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Unplanned Rail Disruptions Understanding customer perspectives and the role and use of social media Professor Graham Currie Public Transport Research Group Institute of Transport Studies Monash University, Australia ARA Customer Service Forum 3 rd May 2016 Perth, West Australia 2 Agenda 1. Introduction 2. URDs 3. Passengers & URDs 4. Social Media
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Page 1: Unplanned Rail Disruptions - Public Transport Research Grouppublictransportresearchgroup.info/wp...2016-ARA... · Disruptions’ World Conference on Transport Research -WCTR 2016

Unplanned Rail Disruptions

Understanding customer perspectives and the role and use of social media

Professor Graham Currie

Public Transport Research GroupInstitute of Transport StudiesMonash University, Australia

ARA Customer Service Forum3rd May 2016Perth, West Australia

2

Agenda

1. Introduction

2. URDs

3. Passengers & URDs

4. Social Media

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This paper overviews research on passenger experience, Unplanned Rail Disruptions (URDs) & Social Media…

PTRG Monash have undertaken a number of research projects in the field of URDs:

– PhD program (Brendan Pender) on approaches to managing URD’s– Contract research program with Metro Trains Melbourne on Improved

Management and Reporting of Unplanned Rail Disruptions– Numerous research papers/presentations (see next)– FUTURE – Special URD session as part of the World Conference on

Transport Research in Shanghai July 9th-15th 2016

This paper overview research findings regarding URDs from the Passenger Perspective and the potential role of social media and issues for its implementation

4

…based on the following research publications…PUBLISHED RESEARCH

Pender, B Currie G Delbosc A and Shiwakoti N (2014) 'An International Study of Current and Potential Social Media Applications in Unplanned Passenger Rail Disruptions' TRANSPORTATION RESEARCH RECORD Volume 2419, Volume 2419 / Transit 2014, Vol. 5 pp 118-127

Pender B Currie G Delbosc A Shiwakoti N (2014) 'Social Media Use during Unplanned Passenger Rail Disruptions: A Review of Literature' TRANSPORT REVIEWS Vol 34 No 4 pp501-521

Pender, B Currie G Delbosc A and Shiwakoti N (2014) ‘Social Media Use in Unplanned Passenger Rail Disruptions -An International Study’ Transportation Research Board 93rd Annual Meeting, 2014 Washington DC USA Paper 14-1186

Pender, B Currie, G Delbosc, A and Shiwakoti N (2013) ‘Short and Tweet? The Role of Social Media in Unplanned Passenger Rail Disruption Management’ 36th Australasian Transport Research Forum, Brisbane Australia 2013

Currie G Delbosc A (2015) Variation in Perceptions of Urban Public Transport Performance Between International Cities Using Spiral Plot Analysis' TRANSPORTATION RESEARCH RECORD No. 2538 on pages 54-64

Currie G and Muir C (Under review) ‘Understanding Passenger Perceptions and Behaviors During Unplanned Rail Disruptions’ World Conference on Transport Research - WCTR 2016 Shanghai. 10-15 July 2016

UNPUBLISHED RESEARCH

Currie G, Pender B Delbosc A and Muir C (2014) ‘Improved Management and Reporting of Unplanned Rail Disruptions - Final Report’ Public Transport Research Group, Monash University for Metro Trains Melbourne

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..and is structured as follows

URD’s Passengers & URDs

Social Media

6

Agenda

1. Introduction

2. URDs

3. Passengers & URDs

4. Social Media

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URDs can be a serious problem Singapore DEC 2011:

– 3 train breakdowns in 1 week

– Affected 350,000 people– Official said “public

transport can paralyse the entire nation from what we have seen a few days ago”

– CEO resigns

UK/Netherlands (Boston) –serious national repurcussionsof major rail failures in Winter/Snow

7

8

Melbourne, had 8,151 major URDs p.a. (2010-12)…

Average Annual Frequency (2010-12)

• 8,151 per year

• 156 per week

• 22 per average day

Source: PTRG analysis of TOPS data 2010-2012 Only incidents with AWM of 20 mins and over included

Average Incident Profile

• Trains Affected

• Aggregate Minutes

• Mins per Train

• Aggregate PWM

(PW Hours)

• Implied Passengers

Affected

Implies 3.5M Metro riders impacted p.a. or 1.5% of all boardings p.a.

