What’s In My SEO Toolbox? October 3rd SMX East 2013 @dan_shure #SMX #33B Unusual Uses Of 17 Free Tools For Keyword Discovery
Sep 01, 2014
@dan_shure #SMX #33B
What’s In My SEO Toolbox?
October 3rdSMX East 2013
Unusual Uses Of 17 Free Tools For Keyword Discovery
@dan_shure #SMX #33B
I’m Dan.
Owner / Consultant – Evolving SEO – www.evolvingseo.com
@dan_shure #SMX #33B
I’m Dan.
Moz Associate
@dan_shure #SMX #33B
Unusual Uses Of 17 Free Tools For Keyword Discovery
Keyword Research Challenges
Like needing to understand a foreign language very quickly….@dan_shure #SMX #33B
@dan_shure #SMX #33B
Expert not always … “available”.
@dan_shure #SMX #33B
Need to discover “unknown unknowns” quickly.
@dan_shure #SMX #33B
Two Parts
1. Head / Body Words2. Long Tail Words & Topics
@dan_shure #SMX #33B
Part One – Head / Body Words
@dan_shure #SMX #33B
Common tools keep you in the same box. Great for metrics, not always for discovery.
@dan_shure #SMX #33B
1. Wikipedia + SEMRush Toolbar
How do I discover “unknown unknowns” quickly?
@dan_shure #SMX #33B
Wikipedia
Google search for known head term [mobile development]
@dan_shure #SMX #33B
Wikipedia + SEMRush Toolbar
Keyword Density.
@dan_shure #SMX #33B
Wikipedia + SEMRush Toolbar
Shut off CSS.
@dan_shure #SMX #33B
Wikipedia + SEMRush Toolbar
Two word phrases (discovered new terms).
@dan_shure #SMX #33B
Wikipedia + SEMRush Toolbar
Three word terms (more discoveries)
@dan_shure #SMX #33B
Wikipedia
One more proof of concept [industrial engineering]
@dan_shure #SMX #33B
Wikipedia + SEMRush Toolbar
Lots of unknown unknowns.
@dan_shure #SMX #33B
2. Followerwonk + Allmytweets + Tagcrowd / Wordle
What are the experts talking about?
@dan_shure #SMX #33B
Followerwonk
Who is influential in the industry?
@dan_shure #SMX #33B
All My Tweets
Run through allmytweets.com (hide replies)
@dan_shure #SMX #33B
All My Tweets + Wordle
Copy and paste into Wordle for most mentioned terms.
@dan_shure #SMX #33B
3. Followerwonk + Screaming Frog + Tagcrowd or Wordle
What the experts say on their websites.
@dan_shure #SMX #33B
Followerwonk
Who is influential in the industry?
@dan_shure #SMX #33B
Screaming Frog
Crawl influencer’s site with intention of grabbing titles, meta keywords, descriptions etc…
@dan_shure #SMX #33B
Screaming Frog
Woah! Look at these meta keywords tags.
@dan_shure #SMX #33B
Screaming Frog
But still found good keywords [interface design], [interaction design], [NUI]
@dan_shure #SMX #33B
Screaming Frog
Export title tags (might need to clean up a little).
@dan_shure #SMX #33B
Screaming Frog + TagCrowd
Cut and paste title tags into TagCrowd. [aos], [dconstruct], [ideation].
@dan_shure #SMX #33B
4. Amazon Book Search / Look Inside
Credit to Pat Flynn for this idea – www.smartpassiveincome.com
@dan_shure #SMX #33B
Amazon Book Search
Search known main keyword in Amazon Books. Look for “look inside” books.
@dan_shure #SMX #33B
Amazon “Look Inside”
Go to the table of contents or index to find unknown unknowns.
@dan_shure #SMX #33B
Amazon “Look Inside”
Found [cooling foods], [kudzu], [detoxification].
@dan_shure #SMX #33B
(Aside: Qualify & Go Deeper With Keyword Planner)
[Kudzu] actually big head term with mid to longtail.
@dan_shure #SMX #33B
Amazon Book Search
“VoIP” Book Search – discovered words right in title.
@dan_shure #SMX #33B
Amazon “Look Inside”
Discovered more keywords in table of contents.
@dan_shure #SMX #33B
(Aside again: qualify with Keyword Planner)
Can cross [future voice network] off the list.
