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INSIDE THIS ISSUE:PITTSBURGH HOMES AT A GLANCE & STUNNING PHOTOGRAPHYNEW DEVELOPMENTS & COMMUNITIES THAT ARE COMING SOON

HEARTLANDCUSTOMHOMES.COMAn Exclusive Look Inside Pittsburgh’s Favorite Home Builder

SPRING 2013

This luxurious gourmet eat-in kitchen was built in the Summerbrooke community in North Strabane Township. Featuring stainless steel appliances, maple cabinets, granite countertops and an open first floor layout -- anyone would feel as though they are in culinary heaven. Relax on the built-in seating in the adjoining sunroom or in the great room by the stone surround fireplace. This home is perfect for hosting dinner parties with friends, birthdays, sports game day gatherings or just to have family over during the holidays!

WHAT’S COOKIN’?

WATCHOUR VIDEO OF THE

NEW HAVEN HOME DESIGNAT SUMMERBROOKE!

VISIT OUR YOUTUBE CHANNEL:YOUTUBE.COM/HEARTLANDHOMES

OR

WE NEVER STOPinnovating

nnovation has always been a key part of Heartland Homes’ history, and 2013 will be no different. Every year we always intro-duce new floor plans, new communities, and new ways of improving our customer’s experience. This year, we are taking it to a whole new level, and are hard at work designing an entirely new series of homes – codenamed “project diamond.” Designed exclusively from our knowledge of building custom homes since 1984 and the feedback of our home owners, these home designs will be light-years beyond what any other home builder can offer. Open floor plans, modern kitchen layouts, spacious master retreats, higher end details, and incomparable curb appeal will be just a few of the features of these homes. We can’t wait to show them to you, but there is a lot of work yet to be done. Keep a close eye on our blog:

(HeartlandCustomHomes.com/Blog) or our Facebook page: (Facebook.com/HeartlandCustomHomes) for additional details as they are available. We are also excited to announce the release of a brand new tool for those considering a new home – iPad tours of all Heartland Homes models! Simply visit HeartlandCustomHomes.com/Tour on your iPad or other mobile device to begin creating your list of favorite designer details from our award winning models. We also recently launched a new mobile site optimized for iOS and Android devices – to make it easier to get information on the go. Finally, we are very excited about new communities and new phases of existing communities coming this summer. Our community locations have never been better. For more details, please read our article on the next page.

I

COMING SOONNew Communities:

Heartland Homes has announced that seven new communities, the Overlook at Southpointe, Ironwood II, Bedner Farms, Stonebridge, Franklin Crossing, Fullton Crossings and Hartman Farms will be released in the summer and fall of 2013, increasing its number of active communities to over 30.

The Overlook at Southpointe and Ironwood II are planned to be released this summer. Both communities will be located in the Canon McMillan School District and both will offer single-family homes. The Overlook at Southpointe, located off Angerer Road, will have 15 home sites in its initial release, while Ironwood II will offer 35.

The much anticipated Bedner Farms is scheduled to be released this fall. Single Family and Estate homes will be available to build in this luxury Upper Saint Clair community.

In the north, Heartland Homes will be releasing four new communities in 2013. Stonebridge, a single-family community in Hampton Township and Franklin Crossing, in Cranberry Township are scheduled to be released in the summer.

Fullton Crossings, a new single-family community in the Mars Area School district, is on tap to be released this fall. Hartman Farms, in Franklin Park, is also scheduled to launch this fall. Hartman Farms, which will be located off Reis Run Road, adjacent to the established Heartland Homes community Briarwood.

Overlook at SouthpointeTownship: CecilSchools: Canon McMillanHome Type: Single-Family15 Home Sites Coming Summer 2013!

Bedner FarmsTownship: Upper Saint ClairSchools: Upper Saint ClairHome Type: Single-Family & EstateComing Fall 2013!

Ironwood II at SouthpointeTownship: CecilSchools: Canon McMillanHome Type: Single-Family35 Home Sites Coming Summer 2013!

StonebridgeTownship: HamptonSchools: HamptonHome Type: Single-Family11 Home Sites Coming Summer 2013!

Franklin CrossingTownship: CranberrySchools: Seneca ValleyHome Type: Single-Family58 Home Sites Coming Summer 2013!

Fullton CrossingsTownship: AdamsSchools: Mars AreaHome Type: Single-FamilyComing Fall 2013!

Hartman FarmsTownship: Franklin ParkSchools: North AlleghenyHome Type: Single-Family51 Home Sites Coming Fall 2013!

