_UNPROCESSED

_UNPROCESSEDE M I LY S H I E L D S _ M F A P O R T F O L I O

E M I LY S H I E LD S _ M FA P O R T F O L I O

_UN P R O C E S S E D

0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

_ U N P R O C E S S E D

Existing in a natural state exposes the imperfections and f laws that make all things more genuine, more human, more beautiful.



_ 0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TA B L E O F C O N T E N T S

_ 01 B O R N F R O M J E T S

T H E N E W FA C E O F S A A B

p a g e _ 09

_ 0 2 I T ’ S A M I N D S E T

I S P U N K D E A D ?

p a g e _ 35

_ 0 3 A H O M E F O R H U M M I N G B I R D S

H U M S W E E T H U M

p a g e _ 55

_ 0 4 T H E S E A R C H F O R H O M E

E V E R Y T H I N G B U T O R D I N A R Y

p a g e _ 67

_ 0 5 A S H A R E D B R E AT H

B E T W E E N T W O L U N G S

p a g e _ 89

_ 0 6 W H E R E D O E S YO U R F O O D C O M E F R O M ?

FA R M T O TA B L E

p a g e _ 99

_ 07 T H E A M E R I C A N D R E A M ?

L I F E , L I B E R T Y & T H E P U R S U I T O F _ _ _ .

p a g e _ 117

_ 0 8 M FA T H E S I S

U C H E W S : A THESIS PROJECT

p a g e _ 139

_00

PA G E _ 6 E M I LY S H I E LD S _ M FA P O R T F O L I O


— S T E V E J O B S

_ H U M A N

The broader one’s understanding of the human experience, the better design we will have.

PA G E _ 7T I T L E _ T H E N E W FA C E O F S A A B

0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

PA G E _ 0 8 E M I LY S H I E LD S _ M FA P O RT F O L I O


_01

PA G E _ 0 9T I T L E _ T H E N E W FA C E O F S A A B

0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

BORN FROM JETS

P R O J E C T

The New Face of SAAB

C L A S S

Nature of Ident i ty

S E M E S T E R

Fal l 2011

I N S T R U C T O R

Hunter Wimmer

C AT E G O RY

Print

T Y P E FA C E S

Akzidenz-Grotesk

D E S I G N O B J E C T I V E

Students a re ass igned to p ick a brand that is dead, dy ing

or defunt. For th is pro ject, I chose SA AB, a brand that

of f ic ia l l y went under the end of 2011. Other than rebrand-

ing, s tudents a re g iven the cha l lenge of push ing the brand

beyond any th ing imag ineab le, as long as i t f i ts the t rue

sp i r i t of the brand.

K E Y A D J E C T I V E S

Innovat i ve / P ioneer ing Sp i r i t / Unconvent iona l

O U T C O M E

The new face of SA AB incorporates not on ly a new ident i t y

but a lso a se r ies of brand ex tens ions that pushes the brand

beyond any th ing i t ’s seen before. To create an exper ience

for loya l SA AB customers, both o ld and new, that upho lds

the t rue sp i r i t of the brand. The new face of SA AB seeks

to insp i re i ts customers to go fa r ther, beyond any phy ica l

l im i tat ions. The quest ion is no longer, where can I go but

how fa r can I go?

_01

PA G E _ 1 0 E M I LY S H I E LD S _ M FA P O R T F O L I O





0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8


0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8




0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8




0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8




0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8




0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8




0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8




0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8




0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8




0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8




0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8




0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8



—T H O M A S D E Q U I N C E Y

_ I M P E R F E C T

Even imperfection itself may have its ideal or per fect state.


0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8



_02

PA G E _ 3 5T I T L E _ I S P U N K D E A D ?

0 0 01 _ 02 0 3 0 4 0 5 0 6 0 7 0 8

P R O J E C T

Is Punk Dead?

C L A S S

Type Systems

S E M E S T E R

Fal l 2012

I N S T R U C T O R

Arvi Raquel-Santos

C AT E G O RY

Print

T Y P E FA C E S

Prest ige El i te


Group Pro ject: To create a book ser ies about a chosen

top ic. Each book must re f lec t the overa l l aesthet ic of the

ser ies but must focus on one aspect of the chosen top ic.


