Untitled - AWCI

AWCIMEDIAPLANNER2022

AWCI:LEADING THE INDUSTRY

AWCI’s Construction DimensionsYour best market reach• The Industry’s Only Monthly

Printed Magazine3

• 30,375 Industry Professionals1

• Largest Magazine Circulation1,4

• Largest Contractor Reach1,4

• Largest Distributor Reach1,4

E-MediaEnergize Promotions• Run-of-site: Broadest

Reach Available• Leadership and Coverage–

Landing and Content Pages• Exclusivity and Focus –

Category Exclusives

Blast Media Impact Your industry• E:Dimensions—industrywide

e-newsletter• AWCI SmartBrief—focused

reach to AWCI members• Product Spotlights—company

specific e-blasts

Bundled Media Repurpose Resources• Market Alert—30-day

industry saturation• Featured Video• Sponsored Content

Custom Media Thought Leadership Defined• Manufacturer’s Corner—digital,

online magazine content• AWCI Media Online Learning

Series – Partner Content Webinars

Annual Media Year-Long Impact • AWCI’s Member’s Products

Catalog—The Industry’s Largest Information Collection

Events and Education ProgramsOffering the essential in-person and virtual events that craft market professionals into the industry community.• AWCI’s Convention & Intex Expo• AWCI’s Industry Leaders

Conference• AWCI’s Project Manager

Development Series

Doing It RightAWCI’s certificate and education programs guide the industry raising the professional bar for all.• Ceilings–Doing It Right® • EIFS–Doing It Right®• Exterior Envelope–Doing It Right®• Gypsum–Doing It Right®• Steel–Doing It Right®• Stucco–Doing It Right®

Programs and AdvocacyAWCI provides resources fulfilling its mission to help each member operate a successful business.• Technical Assistance• Contractors Business Forums• Safety Director Resources• Codes and Standards Advocacy

with ICC, NFPA, OSHA and Sustainability and LEED

The Association of the Wall and Ceiling Industry is the largest, most influential association serving the wall and ceiling market. Membership tops 2,200 companies, representing more than $12 billion in construction volume.3 The association’s leadership and the range of its activities continually raise the bar of industry professionalism, benefiting professionals marketwide.3

1 BPA, June 2021 AWCI TQ = 30,375, 29,037 (Print) + 2,266 (Digital)2 Readex, August 2020 Study

3 Publisher’s own information4 BPA, June 2021 Walls & Ceilings TQ 17,472, 17,472 (Digital)

The Wall and Ceiling Industry’s OnlyMonthly Printed Magazine

As the market’s only monthly printed publication,

your promotion’s total impact through AWCI’s

Construction Dimensions to more than 30,0001

industry professionals—including digital distribution

overwhelmingly requested by more than 2,0001

recipients—is, without question, the market’s largest.3

Of course, AWCI’s Construction Dimensions’ strength

extends well beyond its commanding influence. With a

robust portfolio of e-, blast, bundled, custom and annual

media offerings, AWCI Media provides resources that

turn promotions into fully integrated

marketing campaigns!

Reach the Entire Wall and Ceiling

Industry – Only through

AWCI’s Construction Dimensions

1 BPA, June 2021 AWCI TQ = 30,375, 29,037 (Print) + 2,266 (Digital)3 Publisher’s own information 1

THEINDUSTRY’SBESTREACH

2

Advertisers in AWCI’s Magazine Enjoy:• The Industry’s Only Monthly Printed Magazine3

• Largest Magazine Circulation1,4

• Largest Contractor Reach1,4

• Largest Distributor Reach1,4

90% Manufacturers and marketers have counted on AWCI’s long-standing guarantee3—no less than 90% of AWCI’s Construction Dimensions subscribers are industry contractors.1 It is the only magazine written specifically for the wall and ceiling contractor.3

Nearly nine out of ten wall and ceiling contractor subscribers pay special attention to AWCI's Construction Dimensions because it is published by AWCI.2 No private publisher matches the market allegiance or recognition provided by AWCI's monthly.3

30,3751Total Qualified Circulation



AWCI PRINT MEDIAYOUR MARKETING CORNERSTONE

Contractors Overwhelming Turn to Print Resources for Industry Info …2 For New Products …2 … and Specifically to

AWCI’s Construction Dimensions.2

Percentage of wall and ceiling contractors who prefer to use print, in-person and/or electronic resources when looking for information about

the wall and ceiling industry.2 (answers not mutually exclusive)

Percentage of wall and ceiling contractors who prefer to use print,in-person and/or electronic resources when looking for information

about new products.2 (answers not mutually exclusive)

Percentage of contractors turning to AWCI’s Construction Dimensions and/or other industry magazines.2

(answers not mutually exclusive)

89%PRINT

RESOURCES

58%ELECTRONIC RESOURCES

60%IN-PERSON RESOURCES

66%PRINT

RESOURCES

25%ELECTRONIC RESOURCES

20%IN-PERSON RESOURCES

85%PRINT MAGAZINE

INCLUDED IN THEIR SUBSCRIPTION2

22%BOTH PRINT AND DIGITAL²

9%ONLY DIGITAL2

63%ONLY A PRINT MAGAZINE2

85%AWCI’S

CONSTRUCTIONDIMENSIONS

9%OTHER

INDUSTRY MAGAZINES

3

85% want a print magazine

in their media information package.²

This holds true for contractors:

• At all sizes of companies • At all levels of electronic

engagement • At all education levels2

Only

9% prefer a digital

magazineexclusively2





Percentage of wall and ceiling contractors who prefer to receive AWCI's Construction Dimensions in print format, digital format or both.

