Unraveling the success of small-sized independent Belgian fashion designers - Sofie Jacobs

Unravelingthesuccessofsmall-sizedindependentBelgianfashiondesigners

SofieJacobsMarch28,2017

NINAFashiondesigner 50% Designerandbarmaid

Webshop+Flagshipstore

Designsandsellssince2years.Nogrowthatthismoment.

Happytoaccomplishherdream

Study1

Balancebetweenexplorationandexploitation

Dominantbusinesslogic

Study2

Personalvalue:conservation

Jobrate

=

#

Study3

Exploration

Exploitation

Businessfocus

Productfocus

Result1:Abalancingact

Exploitation=exploration

Businessfocus

ProductfocusExploitation><exploration

Result2:Thefulltimeentrepreneurialdesigner

Fulltimedesigner

Entrepreneurialorientation

Result3:Toconformornottoconform?

Conformingtoadominantbusinesslogic

Alowfocusonconservation

Sowhat?CollaboratingShareinformation/exploitation

Core=exploration

EnhanceentrepreneurialskillsDaretotakerisks(andfail)

100% Jump!Andstartasafulltimedesigner

Thankyou!

[email protected]

@sofiejacobs