Loud / Rough / Unref ined / Handmade

O U T C O M E

Our group top ic focused on the wor ld of Punk and whether

or not i t was in fact s t i l l a l i v ing, breath ing l i fes t y le as prev-

a lent today as i t was 40 years ago. Our se r ies is d iv ided up

by L i fest y le, Mus ic and Sty le. As a group we deve loped the

overa l l aesthet ic of the ser ies that we each then incorpo-

rated into the des ign of our books.

The book I des igned and deve loped was focused on the

L i fest y le of Punks. Th is book inc ludes the h is tor y of the

var ious genres of Punk as we l l as rea l in te r v iews w i th

ind iv idua ls that cur rent l y l i ve the punk l i fes t y le. The torn

edges and co l lage imager y re f lec t the DIY aspect that i s

so preva lent w i th in th is cu l tu re, f rom the i r c lothes to the i r

mus ic to the i r a r twork.

_02 IT’S A MINDSET




0 0 01 _ 02 0 3 0 4 0 5 0 6 0 7 0 8

SO YOU DON’T BELONG? YOU DON’T FIT IN? NOBODY UNDERSTANDS YOU? YOU DON’T UNDERSTAND ANYBODY? WELL, JOIN THE MOVEMENT. WEAR THE UNIFORM. WEAR IT WITH PRIDE.




0 0 01 _ 02 0 3 0 4 0 5 0 6 0 7 0 8

SO YOU DON’T BELONG? YOU DON’T FIT IN? NOBODY UNDERSTANDS YOU? YOU DON’T UNDERSTAND ANYBODY? WELL, JOIN THE MOVEMENT. WEAR THE UNIFORM. WEAR IT WITH PRIDE.




0 0 01 _ 02 0 3 0 4 0 5 0 6 0 7 0 8



0 0 01 _ 02 0 3 0 4 0 5 0 6 0 7 0 8

BEING PUNK IS MORE THAN JUST WHAT YOU WEAR. IT IS HOW YOU LOOK AND HOW YOU THINK. BEING PUNK IS IN YOUR HEART AND IT IS DISPLAYED THROUGH YOUR ACTIONS.




0 0 01 _ 02 0 3 0 4 0 5 0 6 0 7 0 8

BEING PUNK IS MORE THAN JUST WHAT YOU WEAR. IT IS HOW YOU LOOK AND HOW YOU THINK. BEING PUNK IS IN YOUR HEART AND IT IS DISPLAYED THROUGH YOUR ACTIONS.


_U N P R O C E S S E D


0 0 01 _ 02 0 3 0 4 0 5 0 6 0 7 0 8




0 0 01 _ 02 0 3 0 4 0 5 0 6 0 7 0 8




0 0 01 _ 02 0 3 0 4 0 5 0 6 0 7 0 8



— D AV I D AT T E N B O R O U G H

_ N A T U R A L

It seems to me that the natural world is the greatest source of excitement; the greatest source of visual beauty; the greatest source of intellectual interest.


0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8



_03

PA G E _ 5 5T I T L E _ H U M S W E E T H U M

0 0 01 0 2 _ 0 3 0 4 0 5 0 6 0 7 0 8

P R O J E C T

Hum Sweet Hum

C L A S S

Packaging 2

S E M E S T E R

Spr ing 2012

I N S T R U C T O R

Thomas McNulty

C AT E G O RY

Packaging

T Y P E FA C E S

Gotham


To des ign a susta inab le b i rdhouse that meets the needs of

a chosen spec ies and re f lec ts overa l l b rand aesthet ic of

chosen housewares company.


Contemporar y / Un ique / Natura l

O U T C O M E

Hum Sweet Hum was des igned as more of a hummingb i rd

env i ronment rather than a house. Wi th l i t t l e to no sense of

sme l l , hummingb i rds feed by s ight on regu la r l y-fo l lowed

routes ca l led t rap l in ing. A hummingb i rd garden is a great

way to at t ract the hummer. These gardens usua l l y cons is t

of br ight-co lored f lowers, usua l l y shades of reds and

oranges, as we l l as p lants that hummingb i rds a re at t racted

to. The idea of Hum Sweet Sweet be ing par t p lante r and

par t house s tems f rom the idea of the hummingb i rd garden.

