#UnNetworking: Social Selling, Power of LinkedIn and being Long term Selfish

https://www.surveymonkey.com/r/ISBLinkedIN

#UnNetworking

@modhgil

Power of LinkedIN and Being ‘Long term Selfish’

@ISBedu @LifeAtISB

Punit Modhgilwww.linkedin.com/in/punitm

@modhgil

@modhgilmy journeyfailures

# iit jee# mba# one start up# ‘settled’# financials

lucky# unicorp, niit, ravel, oracle, siebel systems, talisma,

allied worldwide, microsoft# one start up success, one in progress# lived: ranchi, delhi, san francisco, bengaluru, london# 40 states in the usa, 15+ countries, drive in 20 mega

cities# a national report (led to creation of ministry of it)# business manager to ceo and co-founder of niit# 5 mentors # klout score 80# indian

All Rights Reserved © 2015 :: Octane Marketing

WTF or So What?Attract Engage Convert ShareHIGH Signal to Noise Ratio V

“The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.”

“Word of mouth (earned media) trumps paid media; Word of mouth or earned media is not limited by your marketing budget”

@modhgil#SocialSelling

@modhgil

Recommended Reading

why should i care about you

1. brand you: soft power the intangibles SCALEsoft power assets: your image, reputation, network, communication skills, alliances, speaking, visibility, intellectual property (articles), etc.hard power assets: tangible things you can list on your resume such as education credentials, years of experience, job titles, training programs etc.

@modhgil

1. network when not needed (remember sant kabir*?): learn linkedin as if it’s an art form, twitter anyone? written

word stays (be careful), no flaming please

2. start a ‘trust of favors’: a favor a day/act of generosity with 0 expectations

3. switch off automation: personal messages, custom status updates, send a personalized invite on linkedin

cheat sheet 1/2

@modhgil*dukh mein sumiran sab karein..

cheat sheet 2/24. no experience will go waste, dots will connect

don’t worry5. build a network of diverse mentors, say 3 or 4 6. on whose back is the monkey? it’s your home

work7. relatively free time assets: innocent coffees,

breakfast meetings, and airport drop/pick up car conversations

8. one book a week will help you tell better stories@modhgil

Why should you care• No cold calling needed• Strength of ‘weak’ networks• LIVE resume and a calling card• Next big opportunity, job or business– WOM (word of mouth) is the most effective tool

• It’s your voice – authentic you

@modhgil

Your profile1. Power of Brand YOU: all

STAR yet?2. Soft skills?3. Completeness (twitter

handle?)4. Multi-media5. Headlines6. Recommendations

@modhgil

7. Update every 3 months?8. Posts9. Micro-blogging - Pulse?10. Showing unemployment11. Premium or not?

Adding to your network1. Switch off automation2. Conference you plan to attend3. Common interests4. Referrals5. Delay gratification6. Door openers – research, coffee?

#UnNetworking• Groups– Participation, ask questions, answer questions

• Search– Past employer– New employer

• Adding to your network– What to do– More importantly what not to do

@modhgil#SocialSelling

Social ‘Professional’ network

• How’s LinkedIn different from other social networks– Professional– Accurate– Business

• Some dos and don’ts:– Avoid reverse recommendation please– No automated invite/requests to add– Permanent digital footprint, proceed with caution

@modhgil

Happy Journey.Let’s continue our conversation..Punit Modhgilwww.linkedin.com/in/punitm

https://www.surveymonkey.com/r/ISBLinkedIN

Advanced links1. Authenticity gap: https://

www.youtube.com/watch?v=P3CldNuf08s2. Advanced Search on LinkedIN: https://

www.youtube.com/watch?v=5-O4R-rvvNk3. Profile Optimization: https://

www.youtube.com/watch?v=jWXXA5DErX44. Pimp your Linkedin Profile 2015: https://

www.youtube.com/watch?v=F0igxDXNJzg

@modhgil

References• The Cluetrain manifesto: Basic Books, 1999: Rick Levine, Christopher

Locke, Doc Searls, David Weinberger, McKee Jake • Linchpin: Are you Indispensable? Portfolio, 2010: Seth Godin• The Greatest Secret of Success: Your Passion Quotient, Macmillan, 2007:

Virender Kapoor• The M-Factor: How the Millennial Generation is rocking the workplace,

Harper Business 2010: Lynne C Lancaster and David Stillman• Seth Godin: http://sethgodin.typepad.com• Twitter: @nospamin @octanein

@modhgil