24

97

5

42,095

701

431

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…most impact is weekday AM peak

Source: PTRG analysis of TOPS data 2010-2012 Only incidents with AWM of 20 mins and over included

Implies 67% of major incidents, 77% trains affected and 76% PWM impact occurs in the peak

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Many causes; rare incidents cause larger delay e.g. weather

Source: PTRG analysis of TOPS data 2010-2012 Only incidents with AWM of 20 mins and over included

Major Incident volume by Cause, Average PWM per Incident by Cause

Weather, Train Operations, Intrusions and Infrastructure Failure cause only 21% of incidents but have high PWM of delay

Weather (2 incidents a month) causes 24% of all PWM of delay

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URD distribution is no even; Central dominates incident volume followed by Werribee and Frankston

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Source: Based on TOPS data 2010-2012 Only incidents with AWM of 20 mins and over included

Note: PTRG Corridor analysis double counts incidents in more than one corridor

CITY CENTRAL 3,934

WERRIBEE 403

FRANKSTON 368

CRAIGIEBURN 295

PAKENHAM 287

NEWPORT 252

BROADMEADOWS 221

DANDENONG 216

RINGWOOD 215

BELGRAVE 176

GLEN WAVERLEY 172

EPPING 170

NORTH MELBOURNE 166

LILYDALE 142

CRANBOURNE 141

CAMBERWELL 141

CAULFIELD 138

UPPER FERNTREE GULLY 135

FOOTSCRAY 131

SANDRINGHAM 130

HURSTBRIDGE 127

WATERGARDENS 119

CLIFTON HILL 113

ELTHAM 111

Av Incidents p.a. by Corridor

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URD Response - Parallel PT considered viable in some cities; but not all – capacity constraints a major issue

0% 10% 20% 30% 40% 50% 60% 70%

Yes - No Limitations

Yes - But Limited Options

Yes - But Limited Capacity

No

Light Rail Transit (LT)

Rail-Rapid Transit (RT)

Suburban Railways (SR)

Inter-Urban Railways(IR)

21%

58%

12%

9%

Common Alternative in Suburban

Railways

Source: Pender B, Currie G, Delbosc A and Shiwakoti N (2013) 'Disruption Recovery in Passenger Railways -International Survey' TRANSPORTATION RESEARCH RECORD Journal of the Transportation Research Board Volume 2353 / Transit 2013, Vol. 4 pp22-32

Do You Use Parallel PT During Rail Disruptions?

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Of URD Responses - Internal solutions are most popular notably bus replacement (bridging)

240% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

No Alternative

Charter Planes

Hire Taxis

Bus Bridging

Improving Frequency of Parallel PT

Diverting to Parallel PT

Diverting to Other Lines

Re‐routing Trains

Single Tracking/Bypass Trains

Balancing  Train Headway

Spare Train Resources/Gap Trains

Sacrificing Other Lines

Transfer To Next Train

Altered Train Stopping Patterns

Alternative Transport

Line Blockage

Train Disab

led

Light Rail Transit (LT)

Rail‐Rapid Transit (RT)

Suburban Railways (SR)

Inter‐Urban Railways (IR)

Country Railways (CR)

16%

7%

38%

4%

49%

29%

53%

25%

36%

48%

18%

86%

5%

4%

7%

Preferred Approach in Suburban Railways

240% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

No Alternative

Charter Planes

Hire Taxis

Bus Bridging

Improving Frequency of Parallel PT

Diverting to Parallel PT

Diverting to Other Lines

Re‐routing Trains

Single Tracking/Bypass Trains

Balancing  Train Headway

Spare Train Resources/Gap Trains

Sacrificing Other Lines

Transfer To Next Train

Altered Train Stopping Patterns

Alternative Transport

Line Blockage

Train Disab

led

Light Rail Transit (LT)