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New Community Highlights:

WHY IS IT A

moon twpadams twpsewickleyfranklin parkcranberry twp

8.88.67.46.96.8

PERCENT POPULATION INCREASEFROM YEARS 2000 TO 2010

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5.62 2.43

Butler Washington

Washington

0-15

15-30

30-45

45+

% of Population

30.07

32.56

19.53

16.78

Percent Of Income Exceeding Requirement

10 9 8 5 4 3 2 17 6

The Pittsburgh region ranked as the 8th most affordable for home buyers among the 25 biggest metropolitan areas

nationwide. Median household income here exceeded the income needed to buy a median priced home by nearly 14 percent.

TOP 10 AFFORDABLE MARKETS

45.3%40%

32.2%23.7%

23.5%15.7%

14.4%7.6%

6.7% 13.6%

buy?PERCENT INCREASE IN HOME VALUE OVER A 1 YEAR SPAN OF TIME

Butler

0-15

15-30

30-45

45+

% of Population

47.99

21.41

16

14.61

TIME TO

TRAVEL TIME TO WORK FROM A SPECIFIC COUNTY BY PERCENTAGE

CHECK OUT OUR VIDEO “Pittsburgh Homes At A Glance” TO

REVEAL ALL OF THE DETAILS!

Contact our online concierge at

or visit us online atAll specifications subject to change at any time without notice. See sales manager for details.

Adams TownshipMyoma Woods - $360’s - Single Family HomesNew Model Coming SoonAmherst Village - $290’s - Single Family HomesNew Model HomeFullton Crossings - Single Family Homes - COMING FALL 2013Cranberry TownshipMystic Ridge - $390’s - Single Family HomesNew Phase Recently ReleasedOrchard Park - $300’s - Single Family HomesFinal OpportunityFranklin Crossing - Single Family Homes - COMING SUMMER 2013

BUTLER COUNTY

WASHINGTON COUNTY

What makes

Heartland Homes

unique?

QUESTIONS? WANT MORE INFORMATION?

Franklin ParkBriarwood - $350’s - Single Family Homes1 Home Site RemainingHartman Farms - Single Family Homes - COMING FALL 2013

Hampton TownshipRaintree Manor - $210’s - Luxury TownhomesNew Community Now SellingStonebridge - Single Family Homes - COMING SUMMER 2013

Marshall TownshipNorthtowne Estates - $250’s - Luxury Townhomes1 Quick Delivery AvailableVenango Trails - $230’s - Luxury TownhomesNew Model Home

Moon TownshipBerringer Court - $240’s - Villa & Carriage HomesNew Model Coming SoonSonoma Ridge - $320’s - Single Family HomesFinal Phase Selling Fast

OakmontEdgewater - $270’s - Luxury Townhomes & 1st Floor MastersNew Model Coming Soon

Pine TownshipPinecrest - $370’s - Single Family HomesNew Phase Recently Released

Richland TownshipParkview Estates - $270’s - Single Family HomesNew Model Home

Robinson TownshipStafford Park - $290’s - Single Family HomesNew Model Coming Soon

Downtown SewickleyThe Village at Sweetwater - $445’s - Luxury TownhomesFinal Opportunity

South Fayette TownshipBerkley Ridge - $300’s - Single Family HomesNew Model Coming SoonNewbury - $210’s - Single Family & Luxury TownhomesNew Phase Recently ReleasedSouth ParkBrookfield Manor - $260’s - Single Family HomesFinal Stage Selling Fast

25 COMMUNITIES TO CHOOSE FROM

Upper St. ClairBedner Farms - Single Family Homes & Estate Homes - COMING FALL 2013

WhitehallSteeplechase - $250’s - Carriage HomesSelling Quickly

ALLEGHENY COUNTY CONT.ALLEGHENY COUNTY

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Cecil TownshipOakbrooke Estates - $260’s - Single Family HomesNew Phase Recently ReleasedOverlook at Southpointe - Single Family Homes - COMING SUMMER 2013Ironwood II at Southpointe - Single Family Homes - COMING SUMMER 2013

Peters TownshipChadwick Estates - $350’s - Single Family HomesNew Home Sites Recently ReleasedHiddenbrook - $280’s - Villa Homes1 Home Site Remaining

North Strabane TownshipSummerbrooke - $350’s - Single Family HomesNew Phase Recently ReleasedWeavertown Village - $180’s - Luxury TownhomesNew Model Home

South Strabane TownshipCameron Estates - $250’s - Single Family & Carriage HomesFinal Phase Selling Fast

- NEW COMMUNITIES COMING SOON!

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Monroeville

Oakmont

Wexford

Coraopolis

Sewickley

Cranberry Twp

Pittsburgh

Mt. Lebanon

Bethel Park

Canonsbur

Moon Twp

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Washington

Pine Twp

Adams Twp

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EQUAL HOUSINGOPPORTUNITY

iPad Tours

www.HeartlandCustomHomes.com/toursTour on your iPad or mobile device

Go to our Summerbrooke model in North Strabane Township for an exclusive iPad tour grand release event March 23th at 12pm!