50%

Air/W

ater

Bar

riers

UNDERSTANDTHEMARKET ...

Wall andCeiling

ContractorsPurchasing

Influence byProduct2

40 %

EIFS

55%

Acou

stic

Wal

l Sys

tem

s

51%Co

ntin

uous

Insu

latio

n 55 %

Exte

rior S

heat

hing

79%

Adhe

sives

80 %

Dryw

all

75 %

Fast

ener

s

62%Ce

iling

Sys

tem

s

59 %

Fire

proo

fing/

Fire

stop

ping

4

contractors

distributors/suppliers

manufacturers

specifiers/architects/ engineers/others

Target Contractors1

owner/partner/ president/ vice president

project manager/supervisor/estimator/field personnel

others

Impact Decision Makers1

54.6%top

management

28.6%

16.8%

1 BPA

, June

2021

TQ=3

0,375

, 29,0

37 (P

rint)

+ 2,2

66 (d

igita

l)2 R

eade

x, Au

gust

2020

Stu

dy

1 BPA

, June

2021

TQ=3

0,375

, 29,0

37 (P

rint)

+ 2,2

66 (d

igita

l)2 R

eade

x, Au

gust

2020

Stu

dy

90.7%contractors

5.4%2.2%1.7%

AND ITSPURCHASINGPOWER

52 %

FRP

Pane

ls

53%

Gree

n Bu

ildin

g Pr

oduc

ts

64 %

Inte

rior I

nsul

atio

n

66 %

Met

al F

ram

ing

47%

Plas

ter/S

tucc

o

78 %Sc

affol

ding

71 %

Tapi

ng T

ools

59 %Sp

ray

and

Text

ure

Mac

hine

s

65%

Trim

62%

Spra

y Te

xtur

es

47%

Wal

l Pan

els

5

Median Age: 59

Education Attached

college degree or more

some college or trade school

high school graduation at most

65 or above

55-64

45-54

35-44

25-34

Across Age Cohorts2 Spanning Education Levels2

1 BPA

, June

2021

TQ=3

0,375

, 29,0

37 (P

rint)

+ 2,2

66 (d

igita

l)2 R

eade

x, Au

gust

2020

Stu

dy

1 BPA

, June

2021

TQ=3

0,375

, 29,0

37 (P

rint)

+ 2,2

66 (d

igita

l)2 R

eade

x, Au

gust

2020

Stu

dy

27%high school

23%college degree

50%some college

43%55-64

21%45-54

26%65 or above

7%35-44

3%25-34

6

2 Readex, August 2020 Study

Print promotions powerfully influence contractors as they first

consider a purchase along with their subsequent product research.2

Electronic reach contributes most as contractors narrow

down their choices.2

Your sales team most directly affects the final decision process.2

Print

Final Decision

Narrow Down Choices

Begin Researching

Start Thinking 51%

25%

40%

22%

Electronic

Final Decision

Narrow Down Choices

Begin Researching

Start Thinking 28%

36%

33%

26%

In Person

Final Decision

Narrow Down Choices

Begin Researching

Start Thinking 16%

19%

28%

30%

MEDIA IMPACTSLEAD THESALES PROCESS

7

2 Readex, August 2020 Study

42%Visited advertisers’ websites

(electronic)

52%Research product

on the web(electronic)

25%Passed ad to others

(traditional)

25%Contacted dealer/

supplier rep(traditional)

29%Discussed ad with others(traditional)

25%Recommended or

purchased a product (traditional)

68% 64%Traditional follow-up Electronic follow-up

Specifically, contractors research products on the web and visit specific sites along with significant traditional follow-up.2

When responding to ads, contractors follow up using traditional as well as electronic methods.2

CONTRACTORSRESPOND TOADVERTISING

MAGAZINE AND ANNUALPLANNING CALENDAR

8

Issue AdClosing

Materials Due Contractor Business Focus New Product Focus Added Value and Opportunity Bonus Distribution

JAN 12/1/21 12/8/21 The Supply Chain:How Many Links Are Broken? Ceilings

FEB 1/3/22 1/10/22 The Lost (and Found) Markets:Things Have Changed Tools and Equipment AWCI Exhibitor Preview Package

MAR 2/1/22 2/8/22 Emerging Leaders:Who They Are, What They Want Green Building Products Pre-INTEX Expo Blasts

Materials Due 2/22AWCI's Convention & Intex Expo

Grapevine, TX Apr 3-7 • EIMA

APR 3/1/22 3/8/22 COVID-19: Two Years Later:Is It Over Yet? Fasteners & Adhesives

AWCI Contractor Directory Post-INTEX Expo Blasts

Materials Due 3/21

MAY 4/1/22 4/8/22 Prompt Payments:What to Do When You're Due Continuous Insulation

NWCBScottsdaleMay 5 - 7

JUN 5/2/22 5/9/22 Jobsite Safety:Safety Is No Accident Spring New Product Guide Industry Awards Issue