Rail‐Rapid Transit (RT)

Suburban Railways (SR)

Inter‐Urban Railways (IR)

Country Railways (CR)

16%

7%

38%

4%

49%

29%

53%

25%

36%

48%

18%

86%

5%

4%

7%

Preferred Approach in Suburban Railways

What Strategies Do You Employ During Rail Disruptions?

Source: Pender B, Currie G, Delbosc A and Shiwakoti N (2013) 'Disruption Recovery in Passenger Railways -International Survey' TRANSPORTATION RESEARCH RECORD Journal of the Transportation Research Board Volume 2353 / Transit 2013, Vol. 4 pp22-32

14

Agenda

1. Introduction

2. URDs

3. Passengers & URDs

4. Social Media

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International Study – 9 cities - disruptions rank high in all concerns about urban public transport

No. Attribute No. Attribute1 Quality of service 12 Get information about

PT2 Safe at night 13 Get to stops/stations

3 Safe during day 14 Make connections

4 Meet costs 15 Overcrowding

5 PT available where and when needed

16 Staff courteous and friendly

6 Reliability 17 Deal with disruptions quickly

7 Physical access 18 Information to plan journey

8 Available at night 19 Travel time compared to car

9 Available on weekends

20 Ease of buying/using ticket

10 Comfortable with strangers on PT

21 Can make trips to new places on PT

11 Frequency 22 People I care for can use it safely

23 Disruptions don't happen often

Average of ALL

9 Cities Studied

San Francisco

Toronto

Boston

New York

London

Perth

Melbourne

Sydney

Brisbane

16

Source: Currie G Delbosc A (2015) Variation in Perceptions of Urban Public Transport Performance Between International Cities Using Spiral Plot Analysis' TRANSPORTATION RESEARCH RECORD No. 2538 on pages 54-64

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 3.5

 4.0

 4.5

 5.0

 5.5

 6.0

 6.5

Safe at night

Reliability

Frequency

Safe during day

PT available where andwhen needed

Deal with disruptions quickly

Get to stops/stations

Quality of service

Make connections

Available on weekends

Get information about PTDisruptions don't happen

oftenMeet costs

Information to plan journey

People I care for can use itsafely

Available at night

Ease of buying/using ticket

Overcrowding

Staff curteous and friendly

Physical access

Can make trips to newplaces on PT

Travel time compared to car

Comfortable with strangerson PT

Boston Brisbane London Melbourne New York

Perth San Francisco Sydney Toronto Total Average

Highest

ImportanceLowest ImportanceIMPORTANCE RATINGS

SPIRAL PLOT

3.5

4.0

4.5

5.0

5.5

6.0

6.5

Safe at night

Reliability

Frequency

Safe during day

PT available where and whenneeded

Deal with disruptions quickly

Get to stops/stations

Quality of service

Make connections

Available on weekends

Get information about PT

Disruptions don't happen oftenMeet costs

Information to plan journey

People I care for can use itsafely

Available at night

Ease of buying/using ticket

Overcrowding

Staff curteous and friendly

Physical access

Can make trips to new places onPT

Travel time compared to car

Comfortable with strangers onPT

Boston Brisbane London Melbourne New York Perth San Francisco Sydney Toronto

Highest

ImportanceLowest ImportancePERFORMANCE

RATINGS

SPIRAL PLOT

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‐2.5

‐2

‐1.5

‐1

‐0.5

0

0.5

Safe at night

Reliability

Frequency

Safe during day

PT available where and when needed

Deal with disruptions quickly

Get to stops/stations

Quality of service

Make connections

Available on weekends

Get information about PT

Disruptions don't happen oftenMeet costs

Information to plan journey

People I care for can use it safely

Available at night

Ease of buying/using ticket

Overcrowding

Staff curteous and friendly

Physical access

Can make trips to new places on PT

Travel time compared to car

Comfortable with strangers on PT

Boston Brisbane London Melbourne New York

Perth San Francisco Sydney Toronto Average

Highest

ImportanceLowest ImportancePERFORMANCE MINUS IMPORTANCE

RATINGS

SPIRAL PLOT

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URD experience in Melbourne reduces overall average customer satisfaction by 9%...

