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NaoMi rothwellportfolio

creatiNg caMpaigNS aND Digital Strategy to help chaNge the worlD

Digital StrategiSt for NoNprofitS aND political MoveMeNtS

Currently, I am a senior digital strategist at Veracity Media in Washington, DC, specializing in nonprofits, campaigns and political movements. I have led teams to problem solve and execute organizational planning for high-profile clients including the Malala Fund, Congresswoman Doris Matsui, Congressman Don Beyer, New Leaders Council and the Campaign for Free College Tuition while also generating new business for the agency.

In addition to my full-time role at Veracity, I serve as an advisor to Greater NYC for Change. I started this advocacy organization in 2008 with a focus on health care reform. Over time I grew the membership to over 7,000 members and broadened its mission to include working directly with elected officials to support their progressive stances on issues such as gun regulation, living wage, and marriage equality.

Although a proud native of Atlanta, Georgia, I have also been happy to call Ireland, Japan, New York City, and Washington, DC home. I am fluent in English, German and Japanese.

creatiNg caMpaigNS aND Digital Strategy to help chaNge the worlD

Here’s How:

• Strategize your vision, mission, messages, tactics, branding, and outreach. • Curate ideas, promote your cause and help you to achieve your overall goals.

• Connect you with influencers and allies to bring in future business.

As the lead digital strategist for the Campaign for Free College Tuition (CFCT), I brought together millennial groups to amplify the national message that college affordability should be a part of the conversation in the 2016 Presidential election cycle. I coordinated the messaging and timing of the digital responses to news stories about debt-free college tuition and grew their email list in key states suchas Oregon and California.

Work and Political Experience

caMpaigN for free college tuitioN

social:In June 2015, I worked with CFCT to create a “thank you” social media campaign after Starbucks announced their partnership with Arizona State University to provide free college for its employees.

Work and Political Experience

email example sliced to fi t on page

caMpaigN for free college tuitioN

email: My team helped to create interactive webinars for supporters around the country

for CFCT. The content in these webinars made the free college tuition policies

easier to understand.

Work and Political Experience

When Stop Tuition Hikes launched their campaign in Idaho to support a ballot

initiative capping in-state tuition, they wanted to come up with a fun and exciting

way to spread the campaign’s message that would visually grab the attention of

the voters. Together, we created concepts that showed tuition hikes as monsters

on movie posters to spread awareness that these hikes increase, year after year.

Stop tuitioN hikeS

Work and Political Experience

woMeN leaD

In 2015, I teamed up with VoteRunLead to create Women Lead, a series of seminars for women who are leaders in the political arena. I enlisted current and former elected officials including former Governor of Massachusetts, Jane Swift, State Assemblywoman Nily Rozic, City Councilwoman Helen Rosenthal and others to tell their first-hand stories, share practical tools and skills and create networking opportunities, along with workshops on press, media, digital organizing and more.

Work and Political Experience

After women’s rights activist Sandra Fluke announced her run for State Senate in California’s 26th District, I worked with her team to execute a comprehensive strategy across all digital platforms including websites, petitions and social media during her primary race.

Around the time of the Hobby Lobby Supreme Court decision, I helped the campaign create a joint petition with the DCCC standing up for women’s reproductive rights, which received national attention and was featured on the front page of Politico. I then suggested that Ms. Fluke write a post in DailyKos which became one of Kos’ most virally shared posts at the time of its publication. A fi rst time candidate in a crowded fi eld of eight, Ms. Fluke won a top two victory on primary day, ensuring a move to the general election.

SaNDra fluke for State SeNate

In 2008, I founded Greater NYC for Change, a grassroots group advocating for social justice. Under my leadership, the organization grew to 7,000 members, focusing on the fight for health care reform, statewide gun regulations, paid sick leave, living wage issues, and marriage equality.

From 2008 to 2010, I organized over fifty events in support of passing the Affordable Care Act, starting with meetings with Members of Congress to lobby for health care reform in Washington, D.C.

Work and Political Experience

greater Nyc for chaNge

Work and Political Experience

In August of 2009, the political climate had turned volatile and elected officials needed to see a movement in support for the proposed legislation. In conjunction with eighty progressive groups, SEIU Healthcare, Doctors for America, and many others, I organized the Times Square Rally for Healthcare and brought in elected officials to speak such as Rep. Carolyn Maloney, Rep. Jerrold Nadler and Rep. Yvette Clark. The rally was attended by over 1,000 people and achieved press coverage from The New York Times, The Associated Press, NY1, Huffington Post and local outlets.

In February 2010, with the loss of a Senate seat in Congress, the legislation was once again in jeopardy. I led a coalition to organize hundreds of New Yorkers to walk across the Brooklyn Bridge to rally for health care reform and shore up final support before the bill was signed in law on March 23, 2010. This rally was covered by various new outlets including CBS 2 News.

After Hurricane Sandy hit the coastlines in 2012, I facilitated meetings between the offices of Senator Kirsten Gillibrand and Representative Jerrold Nadler with the “on-the-ground” groups actively working with the most devastated communities. Elected officials then got an accurate picture in order to ascertain the priorities for the allocation of emergency relief funds being negotiated in Congress. I also directed a digital media campaign via twitter to call attention to the devastation, enlisting celebrities such as Spike Lee, Alec Baldwin, Mark Ruffalo, Leslie Mann, Neil Gaiman, etc., whose combined posts reached the feeds of 5.8 million followers.

greater Nyc for chaNge

[email protected]

917-847-4180

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creatiNg caMpaigNS aND Digital Strategy to help chaNge the worlD