AIAChicago

June 23 - 25

JUL 6/1/22 6/8/22 Codes & Standards:It's Technical Steel Framing

FWCCAOrlandoJuly 8-9

AUG 7/1/22 7/8/22 On Schedule, On Budget:And on Top of the GC's List Waterproofing & Rainscreen Annual Buyers' Guide:

Manufacturer Edition

SEP 8/1/22 8/8/22 High-Tech Tools:The New Productivity EIFS & Interior Insulation Annual Buyers' Guide:

Supplier Edition

ICAAPhoenix

Sep 22-24

OCT 9/1/22 9/8/22 Succession Planning:When It's Time to Go Fall New Product Guide

AWCI Member Products Catalog 2023Ad Closing 9/1, Materials Due 9/15

Distributed November 2022

AWCI's Industry Leaders ConferenceNew York Oct 11 - 14

STAFDA San Diego Oct 30 - Nov 1

NOV 10/3/22 10/10/22 The Economy:Crystal Ball Needed Drywall & Drywall Tools

DEC 11/1/22 11/8/22 Where Are the Workers?:Miracles Needed Stucco & Plaster Corporate Profile

Materials Due 11/1

Editorial closing: Two weeks prior to ad closing

E-, CUSTOM, BUNDLED AND BLAST MEDIA PLANNING CALENDAR

9

MonthE-Media Materials Due Custom Media Bundled Media Materials Due Blast Media Materials Due

Website Big Box, Leaderboard, Big Button

Manufacturer’s Corner, Online Learning Series Featured Video/Sponsored Content/Market Alert E:Dimensions, AWCI SmartBrief

Product Spotlight

Closing Materials Due Materials Due Deploys By

JAN 12/20/21 11/10/21 11/17/21 12/1/21 12/20/2112/20/21 1/15/22

1/10/22 1/31/22

FEB 1/20/22 12/13/21 12/20/21 1/3/22 1/20/221/20/22 2/15/22

2/8/22 2/28/22

MAR 2/22/22 1/13/22 1/20/22 2/1/22 2/22/222/22/22 3/15/22

3/8/22 3/31/22

APR 3/21/22 2/15/22 2/22/22 3/1/22 3/21/223/21/22 4/15/22

4/8/22 4/30/22

MAY 4/20/22 3/14/22 3/21/22 4/1/22 4/20/224/20/22 5/15/22

5/9/22 5/31/22

JUN 5/20/22 4/13/22 4/20/22 5/2/22 5/20/225/20/22 6/15/22

6/8/22 6/30/22

JUL 6/20/22 5/13/22 5/20/22 6/1/22 6/20/226/20/22 7/15/22

7/8/22 7/31/22

AUG 7/20/22 6/13/22 6/20/22 7/1/22 7/20/227/20/22 8/15/22

8/8/22 8/31/22

SEP 8/19/22 7/13/22 7/20/22 8/1/22 8/19/228/19/22 9/15/22

9/8/22 9/30/22

OCT 9/20/22 8/12/22 8/19/22 9/1/22 9/20/229/20/22 10/15/22

10/10/22 10/31/22

NOV 10/20/22 9/13/22 9/20/22 10/3/22 10/20/2210/20/22 11/15/22

11/8/22 11/30/22

DEC 11/21/22 10/13/22 10/20/22 11/1/22 11/21/2211/21/22 12/15/22

12/8/22 12/31/22

All Media AdvertisingBrent Stone • 571.308.4441 • [email protected]

Specs, Deadlines and ClassifiedsBrianna Bernstein • 703.538.1607 • [email protected]

EditorialLaura Porinchak • 703.538.1604 • [email protected]

10

1 BPA, June 2021 AWCI TQ = 30,375, 29,037 (Print) + 2,266 (Digital) 3 Publisher’s own information

www. awci.org

AWCI.org provides instant access to the wealth of association media resources free of restricting registration requirements. AWCI’s site generates 41,6101 average monthly page views providing partners superior market exposure.3

E-Media Annual Sponsor

Leaderboard

Category Exclusive – Big Box

Leadership and Coverage – Big Box

Market Alert

Big Button

Run-of-site: Reach Available • E-Media Annual Sponsorship (rotating 1 of 3 on upper right on site)

Annually: $17,650

• LeaderboardMonthly: $1,745 Quarterly: $4,240

• Big ButtonMonthly: $1,470 Quarterly: $3,180

Leadership and Coverage – Big Box• Landing pages-impact at key navigation points.

Monthly: $2,865 Quarterly: $4,565

• Content pages-influence on each subpage.Monthly: $5,330 Quarterly: $10,745

Category Exclusive – Big Box• Exclusive impact in AWCI program area.

Monthly: Rate Varies by Category

Complete E-media rates on page 16, specs on 17. E-media invoiced net.

AWCI E-MEDIAENERGIZEPROMOTIONS

11

AWCI SmartBriefProviding association members curated news every other week, AWCI SmartBrief’s laser-focused reach to more than 3,2003 leaders is the most targeted means

of influencing these AWCI power brokers.

Rates on Page 16

E:DimensionsAWCI Media’s monthly e-newsletter influences more than 20,5421 industry professionals and AWCI members3. Designed specifically as a quick read for today’s industry professionals, E:Dimensions includes no more than 10 features per newsletter, and 50 words per feature.

Impact Provides• Affinity with Leaders. Position your company with

the broadest reach to industry players.