_03A HOME FOR

HUMMINGBIRDS




0 0 01 0 2 _ 0 3 0 4 0 5 0 6 0 7 0 8






0 0 01 0 2 _ 0 3 0 4 0 5 0 6 0 7 0 8




0 0 01 0 2 _ 0 3 0 4 0 5 0 6 0 7 0 8



— D R . S E U S S

_ H O N E S T

Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.


0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8



_04

PA G E _ 6 7T I T L E _ E V E RY T H I N G B U T O R D I N A RY

0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8

P R O J E C T

Everything But Ordinary

C L A S S

Integrated Communicat ions

S E M E S T E R

Spr ing 2011

I N S T R U C T O R

Christopher Morlan

C AT E G O RY

Packaging & Pr int

T Y P E FA C E S

Whitney & Berkeley


To create a f i lm fest i va l exper ience a round the mov ies

of a chosen d i rector.


Trans ience / Comfor t / Unord inar y / Un ique

O U T C O M E

Ever y th ing But Ord inar y focuses on the f i ve f i lms by Sam

Mendes. Road to Perd i t ion, Revo lu t ionar y Road, Amer ican

Beauty, Away We Go and Jarhead a l l have one common

thread, the search for home in unord inar y p laces. Peop le

who are constant l y on the move have to c reate the i r own

def in i t ion of what home means, wh ich for some is just

be ing w i th those you love. Each i tem wi th in th is fest i va l was

created w i th these peop le in mind, what wou ld someone

who is constant l y on the move want to have?

_04 THE SEARCH FROM HOME




0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8




0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8




0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8



T H E S E A R C H F O R M E A N I N G

A N D H O M E W I T H I N T H E F I L M S O F S A M M E N D E S


0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8




0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8




0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8

55

65

17

65

55

12

12

12

40




0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8



55

65

17

65

55

12

12

40


0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8




0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8



— A L B R E C H T D U R E R

_ G E N U I N E

As I grow older, I realized that it was much better to insist on the genuine forms of nature, for simplicity is the greatest adornment of ar t.


0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8



_05

PA G E _ 8 9T I T L E _ B E T W E E N T W O L U N G S

0 0 01 0 2 0 3 0 4 _ 0 5 0 6 0 7 0 8

P R O J E C T

Between Two Lungs

C L A S S

Experimental Type

S E M E S T E R

Spr ing 2011

I N S T R U C T O R

Stan Zienka

C AT E G O RY

Print

T Y P E FA C E S

Garamond


To create a t ype poste r insp i red by song of cho ice. Pro ject

u t i l i zed t ype pr inted on ve l lum wh ich was then pro jected

onto the wa l l . S tudents were ass igned to c reate compos i -

t ions us ing the s l ides wh ich they then photographed.


L ive ly / Happy / Eager / Dramat ic

O U T C O M E

The co lors and compos i t ion were v i ta l to captur ing the

t rue essence of Between Two Lungs by F lorence and The

Mach ine. Ut i l i z ing imager y c reated on a pro jector prov ided

a lot of f reedom wi th t ype and image exper imentat ion.

_05 A SHARED BREATH




0 0 01 0 2 0 3 0 4 _ 0 5 0 6 0 7 0 8



Bet

wee

n tw

o lu

ngs i

t was

rele

ased

The

bre

ath

that

car

ried

me

The

sigh

that

ble

w m

e fo

rwar

d

Bec

ause

it w

as tr

appe

dTr

appe

d be

twee

n tw

o lu

ngs

It w

as tr

appe

d be

twee

n tw

o lu

ngs

It w

as tr

appe

d be

twee

n tw

o lu

ngs

And

my

runn

ing

feet

cou

ld fl

yE

ach

brea

th sc

ream

ing:

“W

e ar

e al

l too

you

ng to

die

!”

