Unlocking the True Value of Social Media

Unlocking the True Value of Social MediaAmy Sample Ward

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Tweet this session:

#socialvalue

Connect with me on Twitter:

@amyrsward

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Welcome.I’m Amy:

a blogger, trainer, and facilitator focused on supporting organizations and local communities to use social media in strengthening networks and making lasting change. I’m also the Community Development Manager, CDI at TechSoup Global.

http://amysampleward.org | @amyrsward | [email protected]

Who are you? 3 chairs have post-it notes underneath – would you introduce yourself?

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Transparency.I might:• work for TechSoup Global• have been invited to speak by Blackbaud• have friends that work for various vendors, sponsors, and funders

but I’m tool agnostic.

For the next hour, please respect the technology choices of all those in the room.

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Concept.What is the value of social media?

• Connections• Community• Engagement

What about:

• DATA

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Data.So, let’s say thatKnowledge :: Power

And,Monitoring :: Measuring

Then, Data :: Success

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Agenda.

1. Definitions2. Leveraging the power of social media3. Operating principles for success4. Becoming a data-driven organization5. Sharing the stage6. Questions & conversation

To continue the conversation during the session and after, use #socialvalue or @amyrsward

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Definitions.What is “community”…

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Definitions.What is “social media”…

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Definitions.What is “data”…

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Leveraging the power of social media.

• Active listening• Community-based actions• Constant iteration• Leadership development

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Active listening.

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Community-based actions.

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Constant iteration.

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Leadership development.

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Operating principles for success.

• There’s no autopilot• There are no quick fixes• Concentrate on the sweet spot• Lead by example

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There’s no autopilot.

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There are no quick fixes.

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Concentrate on the sweet spot.

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Lead by example.

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Becoming a data-driven organization.

• Start measuring, everything• Understand your goals• Start mapping the community• 3-Part Community Strategy

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Start measuring, everything.

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Understand your goals.

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Start mapping your community.

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3-Part Process for Community Strategy

• Part 1: Community Mapping• Part 2: Content Mapping• Part 3: Reporting

Resources:• http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps

-to-energize-your-base/• http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-m

edia-strategy/

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Part 1: Community Mapping

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Part 2: Content Mapping

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Part 3: ReportingInternal reporting:• Weekly metrics for various platforms• Add metrics as you go• Look at long term, not just short term changes• Monthly reporting of trends and insights

External reporting:• Share when there is something worth sharing• Reporting context, not just numbers• Ask for input and feedback

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Recap.

• Unlocking the power of social media• Operating principles for success• Becoming a data-driven organization

The value in social media is in the data.

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1 thing to do today.Start with the community map – it’ll ignite enthusiasm from others!

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Sharing the stage.

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Thank you!I look forward to continuing the conversation with all of you:

• http://amysampleward.org• http://netsquared.org• http://techsoupglobal.org

• @amyrsward• @netsquared

• [email protected]

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Photo credits.Slide 8: http://flickr.com/photos/efleming/237379252/Slide 9: http://www.flickr.com/photos/ivanwalsh/3677282034/Slide 10: http://www.flickr.com/photos/45053493@N08/4237886048/Slide 12: http://www.flickr.com/photos/laszlo-photo/467278351/Slide 13: http://www.flickr.com/photos/opensourceway/4371000464/Slide 15: http://www.flickr.com/photos/51487460@N00/144670634/Slide 17: http://www.flickr.com/photos/johnath/3899109256Slide 18: http://www.flickr.com/photos/nauright/4687557016/Slide 20: http://www.flickr.com/photos/zenobia_joy/2708679303/Slide 22: http://www.flickr.com/photos/aussiegall/286709039Slide 23: http://www.flickr.com/photos/scott06/4156991609/Slide 24: http://xkcd.com/256/Slide 30: http://www.flickr.com/photos/theknowlesgallery/4536616288/Slide 31: http://www.flickr.com/photos/hiddedevries/599606659

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Tweet this session:

#socialvalue

Connect with me on Twitter:

@amyrsward

Unlocking the True Value of Social MediaAmy Sample Ward