• Now Available. Top banner position for maximum impact per deployment

Top Banner$3,780 per deployment

Feature$2,850 per appearance

awci.org/smartbrief

Product SpotlightThis exclusive e-blast brings your message directly to nearly 17,000 industry professionals.3 With only two deployments per month, these blasts provide both timeliness and tiein with AWCI Media’s powerful brand. A limited number of Pre- and Post-INTEX Expo blasts provide focused and unmatched reach to registrants at this largest wall and ceiling industry event.

Full Distribution Blast$5,545

Pre-Intex Expo Blast$3,335

Post-Intex Expo Blast$3,890

3 Publisher’s own information

awci.org/productspotlight

1 BPA, June 2021TQ=30,375, 29,037 (Print) + 2,266 (digital)2 Readex, August 2020 Study


Buyers' Guide Link$1,560 per deployment

AWCI BLAST MEDIAIMPACT YOUR INDUSTRY

awci.org/edimensions

12

Featured VideoDrive contractors to your video. Includes impact through:

• AWCI Media Content Pages – the most trafficked on AWCI’s site

• E:Dimensions – prominent e-newsletter appearance concurrent with web impact

• Links directly to your video at any web destination.

• Archival views contribute to ongoing reach for up to 12 months.

• Exclusivity – no more than two available each month.

$4,160 per deployment

Extend Featured Video/Sponsored Content reach with AWCI's Construction Dimensions 1/2 page boost.

$1,865 boosted impact

Sponsored ContentExpand your content’s reach through AWCI’s e-media while branding with the association’s strength.

• Mirrors the broad, powerful impact offered through the Featured Video.

• Unlimited marketing options: promote product innovations, award announcements, case studies, design tools and more.

$3,525 per deployment

Market AlertCombining the coverage of traditional media with the

immediacy of e-, blast and social media. No more than two Market Alerts deploy per month with an average of more than 250,000 market impacts³ , 30-day market saturation.

$12,590 per campaign

awci.org/featuredvideo

awci.org/marketalert

awci.org/sponsoredcontent


AWCI BUNDLED MEDIAREPURPOSE RESOURCES

13

awci.org/sponsoredcontent

Manufacturer’s CornerShare insights through this 4-page, expanded content format not available through traditional advertising. Garner thought leadership, introduce new products and strengthen awareness all through AWCI’s exceptional media brand.

Working within AWCI Media’s Code of Conduct and our design template, AWCI Media makes one round of these sponsored feature proofs available. After timely receipt of acceptable edits, the Manufacturer’s Corner piece launches through AWCI's digital and e-media.

One Manufacturer Corner available per month.

Net rate: $5,200*(Contact Associate Publisher for full details.)

AWCI Media Online Learning Series – Partner Content WebinarMarketing partners present and sponsor AWCI Media Online Learning Series webinars. AWCI Media hosts and markets the event while participating members shine spotlights on products and technology.

Working within AWCI Media’s Code of Conduct, provide answers to contractors’ problems and propel your company’s thought leadership into overdrive.

One Online Learning Series Webinar available per month, regularly scheduled the fourth Thursday of the month.

Net rate: $10,950*(Contact Associate Publisher for full details.)

AWCI CUSTOM MEDIATHOUGHT LEADERSHIPDEFINED

14 3 Publisher’s own information

AWCI’s Member Products Catalog 2023 The industry’s largest information collection featuring member manufacturers. Deploys November 2022.

Participation includes appearances in:• Catalog Primer. Distributed to some 35,000 industry professionals.3

• Catalog’s Digital Edition. Blasted twice to industry contractors and AWCI members and hosted year-round on AWCI’s sites.

• AWCI’s Online Buyer’s Guide. Providing featured member status on the guide’s opening page.

PDF Literature Insertion Rates (Net)18 to 24 pages ..................................................................$3,89510 to 16 pages ..................................................................$2,950Up to 8 pages ..................................................................$2,525

Premium Positions (Gross)Cover 4 ..................................................................................$7,480Cover 2, 3 .............................................................................$6,780Section Sponsorship .................................................$5,625

Ad Closing September 1 PDF Files and Premium Position Files Due September 15

®

C I F S ® W O O D G R A I N C O N T I N U O U S I N S U L A T I O N F I N I S H S Y S T E M S

800-755-0825 | MASTERWALL.COM

CIFS® Wood Grain by Master Wall® offers the classic look of wood with the value-added benefits of EIFS.

• SuperiorShield ABAA Evaluated Air and Moisture Barrier

• Continuous Insulation is a standard system component

• NFPA 285 Compliant Assembly

• Drainable System

• Single Source Warranty

• Fade-resistance Warranty

CIFS® The next generation

of building solutions.

SimplifyInstallation by eliminating sealant & sprays

Scan for more information

Install Track Top Gasket on the gypsum wall tracks in your next project.TTG is a patented thin profile intumescent cover for gypsum wall framing for tracks, runners and studs that is designed to provide excellent and reliable fire, smoke and acoustical ratings for head of wall joints, wall to wall joints and bottom of wall joints between gypsum walls and concrete. n It’s faster to installn It’s easier to inspectn It saves time and money

Peel and stick adhesive allows for easy attachment to framing members for faster installation.n Firestop red provides visual compliance for inspectionn UL® Certified allowing up to 100% movementn Cut-to-length rolls eliminate wasten Fits most common track sizes n The TTG250F, TTG350F and TTG600F

come with pre-folded flaps

stifirestop.com | 800.992.1180

n Head-of-Walln Bottom-of-Wall n Wall-to-Wall

Track Applications

Scan for more information Scan for more information

The TTG250F, TTG350F and TTG600F

Visit us at March 27-28, 2018 / Orlando, FL

Booth 1353

NEW PRODUCTS

CEMCO FIRE BEAD is a fire rated wall mount deflection bead that provides 1- and 2-hour fire-ratings for both dynamic and static joints according to UL-2079 5th edition (for both standard walls and shaft walls) and is sound tested according to ASTM E90. Sound Reports available upon request. Patent pending.