Note: Weighted Sample – Representative of the Market in terms of Ridership (frequent users have a higher weighting) Source: Metro Trains Passenger Opinion Survey Nov 2013

3.84

3.51

3.3

3.4

3.5

3.6

3.7

3.8

3.9

No URD Experience URD Experience

Average Metro Customer Satisfaction Score by URD Experience

Average MetroTrains

SatisfactionScore

- 0.33 or -9%

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Reducing URD length/number will broadly increase customer satisfaction by +1% for 10% reduction…

10%

0.4%

0.7%

1.2%

Decrease in URD length means an increase in satisfaction of …

… with Metro

… with URD response

… with bus replacement

10%

0.9%

1.1%

1.0%

Decrease in number of disruptions means an increase in satisfaction of …

… with Metro

… with URD response

… with bus replacement

Source: Metro Trains Passenger Opinion Survey Nov 2013

When replacement buses are used in URD’s; most users (68%) use bus, 28% find alternatives and 3% don’t travel

22

49.4

18.3

2.9

11

2.9

1

3

7.1

1.1

0

1.5

1.8

0 10 20 30 40 50 60

wait for replacement buses (RB's) and use them

RB's already running - used them

didn’t wait for RBs - wait until trains resumed

didn’t wait for RB's - used local route buses/trams

didn’t wait for RB's - used my car

didn’t wait for RB's - walked

didn’t wait for RB's - got a taxi

didn’t wait for RB's - friend/relative gave lift

didn’t complete my trip, I just abandoned travelling

didn’t complete my trip, I went back to work

didn’t complete my trip, I went back to home

Other (Please specify)

User Behavior During Bus Replacement

% Respondents Involved in Bus Replacement

Use

r B

ehav

ior

Dur

ing

Bus

Rep

lace

men

t

Note: Weighted Sample – Representative of the Market in terms of Ridership (frequent users have a higher weighting).

Source: Metro Trains Passenger Opinion Survey Nov 2013

68% use Buses

28% find alternative transport mainly local public transport or lifts from friends/relos.

3% don’t travel

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The no.1 priority for passengers was better communications

Priority 1: Improving passenger communication

- Upgrade PA system

- Better social media protocols

- Encourage station staff to assist in URD management

Priority 2: Better staff / internalcommunications / awareness

- Multi-skill other staff (e.g. protective services officers, cleaners)

- Upgrade CCTV/PIDS

- Wider use of PIDS at unmanned stations – targeted resources

Priority 3: Reducing URDs and their impact

- Upgrade infrastructure (older signal boxes, faulty track, signals)

- Increase number of track crossovers

- Consider bus bridging

Priority 4: Better URD reporting

- Improve quality of reporting on incidents and bus replacement

- Standardise/consolidate reporting

- Review best use of staff time during URDs

Pre-trip URD info, removal from delayed trains & being updated on delay cause/progress are major passenger URD concerns

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Note: Weighted Sample – Representative of the Market in terms of Ridership (frequent users have a higher weighting). Scores are ranked by importance score * performance score

Source: PTRG - Metro Trains Passenger Opinion Survey Nov 2013

Code/ Issue Rank3 Being notified that rail services are disrupted before you leave home/work 17 Being quickly removed if you are delayed on a train not waiting at a station 28 Being kept up to date on progress about disruption recovery 32 Being informed in advance that a delay is expected in future 45 Being informed when services are expected to resume 51 Being quickly informed that a delay has occurred 66 Being informed about alternative options for travel 74 Being informed about the cause of delays 89 Being told when replacement buses will be arrive if they are being provided 9

