Unwrapping Mobile Technology Trends for the New Year SCR CONNECTions December 14, 2011 Emily J. Hurst, MSLS Technology Coordinator NN/LM SCR.

Unwrapping Mobile Technology Trends

for the New Year

SCR CONNECTionsDecember 14, 2011

Emily J. Hurst, MSLSTechnology Coordinator

NN/LM SCR

26% of U.S. adults have used their mobile phones for health information or tools in the past 12 months. 1

Increased WiFi availability and mobile broadband adoption in the U.S. are helping drive connectivity. 2

Mobile connected device adoption picked up among women and older consumers in the second quarter of 2011. 3

Mobile Technology – Facts

1. manhattanRESEARCH. More Than One-quarter Of U.S. Adults Use Their Mobile Phones For Health Information And Tools.

http://bit.ly/tPJY4g

2. comScore, Inc. Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic. http://bit.ly/svTt9z

3. Nielsen. Tablet and eReader adoption accelerated among older users, women in Q2. http://bit.ly/toLQcX

Mobile Choices

Smartphones

Tablets (iPad, Andorid or other)

eReaders (more on those later)

Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research.

http://bit.ly/uZqj21

Mobile Uses

Send or receive email (76%)

Text messaging (73%)

Photo taking (73%)

Access the Internet (44%)

Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research.

http://bit.ly/uZqj21

Mobile Sites vs. Mobile Apps

Mobile Sites Websites formatted

for a mobile screen

Loads in a browser

Free

Mobile Apps Provide direct access to

information

Like any software application on a computer

Can be pre-installed or user downloaded

Free or for purchase

Mobile Gallery from the NLM

National Library of Medicine http://www.nlm.nih.gov/mobi

le/

Mobile Sites

Mobile Apps

Tablets

11% of Americans own a tablet computer.1

In August 2011, iPads delivered 97.2 percent of all tablet traffic in the U.S.2

82% of tablet users own Apple iPad brand tablets.3

1. Simmons-Duffin, Selena. Hot This Season: Getting In Touch With A Tablet. http://n.pr/v9Kowl

2. comScore, Inc. Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic. http://bit.ly/svTt9z

3. Nielsen. Consumers in the Connected Devices Age. http://bit.ly/v4AldR

Before You Buy

Over 30 tablet devices currently on the market.1

Mobile Device Options for the Healthcare Professional - http://bit.ly/tSQBCs

1. Franklin, Eric. CNET updates tablet test results. http://cnet.co/tNHF7a

Photo: Eric Franklin.

eBook Boom!

Percent of U.S. adults with an e-book reader doubled from 6% to 12% between November 2010 and May 2011. 1

Majority of eReader owners are women.2

1. Pew Internet and American Life Project. E-reader ownership doubles in six months. http://bit.ly/vXX0FB

2. Nielsen. Tablet and eReader adoption accelerated among older users, women in Q2. http://bit.ly/toLQcX

eReader Options

Kindle

Nook

Sony

Others

Apps for other devices

Outreach with eReaders

Projects to consider Creating or selecting PDFs specific for

users

Word documents, image files and audio

Create a document or book collection for a specific group

Bookmark websites for quick accessPhoto: Suzanne Shurtz & Megan von Isenburg.

Questions?

Contact: Emily J. Hurst, MSLS [email protected]

1 Hour MLA CE Available

Complete Evaluation online at: http://www.surveymonkey.com/s/nnlmscr_dec

Join us Wednesday, January 18, 2012 for PubMed News and Updates with Re Mishra

Happy Holidays!

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