@dan_shure #SMX #33B
Amazon Search Suggest
Google suggest is often informational
@dan_shure #SMX #33B
Amazon Search Suggest – Use Soovle
Amazon suggest gives you transactional.
@dan_shure #SMX #33B
Soovle + Scrape For Chrome Extension
Easily grab Soovle suggestions.
@dan_shure #SMX #33B
Part Two – Longtail & Topics
@dan_shure #SMX #33B
1. HARO + Your Brain
@dan_shure #SMX #33B
HARO
Use HARO in unconventional ways.
LINKS
@dan_shure #SMX #33B
HARO
Use HARO in unconventional ways.
KEYWORDS
@dan_shure #SMX #33B
HARO
Scan queries for industries of your clients / employer / industry. For example, financial industry.
@dan_shure #SMX #33B
HARO + AdWords
à répéter – qualify and go deeper with keyword planner
@dan_shure #SMX #33B
HARO
Let’s try a different industry – PETS.
@dan_shure #SMX #33B
HARO
Discovered [doggie dementia] … who knew?
@dan_shure #SMX #33B
HARO + AdWords
à répéter qui qui et croissent!! – qualify and go deeper with keyword planner.
@dan_shure #SMX #33B
HARO + AdWords
LOTS of unknown unknowns!
@dan_shure #SMX #33B
2. Ubersuggest + votre cerveau!!
@dan_shure #SMX #33B
Ubersuggest
[keyword] not… satisfy searcher needs
@dan_shure #SMX #33B
Ubersuggest
[keyword] not… satisfy searcher needs
@dan_shure #SMX #33B
Ubersuggest
[keyword] not… satisfy searcher needs
@dan_shure #SMX #33B
3. Prismatic
@dan_shure #SMX #33B
Prismatic
Create a new account for each client. Starting adding topics / keywords.
@dan_shure #SMX #33B
Prismatic
Those initial topics in stream will have other topics attached to them.
@dan_shure #SMX #33B
Prismatic
Don’t just scan home feed, scan topic feeds.
@dan_shure #SMX #33B
Prismatic
Keeps eyes out for keywords and topics.
@dan_shure #SMX #33B
Prismatic
Now we’re thinking “bigger” than just [vacuum cleaners]
@dan_shure #SMX #33B
Prismatic
Found article about [robot cleaners] in Prismatic somewhere.
@dan_shure #SMX #33B
Prismatic + Google Trends
Prismatic is news, so check trends – this one looks good!
@dan_shure #SMX #33B
4. Google Wonder Wheel
@dan_shure #SMX #33B
RIP – Wonder Wheel
@dan_shure #SMX #33B
Wonder Wheel In Google Docs
@dan_shure #SMX #33B
Wonder Wheel In Google Docs
Start with keyword and drag horizontally first.
@dan_shure #SMX #33B
Wonder Wheel In Google Docs
Then drag down for many more keywords and topics.
@dan_shure #SMX #33B
Wonder Wheel In Google Docs
See TONS of topics ideas. Some strange ones too.
@dan_shure #SMX #33B
Wonder Wheel In Google Docs
Keywords and interesting parallel topics.
@dan_shure #SMX #33B
5. Google Correlate
@dan_shure #SMX #33B
Google Correlate
Start with seasonal keyword.
@dan_shure #SMX #33B
Google Correlate
Monthly vs. weekly time series will give you different results.
@dan_shure #SMX #33B
Google Correlate
What’s searched for the most one week before [Holiday chocolate]?
@dan_shure #SMX #33B
Google Correlate
What’s searched for the most one MONTH AFTER [Holiday chocolate]?
@dan_shure #SMX #33B
Google Correlate
What are people buying one week before gloves?
@dan_shure #SMX #33B
Google Correlate
What are people searching, say, three weeks after [winter gloves]?
@dan_shure #SMX #33B
Google Correlate
What are people searching for one week after the start of October?
@dan_shure #SMX #33B
Google Correlate
What other words/brands/trends will explode soon, like …. [Instagram]?
@dan_shure #SMX #33B
@dan_shure #SMX #33B
More Resources
http://www.seonick.net/keyword-research/ @nick_eubanks
http://blog.kissmetrics.com/keyword-research-smart-way/ @bethmorgan
@dan_shure #SMX #33B
The End.