10 Being able to contact friends/relatives to arrange alternative transport 1011 Being able to contact friends/relatives to ensure they don’t worry about your delay 11

Passenger Concerns During URD’s – Priorities of Importance and Performance (Satisfaction)

1

2

3

456

7

8

9

10

11

2.00

2.50

3.00

3.50

4.00

4.50

4.90 5.10 5.30 5.50 5.70

Per

form

ance

Importance

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Agenda

1. Introduction

2. URDs

3. Passengers & URDs

4. Social Media

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Social Media – a two way user interface for unexpected events

Source: Pender B Currie G Delbosc A Shiwakoti N (2014) 'Social Media Use during Unplanned Passenger Rail Disruptions: A Review of Literature' TRANSPORT REVIEWS Vol 34 No 4 pp501-521

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Social Media – 3 research components

1. Social media utilisation during URDs

2. Advantages and disadvantages

3. Challenges and options for the future

Source: Pender B Currie G Delbosc A Shiwakoti N (2014) 'Social Media Use during Unplanned Passenger Rail Disruptions: A Review of Literature' TRANSPORT REVIEWS Vol 34 No 4 pp501-521

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The real-time nature of Twitter makes it for comms in URDs…

Source: Pender et al. (2013) ‘Social Media Utilisation during Unplanned Passenger Rail Disruption – What’s not to ‘Like’?’, Paper presented to 36th Australasian Transport Research Forum (ATRF), Brisbane, Australia

Types of Social Media Used for URD communications in cities

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…however frequent urban service & parallel systems are good for SM applications

Source: Pender B Currie G Delbosc A Shiwakoti N (2014) 'Social Media Use during Unplanned Passenger Rail Disruptions: A Review of Literature' TRANSPORT REVIEWS Vol 34 No 4 pp501-521

Figure 3. Social media utilisation

according to network and disruption attributes.

Social media enables pro-active comms…

30

Source: Pender, B Currie G Delbosc A and Shiwakoti N (2014) 'An International Study of Current and Potential Social Media Applications in Unplanned Passenger Rail Disruptions' TRANSPORTATION RESEARCH RECORD Volume 2419, Volume 2419 / Transit 2014, Vol. 5 pp 118-127

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…but planning and preparation is required

Source: Pender B Currie G Delbosc A Shiwakoti N (2014) 'Social Media Use during Unplanned Passenger Rail Disruptions: A Review of Literature' TRANSPORT REVIEWS Vol 34 No 4 pp501-521

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Advantages: Interactive nature is important…

Source: Pender et al. (2013) ‘Social Media Utilisation during Unplanned Passenger Rail Disruption – What’s not to ‘Like’?’, Paper presented to 36th Australasian Transport Research Forum (ATRF), Brisbane, Australia

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Disadvantages: Very resource intensive…

Source: Pender et al. (2013) ‘Social Media Utilisation during Unplanned Passenger Rail Disruption – What’s not to ‘Like’?’, Paper presented to 36th Australasian Transport Research Forum (ATRF), Brisbane, Australia

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Challenges and options for the future

Social media is a victim of its success…

– Increased level of expectation– Key challenge: complete organisation support– “Should we use social media if we cannot do it well?”

Enhancing customer experiences…

– Increased presence and interactivity– Increased prevalence of social media will create resultant need for

greater transparency during URDs– Potential for crowd-sourcing, but issues with reliability & accuracy

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www.worldtransitresearch.info

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ALSO:

NEW PTRG WEBSITE

PTRG.INFO

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Industry PT Planning Short Course – Melbourne August

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Join the ITS (Monash) LinkedIn group to keep informed of our activities

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2. Impacts of track crossovers

Increase in crossovers increases flexibility to ‘turn’ trains

Limited number/location of crossovers impacts service recovery