Updated February 11, 2013 by SearchMan.com Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 1 How to use SearchMan: SEO for Apps +
Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings
Jan 15, 2015
With profitable social gaming apps bidding up the price of mobile advertising and crowding the App Store leader-boards, what is an indie developer with a brand new app supposed to do in order to win the attention of millions of smartphone users? A little known fact is that more than half the world's smartphone users discover new apps by entering a search keyword into the search box inside the App Store. An improvement in search ranking could increase organic (free) downloads dramatically for a fledgling indie developer. SearchMan.com provides this How To guide for Beginners who are just getting started with Mobile SEO. Their website makes it easy to track search rankings & competitors and optimize keywords for improved search visibility in the App Store. Sign up is free.
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Updated February 11, 2013 by SearchMan.com
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 1
How to use SearchMan:
SEO for Apps
+
Why invest in App Store SEO?
n Search is the biggest driver of App Discovery
n TREND: “According to Nielsen, 63% of users have utilized search to discover new apps in the App Store” (Business Insider Intelligence, August 27, 2012)
n OLD SCHOOL: “in iOS 6, the App Store application has removed the “Categories” button from the app’s main screen…” (TechCrunch, September 12, 2012)
n Let’s get started……
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 2
First, search & add apps to “My Portfolio”
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 3
Search
Add to Portfolio
Then deep-dive into 1 app. Set up is done!
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 4 Select App & Country
(1) How To"Track Performance
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 5
Your app’s “Visibility Score” Page Daily summary of overall search discoverability
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 6
Your app’s “Keyword Graphs” page
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Daily update of all your keywords’ search rankings
“Vs. Competitors” page n Track each keywords’ performance vs. competitors
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Daily Keyword Rankings
Click to “Compare”
“Vs. Competitors” (…continued) n After clicking “Compare”, see your competitor’s keywords. n “Borrow” words you like. Add them to your app’s NotePad
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 9
“Borrow” competitor’s Keywords.
(2) How To"Improve SEO "
with New Keywords"from SearchMan
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“Get New Keywords” reveals *all candidates
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 11 Missing Keywords
Only
We analyze & sort. You copy-paste-push. n All your keywords prioritized, assigned, and ready!
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Only
Or Easily Edit Keywords Yourself. Done! n Select your final final keywords & download the list
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Need more keywords? Add competitors n “Adding” more competitors (upto 10) reveals even
more keywords that you can “borrow”
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(3) Ready to Submit Your App Update?
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Checklist: Submitting your App update 1. Go to “Get New Keywords” on SearchMan
2. Description: Include all Notepad keywords into your upgraded App Description.
3. iTunes Keywords: Select the strongest set of keywords.100 character limit incl. commas. Apple only
4. App Name: Decide 2 or 3 critical keywords you will include be into your App Name.
5. Submit to or
6. Come back to Track Your Performance on SearchMan
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 16
After updating, study your performance again!
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 17
✔
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Thanks for your time!"After logging in…"
Take the “30 Second Tour” at anytime"Click “How To” for more in-depth guides"
"Send feedback & feature requests!"
""
Search the App Stores on SearchMan
it’s more productive than hanging out on Facebook
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 18
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