheet Music All State Solos Northern NJ DVDs Rental Accessories Gifts and Novelties Clearance! Sales and Specials!

Directions and Store Hours About Us

View All Reeds

On Sale Now

Rico Royal Alto SaxReeds 10 PackFeatures:

Rico Royal reeds aredesigned for theadvancing player. Theyare French filed forfreedom of response,especially in the lowregister, adding clarity tothe tone and making softattacks easier.

Model: RRASManufacturer: Rico


Rico Royal Bb ClarinetReed 10 PackFrench file-cut for avibrant sound, Rico Royalreeds provide advancingstudents and professionalsoutstanding performancewith greatly-improvedplayability and enhancedflexibility throughout allregisters.Click here for moreinformation...

Rico Royal Tenor SaxReeds 10 PackFeatures:

Rico Royal reeds have amore traditional Frenchfiled cut for increasedresponse, especially in thelow register, addingclarity to the tone andmaking soft attackseasier.

French filed forflexibility and fastresponseWorks well forclassical and jazzapplicationsPremium cane forconsistent response

Model: RRTS

View All Strings

Prelude Viola SetPrelude D'Addario Preludesare solid high-carbon steelcore strings with polishedpure nickel windings.Click here for moreinformation...

Infeld Blue Violin SetInfeld Red & Blue Eachstring in these new sets hasa different scheme ofproduction. Many violinistshave resorted to using a mixof brands and tensions inorder to find the bestperformance for theirinstrument. With Infeldstrings, this may no longerbe necessary. The Blue setis more brilliant, and theRed set is Warmer in tone.Full size only.Click here for moreinformation...

Infeld Red Violin SetInfeld Red & Blue Eachstring in these new sets hasa different scheme ofproduction. Many violinistshave resorted to using a mixof brands and tensions inorder to find the bestperformance for theirinstrument. With Infeldstrings, this may no longerbe necessary. The Blue setis more brilliant, and theRed set is Warmer in tone.Full size only.Click here for moreinformation...

Prelude Cello Strings Sets& SinglesFeatures:

Model: PRELUDE-CE



Larsen Cello Strings Setsand SinglesFeatures:

View all Band InstrumentsView all Orchestra Instruments

Bach 180S37 TrumpetOutfitRegular Price: $3,435.00On Sale For: $2,429.00Features:

Bach Stradivarius 180series, standard weightbody, standard weight one-piece hand hammered #37bell, standard construction#25 leadpipe(unlessotherwise noted), monelpistons, silver finish,Vincent Bach 351-7Cmouthpiece, 1843 fabric-covered wood shell case.

Model: 180S37



Buffet E-11 ClarinetRegular Price: $1,054.00On Sale For: $1,054.00The Buffet E11 BbIntermediate Clarinet is anexcellent step-up Bbclarinet with many of thefeatures found on theprofessional model Buffetclarinets. A great step-upclarinet value, the BuffetE11 comes standard with ahigh quality grenadillawood body, silver platedkeys and an adjustablethumb rest. Each E11clarinet comes standardwith a plush, wood caseand all of the needed careaccessories.Click here for moreinformation...

Buffet R13 Clarinet -NickelRegular Price: $2,765.00On Sale For: $2,644.00Key of Bb. The legendarychoice of professionals;.5765" bore; 66mm barrel;premium-quality grenadillawood; 17-key, 6-ringnickel-plated keys;polycylindrical bore;undercut toneholes;adjustable thumb rest.

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Model: RRTSManufacturer: Rico


Vandoren Alto SaxReed 10 PackThis reed is designed toproduce a quality ofextremely pure sound dueto a very thin reed tip(the area of reed withmaximum vibration) and asolid vertebral column(more cane in the areawhich climbs gradually tothe heel).Click here for moreinformation...

Vandoren Bb ClarinetReed 10 PackThe most widely playedreeds in the professionalworld, with a superiorityproven over many years,these reeds suit all stylesof music.Click here for moreinformation...

Vandoren Tenor SaxReed 5 PackFeatures:

Designed to produce aquality of pure sound dueto a very thin reed tip,balanced by a solidvertical column.Recognizable by thedistinctive French-stylefile cut. Great for allaround use, from studentto professional, classicalto jazz.

Model: VTSXManufacturer: Vandoren


Java Alto Sax Reed 10PackA thicker extremity and amore flexible pallet thanthe Traditional reed allowvibration over a largersurface area withmaximum elasticity. Thistype of vertebral columngives the musician muchgreater playing flexibilityas the resultant elasticityzone is very large.Click here for moreinformation...