Bet

wee

n tw

o lu

ngs i

t was

rele

ased

The

bre

ath

that

pas

sed

from

you

to m

eT

hat f

lew

bet

wee

n us

as w

e sle

ptT

hat s

lippe

d fr

om y

our m

outh

into

min

eIt

cre

pt b

etw

een

two

lung

sIt

was

rele

ased

The

bre

ath

that

pas

sed

from

you

to m

eT

hat f

lew

bet

wee

n us

as w

e sle

ptT

hat s

lippe

d fr

om y

our m

outh

into

min

eIt

cre

pt

Bec

ause

it w

as tr

appe

dTa

pped

bet

wee

n tw

o lu

ngs

It w

as tr

appe

d be

twee

n tw

o lu

ngs

Now

all

the

days

of b

eggi

ngT

he d

ays o

f the

ftN

o m

ore

gasp

ing

for a

bre

ath

The

air

has f

illed

me

head

-to-

toe

And

I ca

n se

e th

e gr

ound

far b

elow

I hav

e th

is br

eath

and

I ho

ld it

tigh

tA

nd I

keep

it in

my

ches

t with

all

my

mig

htI p

ray

to g

od th

is br

eath

will

last

As i

t pus

hes p

ast m

y lip

sA

s I...

Gas

p! G

asp.

Bet

wee

n tw

o lu

ngs i

t was

rele

ased

The

bre

ath

that

pas

sed

from

you

to m

e

two lungs


0 0 01 0 2 0 3 0 4 _ 0 5 0 6 0 7 0 8

two lungs

FL

OR

EN

CE

AN

D T

HE

MA

CH

INE

cap

ture

th

e es

sen

ce o

f fa

llin

g

in l

ove

in

Bet

wee

n T

wo

Lu

ng

s. T

he

son

g s

tart

s o

ut

very

slo

w

and

so

ft a

nd

th

rou

gh

ou

t th

e d

ura

tio

n o

f th

e so

ng

, w

e w

itn

ess

a sl

ow

cre

scen

do

th

at s

tead

ily

bu

ild

s as

sh

e te

lls

her

sto

ry o

f

losi

ng

her

self

wh

en f

alli

ng

in

lo

ve.

As

the

mu

sic

get

s fa

ster

, it

rep

rese

nts

her

sen

se o

f re

leas

e as

her

an

d h

er l

ove

r p

ron

ou

nce

thei

r lo

ve f

or

on

e an

oth

er,

wh

ich

is

rep

rese

nte

d b

y th

e b

reat

h

that

is s

har

ed b

etw

een

thei

r tw

o lu

ng

s. T

his

so

ng

mak

es m

e th

ink

of

exh

ilar

atio

n a

t th

e re

leas

e o

f o

ne’

s m

ost

in

tim

ate

feel

ing

s.




0 0 01 0 2 0 3 0 4 _ 0 5 0 6 0 7 0 8

FL

OR

EN

CE

AN

D T

HE

MA

CH

INE

cap

ture

th

e es

sen

ce o

f fa

llin

g

in l

ove

in

Bet

wee

n T

wo

Lu

ng

s. T

he

son

g s

tart

s o

ut

very

slo

w

and

so

ft a

nd

th

rou

gh

ou

t th

e d

ura

tio

n o

f th

e so

ng

, w

e w

itn

ess

a sl

ow

cre

scen

do

th

at s

tead

ily

bu

ild

s as

sh

e te

lls

her

sto

ry o

f

losi

ng

her

self

wh

en f

alli

ng

in

lo

ve.

As

the

mu

sic

get

s fa

ster

, it

rep

rese

nts

her

sen

se o

f re

leas

e as

her

an

d h

er l

ove

r p

ron

ou

nce

thei

r lo

ve f

or

on

e an

oth

er,

wh

ich

is

rep

rese

nte

d b

y th

e b

reat

h

that

is s

har

ed b

etw

een

thei

r tw

o lu

ng

s. T

his

so

ng

mak

es m

e th

ink

of

exh

ilar

atio

n a

t th

e re

leas

e o

f o

ne’

s m

ost

in

tim

ate

feel

ing

s.



— F R A N K L L OY D W R I G H T

_ S I M P L E

Think simple” as my old master used to say —meaning reduce the whole of its par ts into the simplest terms, getting back to first principles.

“


0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8



_06

PA G E _ 9 9T I T L E _ FA R M T O TA B L E

0 0 01 0 2 0 3 0 4 0 5 _ 0 6 0 7 0 8

P R O J E C T

Farm to Table

C L A S S

Visual Communicat ions Lab

S E M E S T E R

Spr ing 2011

I N S T R U C T O R

Hunter Wimmer

C AT E G O RY

Print

T Y P E FA C E S

Rockwel l & Whitney


To create awareness a round a top ic of cho ice. The f Ina l

book encapsu lates the research completed by s tudents

over the course of the semeste r.


