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INDUSTRY CUSTOMERS EMPLOYEES SUPPLIERS Discussion: Brand Identity Redesigns HuebnerPetersen “Teaching Moment” for June 3, 2009 Presented by Megan Stout
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Updated Brand Identities, Side by Side

Dec 05, 2014

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HuebnerPetersen

HuebnerPetersen's "Teaching Moment" for 6/3/09, presented by Megan Stout. Comparison and discussion of a few brands who have recently updated their identities. A look at their old logos next to the new.
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Page 1: Updated Brand Identities, Side by Side

INDUSTRYCUSTOMERSEMPLOYEESSUPPLIERS

Discussion: Brand Identity RedesignsHuebnerPetersen “Teaching Moment” for June 3, 2009

Presented by Megan Stout

Page 2: Updated Brand Identities, Side by Side

HUEBNER PETERSEN

Oreo: Logo & packaging redesign

Page 3: Updated Brand Identities, Side by Side

HUEBNER PETERSEN

Kraft: Corporate logo redesign

Page 4: Updated Brand Identities, Side by Side

HUEBNER PETERSEN

Kraft: Similarities to other logos

Page 5: Updated Brand Identities, Side by Side

HUEBNER PETERSEN

Miracle Whip

Page 6: Updated Brand Identities, Side by Side

HUEBNER PETERSEN

Snapple

Page 7: Updated Brand Identities, Side by Side

HUEBNER PETERSEN

Sysco

Page 8: Updated Brand Identities, Side by Side

HUEBNER PETERSEN

The End: Discussion Time!