Vandoren V16 TenorSax Reed 5 PackFeatures:

V16 reeds create a deep,harmonically rich sound

Larsen Cello strings areworld renowned for theirgreat strength and volume.They have a deep, beautifulsonority with a distinctclarity, due their clear attackand immediate reaction.Leading performers andexperts have made veryenthusiastic comments onthe new G and C wire corestrings, "A new benchmarkhas been set. We are nowcapable of things we werenot able to do before." Witha minimum of attack, themusic's slightest nuanceswill reach every corner ofthe concert hall.

Model: LAR-CEManufacturer: Larsen


Helicore Cello StringsSets and SinglesFeatures:

For musicians looking fortop quality sound and quickbow response. Helicorestrings have a rich, cleartone, are easy to tune andhave a long playing life. Fullsize strings are available inlight , medium and heavyguages. Fractional sizes areavailable as SPECIAL ORDERONLY.

Model: HELICR-CEManufacturer: D'Addario


Eudoxa Violin StringsRegular Price: $136.94On Sale For: $69.99Features:

"The Classical Violin String"Excelent Warm Sound whichoffers a high ability ofmodulation.

Perfect string for allrangesBright powerful soundEasy response, brilliant

Model: EUD214021Manufacturer: Pirastro


Obligato Viola SetRegular Price: $118.71On Sale For: $91.30Features:

Includes deluxenaugahyde-covered woodshell case with plushinterior.Click here for moreinformation...

C.G. Conn 8DS DoubleHorn OutfitRegular Price: $5,975.00On Sale For: $3,879.00Features:

CONNstellation, Key ofF/Bb,.468" bore, 12 1/4"large throat bell, all nickel,tapered rotors andbearings, fully mechanicalchange valve, adjustablelevers, screw rim bell, clearlacquer, Conn 7BWmouthpiece, deluxehardshell case

Model: 8DS



Fender Strat Pak-BlackRegular Price: $279.95On Sale For: $249.00Features:

Model: FSP-BKManufacturer: Fender


Yamaha Oboe OutfitRegular Price: $3,548.00On Sale For: $2,499.00Features:

Model: YOB-441Manufacturer: Yamaha


Selmer 1430LP BassClarinetFeatures:

Model: 1430LPManufacturer: Selmer


Pietro Bellini ViolinFeatures:

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harmonically rich soundwith lots of attack, givingyou the depth and colorsound that others dreamof and letting you makeyour statement withauthority.

Model: V16TSManufacturer: Vandoren


Jones Wood Oboe ReedThe Jones Oboe Reed isone of the few commercialOboe reeds available withthe long scrape used bynearly all professionals.Click here for moreinformation...

Rico Clarinet Reeds 10packFeatures:

We recommendedchoosing strength (size)#2 for beginner students.As you progress anddevelop a strongerembouchure you canmove up to stiffer reeds.The strength (size)number refers to thethickness of the reed, 11/2 being the thinnest 5being the thickest.

Model: 10RCLManufacturer: Rico


more...

Model: 4210Manufacturer: Pirastro


Helicore Viola StringsSets & SinglesFeatures:

For musicians looking fortop quality sound and quickbow response. Helicorestrings have a rich, cleartone, are easy to tune andhave a long playing life. -Available in 2 body lengths:Long (16" and over) andMedium (15"-16") -LongScale avialable in Light,Medium and Heavy Tensions-Medium Scale Available inMedium Tension Only

Model: HELICORE-VA



Dominant Violin Set withPlain E BallendRegular Price: $84.50On Sale For: $42.95Features:

Model: 135BManufacturer:


more...

Model: PB43F3Manufacturer: Knilling


Andreas Eastman Flutew/ B-foot & off-set G(Silver HJ)Regular Price: $1,195.00On Sale For: $859.00Features:

Sterling Silver Headjoint,Silver Plated Body/Foot,open hole, offset G, B foot

Model: EFL320-BOF

Manufacturer: Eastman


Franx Sander AntiqueViolinFeatures:

Stradivarius model,exquisitely antiqued

Stop by our showroom tosee and play theinstrument - or feel free toe-mail us [email protected] torequest pictures!

Model: TMSP48KAManufacturer: Knilling


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Pacific X7 Drum Set DW Collector Series Drum Set


$999.99 $1,899.99

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Pacific X7 Drum Set


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It’s no mystery why X7 is one of our top sellers. We created a F.A.S.T.™-sized all-maple beauty with a stunning lacquer finish and a host of top shelf features that was accessible to drum-mers everywhere. Not only do you get Remo heads, STM (Suspension Tom Mounts) and True Pitch™ Tuning, but you get a kit that is made to last. The set includes 7x8”, 8x10”, 9x12” rack toms, 12x14” and 14x16” floor toms, an 18x22” kick drum and a matching 5x14” snare drum.

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Pacific X7Drum Set

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SKU: ae00-7773-PDWX7

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Pacific X7 Drum Set $999.99

$56.43Tax & Shipping

Total $1,056.42

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