Loca l / Natura l / Organ ic / Approachab le

O U T C O M E

The top ic that I chose focused heav i l y on the d is tance our

food t rave ls f rom fa rm to tab le. In the Un i ted States, we

have become complete ly d isconnected w i th the food that

we eat. We know so l i t t l e about where i t comes f rom or how

i t was produced. Farm to Tab le exp la ins the impor tance of

engag ing in the food that we eat and why i t i s impor tant

to eat loca l l y and suppor t loca l fa rmers in order to work

towards creat ing a more susta inab le food system.

_06A SUSTAINABLE

FOOD SYSTEM

PA G E _ 1 0 0 E M I LY S H I E LD S _ M FA P O RT F O L I O


PA G E _ 1 0 1T I T L E _ FA R M T O TA B L E

0 0 01 0 2 0 3 0 4 0 5 _ 0 6 0 7 0 8

PA G E _ 1 0 2 E M I LY S H I E LD S _ M FA P O R T F O L I O



0 0 01 0 2 0 3 0 4 0 5 _ 0 6 0 7 0 8




0 0 01 0 2 0 3 0 4 0 5 _ 0 6 0 7 0 8



PA G E _ 1 0 6


0 0 01 0 2 0 3 0 4 0 5 _ 0 6 0 7 0 8




0 0 01 0 2 0 3 0 4 0 5 _ 0 6 0 7 0 8




0 0 01 0 2 0 3 0 4 0 5 _ 0 6 0 7 0 8




0 0 01 0 2 0 3 0 4 0 5 _ 0 6 0 7 0 8



—HAVELOCK ELLIS

_ F L A W E D

The absence of f law in beauty is itself a flaw.

PA G E _ 1 1 5T I T L E _ T H E N E W FA C E O F S A A B

0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8



_07

PA G E _ 1 1 7T I T L E _ L I F E , L I B E RT Y & T H E P U R S U I T O F

0 0 01 0 2 0 3 0 4 0 5 0 6 _ 0 7 0 8

P R O J E C T

Life, Liberty & The Pursuit of .

C L A S S

Type 3

S E M E S T E R

Spr ing 2012

I N S T R U C T O R

Ariel Grey

C AT E G O RY

Print

T Y P E FA C E S

Knockout & Hoef ler


To deve lop and des ign promot iona l co l la te ra l fo r paper

company of cho ice. French Paper’s POP-TONE paper l ine

comes in 24 br ight l y-co lored shades.


Loud / Br ight / Ed i tor ia l / C lean

O U T C O M E

The overa l l concept of th is pro ject revo lves a round the

evo lu t ion of the Amer ican Dream —what i t s tood for in the

50’s and what i t s tands fo r now. By u t i l i z ing the loud co lors

of fe red w i th in the POP-TONE l ine, the promot iona l co l la t-

e ra l was ab le to take on a ve r y in-your-face approach w i th

not on ly br ight co lors but a lso la rge t ype. One of the ma jor

aspects h igh l ighted in th is book is the connect ion between

the ‘Amer ican Dream’ and pop cu l tu re. From The Adven-

tures of Ozz ie and Har r ie t to Rona ld Reagan, what was

popu la r in the pub l ic eye shaped the dream that Amer icans

s t r i ved for. Th is connect ion s t i l l ho lds t rue today.

_07 THE AMERICAN DREAM?



