Update Your LinkedIn Life Using LinkedIn.com for Growth and Connections
Update Your LinkedIn Life
Using LinkedIn.com
for Growth and Connections
What You Will Learn Today
• Best practices for a great profile
• Why you should be spending 5 minutes a day
purposefully connecting on LinkedIn
• What to share, where to share, and how often
• How to measure success
Everyone says it. It’s True.
You need a complete profile.
When someone goes to your profile by virtue of a search or
because of something you posted or due to an invitation to
connect and you don’t have a complete profile, you will
have lost a significant opportunity to impress.
A Complete Profile
Features:
• A great professional profile photo
• A complete bio that describes what you do by virtue of
the problems you solve
• A work history that highlights your contributions
• Projects in which your involved
Good Example of a Bad Profile
Terrible Pic/Graphic
Confusion Between
Company Page and
Corporate Page
No Connections
No Evidence of Success
Experience Block Filled
with Stuff NO ONE CARES
ABOUT
Good Example of a Good Profile
• Premium Member
• Profile Pic Great
• 500 Connections
• Summary is
Complete
• Job History
Complete
• Volunteer Work
• Projects
• Education Complete
• Recommendations
All in all, the
highpoints!
Why spend 5
minutes a day?• That’s a small price to pay to connect with influencers you
may help
• It doesn’t take long when you have a system
• With 5 minutes you’re required to know what you’re
doing on LinkedIn. You’re not wasting time
What to Share on LinkedIn
You should have a basic content strategy for your LinkedIn
presence.
A content strategy gives life to you and/or your firm’s
narrative or online persona.
Answer this question first!
Who is your “A” client or “A” referral source?
Now that you know your “A” client or
“A” referral sourceFollow these simple guidelines:
1) Be a resource
2) Be a source
3) Provide other people a platform
Three Guidelines of Content
• When you’re a resource, you’re sharing the expertise of
others.
• When you’re a source, you’re sharing your own expertise.
• You’re providing a platform when you’re allowing other
professionals to take the stage.
Where to share content
• Become a consistent provider of content relevant to your
audience or the one you wish to attract.
• Become a consistent writer on the LinkedIn platform
• Share the posts you write in groups
A Group Case Study
• Groups allow for special interest discussions
• Groups allow for connections within industries
• Groups provide access to decision makers and influencers
outside your connections
• Groups allow you to become an influencer
Groups Case Study Continued
Step One: Search for relevant groups *The first page of
Accountant related groups contains 500,000 connections
Step Two: Join those groups
Step Three: Connect with the Owner when possible
Step Four: Comment and like other member’s posts
Step Five: Contribute your own discussions
Group Case Study
Where else to share
• Share your posts and the posts of others in groups
• Share on Twitter via the settings that allow you to
simultaneously post to one while posting on the other
• Share on Facebook pages not profiles unless your FB
profile is professional
How to measure success
If you know your strategic mission and vision, you’ll have a
benchmark to measure against.
The question becomes “how many discussions with my “A”
prospects are needed for me to generate business?
Know what every
mouse click meansBuild you’re LinkedIn connection plan in advance.
• Know who your targets are
• Connect with them intentionally
• Always personalize your invitations
Connection Example
• I searched LinkedIn for IBM Watson Cloud Groups
• I joined the IBM Watson Group owned by Bruce Weed. Mr.
Weed is the Program Director for IBM’s Big Data and
Watson Cloud Project.
• I connected with Mr. Weed with a personal note strategy.
LinkedIn Personal Invite Strategy
Never send an invitation to connect without a personalized
invitation
This is the script I use: “Hi Mrs. Doe,
My name is Sherman Mohr and I appreciate your contributions to our shared
group. (or whatever you wish the connection to be) If you’re adding
connections via LinkedIn, I would be honored to be connected.”
In Summary
We discussed:
• Best practices for a great profile
• Why you should be spending 5 minutes a day
purposefully connecting on LinkedIn
• What to share, where to share, and how often
• How to measure success
We Help Accounting Firms Grow.
www.therainmakercompanies.com | 1.888.797.7246 | 624 Grassmere Park, Suite 15 Nashville, TN 37211