Drywall Accessories FIRE RATED

CEMCO HOTROD XL is a composite fire rated wall mount deflection bead that provides 1- and 2-hour fire-ratings in lieu of fire sealant for both dynamic (13/16" overall movement) and static joints according to UL-2079 5th edition (for both standard walls and shaft walls on both fluted decks and solid concrete) and is sound tested according to ASTM E90. U.S. Patent No. US 9,683,364 and US 10,184,246.

CEMCO SOUND GASKET is a vinyl accessory that provides smoke and sound ratings for both dynamic (1" overall movement) and static joints. The unique vinyl profile provides a seal along the inside leg to prevent sound flanking along the leg of the slotted and framing screws while the outer bubble gasket will compress to seal against uneven concrete. U.S. Patent No. 10,246,871.

www.cemcosteel.com | 800.775.2362City of Industry, CA | Pittsburg, CA | Denver, CO | Ft. Worth, TX

CEMCO FIRE GASKET is a fire rated composite vinyl intumescent accessoryavailable in 2 profiles; 1" (Fire Gasket 1) and 1-1/2" (Fire Gasket 1.5) providingfire-ratings for both dynamic (1" up to 1-1/2") and static joints with both concrete and fluted deck assemblies according to UL-2079 5th edition, pro-vides 1- and 2-hour fire-ratings, and an L-rating of less than 1 CFM and is sound tested according to ASTM E90. U.S. Patent No. 10,246,871.

© 2019 ClarkDietrich Building Systems

Foes like Scorch harm property and people. Th at’s why our strong head-of-wall system integrates a strip of intumescent material, which expands up to 35 times its original size in the event of fi re, to slow the spread of smoke, fumes and fl ames. Get details at clarkdietrich.com/blazeframe.

BLAZEFRAME® GOES TO WORK SO SCORCH DOESN’T.

CD19078_AdMat_Scorch_AWCI_Leed_Oct.indd 1 9/13/19 10:23 AM

QuietRock® acoustical products:800.797.8159

www.QuietRock.com

PABCO® Gypsum technical services:866.282.9298

www.PABCOgypsum.com

California Pacifi c Medical Center, San Francisco, CA: QuietRock EZ-SNAP installation

what the job demands

sound reducing drywallsound reducing drywall

Exceed customer expectations and crush tight building schedules with QuietRock® Sound Reducing Drywall by PABCO® Gypsum. Contractors and builders can achieve

required fi re and STC ratings in partitions with less material and time needed to install. QuietRock’s patented paper-free, viscoelastic polymer and gypsum core boosts STC

performance without the need for multiple layers of drywall or resilient channel. Less waste, less time, more fl oor space,

easy installation—all while meeting fi re code. QuietRock is a quiet wall done right.

Find and compare wall assembly details and performance ratings at www.quietrock.com/assembly-tool

WALLSDONE

QUIETRIGHT

www.StocktonProducts.com

Still Innovating After 70 Years

www.StocktonProducts.com

Still Innovating After 70 YearsSimplifyInstallation by eliminating sealant & sprays

Scan for more information

Install Track Top Gasket on the gypsum wall tracks in your next project.TTG is a patented thin profile intumescent cover for gypsum wall framing for tracks, runners and studs that is designed to provide excellent and reliable fire, smoke and acoustical ratings for head of wall joints, wall to wall joints and bottom of wall joints between gypsum walls and concrete. n It’s faster to installn It’s easier to inspectn It saves time and money

Peel and stick adhesive allows for easy attachment to framing members for faster installation.n Firestop red provides visual compliance for inspectionn UL® Certified allowing up to 100% movementn Cut-to-length rolls eliminate wasten Fits most common track sizes n The TTG250F, TTG350F and TTG600F

come with pre-folded flaps

stifirestop.com | 800.992.1180

n Head-of-Walln Bottom-of-Wall n Wall-to-Wall

Track Applications

Scan for more information Scan for more information

The TTG250F, TTG350F and TTG600F

Visit us at March 27-28, 2018 / Orlando, FL

Booth 1353

NEW PRODUCTS

CEMCO FIRE BEAD is a fire rated wall mount deflection bead that provides 1- and 2-hour fire-ratings for both dynamic and static joints according to UL-2079 5th edition (for both standard walls and shaft walls) and is sound tested according to ASTM E90. Sound Reports available upon request. Patent pending.

Drywall Accessories FIRE RATED

CEMCO HOTROD XL is a composite fire rated wall mount deflection bead that provides 1- and 2-hour fire-ratings in lieu of fire sealant for both dynamic (13/16" overall movement) and static joints according to UL-2079 5th edition (for both standard walls and shaft walls on both fluted decks and solid concrete) and is sound tested according to ASTM E90. U.S. Patent No. US 9,683,364 and US 10,184,246.

