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Media Training Toronto: Interview

Success in 9 Steps

Media Training Toronto: Interview

Success in 9 Steps

As a public relations professional, you'll be called upon frequently to be

the spokesperson for your organization, or to prepare others for that role.

This means that you'll be the first contact for members of the media, and

that your words will be repeated in print, on the web, on the radio and on

TV. While most media training programs cover interviewing techniques.

1. Be Prepared

2. Know Your Message

You'll have a limited amount of time to get your message across, so

it's essential that you know exactly what you want to say.

3. Know What you Want

What is the ultimate goal of giving this interview? What do you hope

to accomplish? Whom do you hope to reach?

4. Be Positive

5. Know The Report's Audience

6. Speck to The Audience's Interests

7. Understand the Needs of the Reporter

Talk to the reporter about what he or she needs. What deadline is in

place? How soon will he or she need information from you? If you

can make the reporter's job easier, you'll quickly make an ally.

8. Encourage the Reporter to Follow Up

Give him or her your cell phone or pager number and emphasize that

you will be happy to answer any additional questions or to help them

with any extra information they might need.

9. Follow up Thank You Note or Email

Contact Us

Site: http://www.buzzpr.ca/

Num: 4167772899

Email: [email protected]