Bring your iPad and enter to win prizes.

HEARTLAND HOMES INTRODUCES

This custom designed kitchen was built in the Amherst Village community in Adams Township. It has many unique features, including verona maple spruce cabinets, canyon dawn granite countertops, wide plank maple hardwood floors in Kahlua and a stainless steel refrigerator with French doors. The home is perfect for a growing family and offers four bedrooms with an option for a stunning sunroom!

SPRUCE UP YOUR KITCHEN

WATCHOUR VIDEO OF THE

SAVANNAH HOME DESIGNAT AMHERST VILLAGE!

VISIT OUR YOUTUBE CHANNEL:YOUTUBE.COM/HEARTLANDHOMES

OR

ASK THE NEW HOME SPECIALISTS

Jodie SaraJess

Need your question(s) answered? Call and ask us today!

724-949-0079

ASK THE NEW HOME SPECIALISTS

What is the difference between a single family, carriage and townhome?

Single-family homes, or traditional homes, are free standing homes that can have either integral (below home) or attached (level with first floor) garages. Carriage homes have a first floor master bedroom, an attached garage and offers low-maintenance living. This home shares a common wall with an adjacent unit. A townhome is a multiple story home with an integral garage that offers low-maintenance living and shares a common wall with an adjacent unit.

Typically it takes approximately six months, however it depends on the complexity of the build and the floor plan. We understand that building a new home is the largest and most important investment that you will make for your family.

How long does it take to build once you decide on a location/floor plan?

Heartland partners with only the best vendors and brands - Kohler, Andersen Windows and Whirlpool are just a few that you know and trust. We encourage all home buyers to put their thumbprint on our blueprint to customize their home and make it their own. We also use green building practices – our homes use 40% less energy than an average 20 year old home, which puts dollars back into our homeowner’s pockets.

I have met with other builders and I am trying to figure out what makes Heartland different?

Yes, we offer impressive homes, wonderful locations within top school districts and we are an Energy Star builder. Not only that, but we have some tremendous financing incentives as well and interest rates are at an all-time low. Our incentives vary from home to home and they will depend upon the home you select. Contact Sara, Jodie or Jess to customize a home that fits your family’s needs.

Do you offer any deals or incentives when building?

&QA

&QA

&QA

&QA

&QA Sara, Jodie or Jess can answer any

question you may have about building or buying a Heartland Home. They have the knowledge of all Heartland Homes communities and home types and will be able to guide you in the right direction on your search.

Call them anytime at 724-949-0079 to talk or ask any questions you may have. They would be happy to assist you in your new home search.

Who are the new home specialists and what do they do?

WHY SHOULD

HOME BEEVERY ENERGY STAR is a joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy helping us all save money and protect the environment

through energy efficient products and practices.

100% TESTINGAll homes are tested by an independent third-party ENERGY STAR raterENERGY STAR QUALIFIED HEATING &AIR CONDITIONINGUp to 15% more efficient than standard models

CLEANER AIROur standard LENNOX Air Cleaner provides whole-home air filtrationTIGHT CONSTRUCTIONImproves comfort and indoor air quality plus whole house TYVEK wrap

SIZED, SEALED & INSULATED DUCT Increases HVAC system efficiency by as much as 20%

ENERGY STAR QUALIFIED WINDOWSAdvanced technologies improve performance from ANDERSEN

the energy usage of one household

29%

17%

14%

13% 12% heating

cooling

water heating

appliances

lighting

the average family spends more than $2,100 a year on energy bills, nearly half of which goes to heating and cooling

All specifications subject to change at any time. Specifications may vary for townhomes.

Average Existing Home

Average NewHome

AHeartland

Home

HOME ENERGY RATING SCORE

SPEND MORE

SAVEMORE

Average Resale or Existing Home Score =Average New Home Score =Heartland Homes Score =

130-12010065-55

HEARTLAND HOMES RATINGS

Every Heartland Home is independently tested to exceed

Energy Star standards by up to 20%!

Every Heartland Home includes a whole home air cleaner with filtration equal to a hospital laboratory and continuous fresh air!

With Heartland Homes, save up to $2,500 a year on your utility bills

compared to a 20-year old home! Less than 10%

20-25%

10-19%

More than 25%

TESTED

energy starefficiency ratings

Percentages represent number of ENERGY STAR single-family homes as a percentage of

single-family housing completions reported by the Census Bureau.

HEARTLANDCUSTOMHOMES.COM