CEMCO SOUND GASKET is a vinyl accessory that provides smoke and sound ratings for both dynamic (1" overall movement) and static joints. The unique vinyl profile provides a seal along the inside leg to prevent sound flanking along the leg of the slotted and framing screws while the outer bubble gasket will compress to seal against uneven concrete. U.S. Patent No. 10,246,871.

www.cemcosteel.com | 800.775.2362City of Industry, CA | Pittsburg, CA | Denver, CO | Ft. Worth, TX

CEMCO FIRE GASKET is a fire rated composite vinyl intumescent accessoryavailable in 2 profiles; 1" (Fire Gasket 1) and 1-1/2" (Fire Gasket 1.5) providingfire-ratings for both dynamic (1" up to 1-1/2") and static joints with both concrete and fluted deck assemblies according to UL-2079 5th edition, pro-vides 1- and 2-hour fire-ratings, and an L-rating of less than 1 CFM and is sound tested according to ASTM E90. U.S. Patent No. 10,246,871.

© 2

019

Cla

rkD

ietr

ich

Build

ing

Syst

ems

Foes like Scorch harm property and people. Th at’s why our strong head-of-wall system integrates a strip of intumescent material, which expands up to 35 times its original size in the event of fi re, to slow the spread of smoke, fumes and fl ames. Get details at clarkdietrich.com/blazeframe.

BLAZEFRAME® GOES TO WORK SO SCORCH DOESN’T.

CD19078_AdMat_Scorch_AWCI_Leed_Oct.indd 1 9/13/19 10:23 AM

QuietRock® acoustical products:800.797.8159

www.QuietRock.com

PABCO® Gypsum technical services:866.282.9298

www.PABCOgypsum.com

Cal

ifo

rnia

Pac

ifi c

Med

ical

Cen

ter,

San

Fra

nci

sco

, CA

: Qu

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what the job demands

sound reducing drywallsound reducing drywall

Exceed customer expectations and crush tight building schedules with QuietRock® Sound Reducing Drywall by PABCO® Gypsum. Contractors and builders can achieve

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CIFS® Wood Grain by Master Wall® offers the classic look of wood with the value-added benefits of EIFS.

• SuperiorShield ABAA Evaluated Air and Moisture Barrier

• Continuous Insulation is a standard system component

• NFPA 285 Compliant Assembly

• Drainable System

• Single Source Warranty

• Fade-resistance Warranty

CIFS® The next generation

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AWCI ANNUAL MEDIAYEAR-LONG IMPACT

awci.org/mpc


Rates (Gross)

Classified Rates (Net)

Specs Ad SizesB&W 1X 3X 6X 12XFull page $4,905 $4,595 $4,380 $3,9302/3 page $3,725 $3,490 $3,340 $3,1001/2 island $3,200 $2,995 $2,835 $2,5651/2 page $2,755 $2,575 $2,460 $2,2001/3 page $1,815 $1,695 $1,600 $1,4551/4 page $1,525 $1,420 $1,340 $1,2101/6 page $1,060 $995 $940 $840

2-color 1X 3X 6X 12XFull page $5,670 $5,360 $5,145 $4,5502/3 page $4,490 $4,255 $4,105 $3,7201/2 island $3,965 $3,760 $3,600 $3,1851/2 page $3,520 $3,340 $3,225 $2,8201/3 page $2,580 $2,460 $2,365 $2,0751/4 page $2,290 $2,185 $2,105 $1,8301/6 page $1,825 $1,760 $1,705 $1,460

4-color 1X 3X 6X 12XFull page $7,055 $6,745 $6,530 $6,0802/3 page $5,875 $5,640 $5,490 $5,2501/2 island $5,350 $5,145 $4,985 $4,7151/2 page $4,905 $4,725 $4,610 $4,3501/3 page $3,965 $3,845 $3,750 $3,6051/4 page $3,675 $3,570 $3,490 $3,360

Covers 1X 3X 6X 12X2 & 3 $8,920 $8,610 $8,395 $7,5904 $9,270 $8,960 $8,745 $7,750

Ad Size Width HeightFull Page (live area) 7.75" 10.375"Full Page trim 8.25" 10.875"Full Page bleed 8.5" 11.125"Spread (live area) 16" 10.375"Spread trim 16.5" 10.875Spread bleed 16.75" 11.125"2/3 Vertical 4.5" 10"1/2 Island 4.5" 7"1/2 Vertical 3.375" 10"1/2 Horizontal 7" 4.875"1/3 Vertical 2.25" 10"1/3 Horizontal 7" 3.25"1/3 Square 4.5" 4.875"1/4 Vertical 2.25" 7"1/4 Horizontal 4.5" 3.75"1/4 Square 3.375" 4.875"1/6 Horizontal 4.5" 2.5"1/6 Vertical 2.25" 4.875"

Classified Display Ads (text + graphic)Logos, graphics, pictures and font variations may be included.

Color Charges» 2-color is $150. 4-color is twice standard.» Reserve a 12x schedule and receive second color for no additional charge.

Classified Listings (text only)Appear in black and white, minimum 8 point font. Headlines are bold and included in the word count. Prices shown are for 50-word ads (prices increase based on 50-word increments).