PA G E _ 1 1 9

0 0 01 0 2 0 3 0 4 0 5 0 6 _ 0 7 0 8

T I T L E _ L I F E , L I B E RT Y & T H E P U R S U I T O F



PA G E _ 1 2 1

0 0 01 0 2 0 3 0 4 0 5 0 6 _ 0 7 0 8




PA G E _ 1 2 3

0 0 01 0 2 0 3 0 4 0 5 0 6 _ 0 7 0 8




PA G E _ 1 2 5

0 0 01 0 2 0 3 0 4 0 5 0 6 _ 0 7 0 8




PA G E _ 1 2 7

0 0 01 0 2 0 3 0 4 0 5 0 6 _ 0 7 0 8




PA G E _ 1 2 9

0 0 01 0 2 0 3 0 4 0 5 0 6 _ 0 7 0 8




BUBBLEGUMTANGYORANGE

WHIPCREAM

#100 lb cover

7002

French Paper

SPEARMINT

#70 lb text

7008

French Paper

PINKLEMONADE

RAZZLEBERRY#70 lb text

7015

French Paper

WILDCHERRY



PA G E _ 1 3 3

0 0 01 0 2 0 3 0 4 0 5 0 6 _ 0 7 0 8




PA G E _ 1 3 5

0 0 01 0 2 0 3 0 4 0 5 0 6 _ 0 7 0 8




— B U C K M I N S T E R F U L L E R

_ F R E S H

People should think things out fresh and not just accept conventional terms and the conventional way of doing things.

0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8



_08

PA G E _ 1 3 9T I T L E _ U C H E W S : A T H E S I S P R O J E C T

0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 _ 0 8

T H E S I S P R O J E C T

UChews

C AT E G O RY

Food & Health

S E M E S T E R

Fal l 2012

T H E S I S A D V I S O R S

Michele Ronsen / David Hake

C AT E G O RY

Print / Packaging

T Y P E FA C E S

Ranger / DIN Pro


To deve lop and des ign a so lu t ion to combat obes i t y and

ma jor hea l th issues on the r ise amongst co l lege s tudents.


Energet ic / Bo ld / Ent ic ing / C lean

O U T C O M E

In order to reach co l lege s tudents, we have to understand

them and why they do the th ings they do. When i t comes

to food, co l lege s tudents a re prone to go fo r what is cheap,

conven ient and access ib le. In order to make hea l thy food

as at t ract i ve and ent ic ing as fast food, i t must meet th is

spec i f ic c r i te r ia .

Ente r the mobi le market. Wi th the food t ruck concept

tak ing over Amer ica, why not improve upon an a l ready

incred ib le and successfu l idea. Th is is where UChews

comes in. I t i s the hea l th ie r o lder s is te r to the food t ruck.

I t p rov ides s tudents w i th access to who lesome nutr i t ious

foods that they can grab on-the-f l y as they bare ly make i t

to c lass on t ime. UChews of fe rs an a r ray of hea l thy wraps

and sandwiches, hot oatmea l and break fast sandwiches as

we l l as soups in the w inte r and smooth ies in the spr ing.

EAT BETTER._08



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T I T L E _ U C H E W S : A T H E S I S P R O J E C T



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In order to prevent younger generations from making the 2030 projection a reality, changes have to be made.



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T H A N K Y O U

FA M I LY

F i rs t and foremost, I wou ld l i ke to thank my parents and

my s is te rs fo r a l l of the i r uncond i t iona l love and suppor t.

A lso to my wonder fu l nephews who constant l y make l i fe

wonder fu l and exc i t ing. Thank you for a l l that you do and

for a lways be ing just a phone ca l l away.

S C H O O L

Thank you to my incred ib le inst ructors who have made

th is s leep less journey the most cha l leng ing yet inv igorat ing

exper ience of my l i fe thus fa r.

L O V E L I E S

Thank you to Joe l fo r hav ing the ab i l i t y to a lways know

how to make me smi le. Thank you to Joe l, Dara, Em and

Mar y fo r the (end less) thes is chats, l i fe ta lks and ‘ th is is

happen ing’ moments. Thank you to a l l of the wonder fu l

peop le in my program that I ’ve had the p leasure shar ing

these past 3.5 (mi l l ion) years w i th. Th is has been one of the

most reward ing exper iences of my l i fe and I have a l l of you

to thank.

E M I LY S H I E L D S

312.450.5581

shields.emi ly@gmai l .com

www.emily leeshields.com

A C A D E M Y O F A RT U N I V E R S I T Y

79 New Montgomery

San Francisco CA 94105

T Y P E FA C E

Helvet ica Neue

PA P E R

Cougar

P R I N T E R

Graphic Imagery

B I N D E R

The Key

S O F T WA R E

InDesign, I l lustrator, Photoshop

© E M I LY S H I E L D S 2 0 1 2

No port ion of this book may be used or reproduced in

any manner without the writ ten consent of Emi ly Shields.

Al l r ights reserved.

_UNPROCESSED

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