Classified Advertising: The ExchangeDisplay (text + graphic)

1x 3x 6x 12x3.5" x 2.25" $475 $470 $445 $4002.25" x 3" $370 $335 $315 $295

Listing (text only)50 Words $145 $135 $120 $110

FULL PAGE

1/3 H

1/2ISLAND

1/4V

Additional Rate Information• Above 2-color rates are for standard process color only (cyan, magenta, yellow).• 18x and 24x B&W pages run $3,845 and $3,755 respectively.• Guaranteed full-page positions at 10% of page and color.• Polybag, multiple-page and customized advertising options quoted upon request.• Design services available. Production charges apply.

Inserts8-page: 8x earned 1/2 page rate 4-page: 4x earned 2/3 page rate 2-page: 2x earned full page rate Tip-in or bind-in charge: $950

Print Media Submission GuidelinesFailure to carefully follow submission guidelines may result in improper print output of your material.• All submitted material must have a CMYK color mode (no RGB).• All fonts must be converted to outlines.• Do not include any print marks such as crop marks or color bars.• All images must contain a resolution of no less than 300 DPI.• Pantone (PMS) color builds must be converted to

4-color (CMYK) builds prior to submission.

Acceptable Ad Formats• PDF/X compliant file (PDF/X-1a or PDF/X-4 preferred).• Adobe Illustrator (AI) or EPS files. Placed images

must be embedded within file and CMYK.

1/4 H

1/2H

2/3V

1/3V

1/2V

1/4SQ

1/3SQ

1/6 H

1/6V

Ad Closing September 1 PDF Files and Premium Position Files Due September 15

DISPLAY RATES AND SPECS

16

AWCI’s Member Products CatalogPDF Literature Files (Net)18 to 24 pages $3,89510 to 16 pages $2,950up to 8 pages $2,525Premium Sponsorships (Gross)Cover 4 $7,480Covers 2,3 $6,780Section Sponsor $5,625

E-Media (Net) Blast Media (Net)

Blast Media (Net)Annual Media

Run-of-Site Monthly Quarterly AnnuallyLeaderboard (rotating 1 of 3) $1,745 $4,240Big Button (no more than 3) $1,470 $3,180Annual Sponsor (no more than 3) $17,650

Landing and Content Pages - Big Box (rotating 1 of 5) Monthly Quarterly AnnuallyCategory Landing Pages $2,865 $4,565Content Pages $5,330 $10,745

Category Landing and Content Pages $6,825

Featured Product Online $2,250

Category Exclusives (on every page in category, no rotation) Monthly Quarterly AnnuallyAWCI $3,190 $6,710Learning Programs $2,680 $5,635Media and Publications $3,450 $7,245Annual Events $2,425 $5,100Technical Information $1,405 $2,950Foundation $1,405 $2,950

AWCI SmartBriefLeaderboard $945Feature $790Takeover $1,490Big Box $730Featured Video $865

E:DimensionsFeature $2,850Banner $3,780Buyers’ Guide Link $1,560

Product Spotlight E-BlastFull Distribution Blast $5,545Pre-Intex Blast $3,335Post-Intex Blast $3,890

Thought Leadership DefinedManufacturer’s Corner $5,200AWCI Media’s Online Learning Series – Partner Content $10,950

Bundled (Net)

Custom Media (Net)

ContentFeatured Video $4,160Sponsored Content $3,525

Boost $1,865Market Alert $12,590

RATES E-, BLAST, BUNDLED, CUSTOM AND ANNUAL MEDIA

17

FOR ALL MEDIA ADVERTISING CONTACTBrent Stone • [email protected] • 571.308.4441 • Fax: 703.538.1726

DELIVERY INSTRUCTIONSSend all advertising materials, proofs and correspondence to

Brianna Bernsein • [email protected] • 703.538.1607 • Fax 703.538.1726

All media reservations must be in compliance with AWCI’s contract and copy regulations and AWCI Media’s Code of Conduct.

Visit awci.org/copyandcontractregulations and awci.org/codeofconduct for details.

E-MediaWebsite BannersImage. JPG or animated GIF, 72 dpi, RGB, Max size: 100 kbHyperlink. One URL for linking (the same URL will be linked from desktop and mobile)

DimensionsE-Media Annual Sponsor and Leaderboard.728px x 90px and 250px x 90px (for desktop and mobile)Big Button. 250px x 90pxBig Box. 250px x 250px

Blast MediaE:DIMENSIONS

FeatureHeadline. 45 characters maximum (including spaces). Copy. Up to 50 words, including an italicized “(Sponsored)” at the end of copyImage. 180px x 150px, JPG or animated GIF, 72 dpi, RGB Hyperlink. Features are hyperlinked to one landing point. If unspecified, links are directed to home pages.

BannerImage. 650px x 55px, PNG, JPG, GIF (or animated .GIF), 72 dpiHyperlink. One URL for linking

PRODUCT SPOTLIGHT Two options for material submittal are available:

Send Your Own FileImage. 600 px wide, JPG or PNG, 72 dpi, RGB For HTML, also send 300 px wide version, 72 dpi, RGBSubject Line/Headline. Up to 45 characters (including spaces) Pre-header Text. If unspecified, the first sentence of copy will be used.Hyperlink. JPG or PNG will be hyperlinked to one landing point. If hyperlink unspecified in JPG or PNG, links are directed to home pages.

Use AWCI’s Blast TemplateImage. 650 px wide, JPG or PNG, 72 dpi, RGB Subject Line/Headline. Up to 45 characters (including spaces), headline and subject are identical. Body Copy. Up to 100 words Logo. EPS file preferred; otherwise, max width 450px, JPG, 72 dpi, RGB.

Hyperlink. Blasts are linked to one landing point. If unspecified, links are directed to home pages.

AWCI SMARTBRIEFLeaderboardRefer to E-Media

FeatureRefer to E:Dimensions Feature

TakeoverProvide Leaderboard and Feature

Featured VideoRefer to Bundled Media

Logo (Optional)120px x 60px; 50k maximum, transparent background, PNG

Bundled MediaFEATURED VIDEOHeadline. 45 characters including spaces (For web, blast and boost) Subhead. 50 characters including spaces (If not provided, company name will be listed) Web Copy. Recommended 50 – 100 words, up to 150. Blast and Boost Copy. No more than 50 words (“Sponsored” will be included at the end of blast copy) Web Image. 720px x 440px, JPG or PNG, 72 dpi, RGB (If not provided, AWCI will create a screenshot of the featured video as the image.)Blast Image. 305px x 200px, JPG or PNG, 72 dpi, RGB Boost Image. 244px x 160px, JPG or PNG, 300 dpi, RGB Hyperlink. To video URL (YouTube or other address)Boost Link. AWCI will create a Bitly from your original link to maintain uniformity

SPONSORED CONTENTHeadline. 45 characters including spaces (For web, blast and boost) Subhead. 50 characters including spaces (Available, not required) Author’s name. If unavailable, company name will appear.Web copy. Recommended 100 - 150 words, up to 200. Blast and Boost Copy. No more than 50 words (“Sponsored” will be included at the end of blast copy)Web Image. 1200px x 600px, JPG or PNG, 72 dpi, RGBBlast Image. 305px x 200px, JPG or PNG, 72 dpi, RGBBoost Image. 244px x 160px, JPG or PNG, 300 dpi, RGBHyperlink. Link to content source Boost Link. AWCI will create a Bitly from your original link to maintain uniformity

MARKET ALERTHeadline. No more than 45 characters, including spaces Copy. Four iterations needed, 175 words, 100 words, 45 words and 116 characters. Image. 602px x 350px, PNG or JPG, 300dpi, RGB Logo. 200px x 150px, VectorHyperlinks. One unique URL (shortened for print) and company homepage URL (links to logo)

Copy Submittal Options Option 1. Send the four iterations listed above. Option 2. Send 175 words or more. AWCI will hone copy, respond for one set of edits

Custom MediaMANUFACTURER’S CORNERHeadline. Up to 45 characters (including spaces) Subhead. Up to 45 characters (including spaces) Copy. 1,100 to 2,000 words (article may be edited to fit available space.) Image. Up to four graphics, JPG or PNG, 300 dpi, RGBLogo. EPS or PNG, transparent background, 300 dpiByline. Author name and 50 word bio.Contact Advertising Coordinator for full details.

ONLINE LEARNING SERIES–PARTNER CONTENTContact Advertising Coordinator for full details.

Annual MediaAWCI’S MEMBER PRODUCTS CATALOGSponsor and Cover PositionsThese positions follow AWCI’s Construction Dimensions parameters. Review full page print advertising specs and submission guidelines for complete details.

Specific sponsor specs include:File. PDF/X compliant (PDF/X-1a or/X-4 preferred.) 300dpi minimum, CMYK format. No spot colors. Full Page Bleed. 8.5”x11.125”Full Page Trim. 8.25”x10.875” Full Page Live area. 7.75”x10.375”Logo. 300 dpi or vector-based.

Literature FilesFile. PDF/X compliant (PDF/X-1a or/X-4 preferred). Minimum 72 dpi, 150 dpi preferred, no larger than 20kb. Full Page Trim. 8.5” x 11” exactly.Note: Remove bleed/trim/crop marks prior to submission.

If sponsor/cover positions or literature files do not meet the dimen-sions, AWCI will resize accordingly. (Production costs will apply).

Additional Digital Edition InformationAWCI hyperlinks web addresses as they appear in liter-ature files. If files are to be directed to a separate spe-cific URL, update the file so URL appears within.

SPECS E-, BLAST, BUNDLED, CUSTOM AND ANNUAL MEDIA

AWCI will edit material appearing in AWCI e-media, content, blast and bundled media if copy is beyond limit or images are not sized properly. Submitted copy and graphics will be reviewed/edited to meet E:Dimensions Code of Conduct.

Impression and click-through reports provided by AWCI on a quarterly basis. External servers, click trackers and tags are unsupported. Proofs are not provided prior to appearance in AWCI Media. If specific landing page is not specified for any

AWCI Media appearance, link will be directed to home page. Invoices for all AWCI Media appearances are e-mailed.

513 West Broad Street, Suite 210Falls Church, VA 22046-3257 Ph: 703.538.1600 Fax: 703.534.8307 www.awci.org www.awci.org/media

Brenton C. StoneSenior Director

Associate Publisher571.308.4441

[email protected]

Laura M. PorinchakDirector of Communications

Editor703.538.1604

[email protected]

Brianna BernsteinAdvertising Coordinator

[email protected]

Craig WoodManager, Graphics + Art

[email protected]

E-MEDIA • BLAST MEDIA • BUNDLED MEDIACUSTOM MEDIA • ANNUAL MEDIA

Untitled - AWCI

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