Unlock the Power of Mobile August 18, 2015
Unlock the Power of MobileAugust 18, 2015
1. Mobile Industry
2. Advantages
3. Targeting
4. Small screen, big impact
Steps for your mobile strategy:
What’s happening in the mobile industry?
• 107% spending jump from 2013 to 2014
• 300% growth in next 3 years• ¼ of all digital video ad spending
Advantages to Using Mobile
• Accessibility• Size of Medium• Time Relevance• Cost• Intimacy
Targeting on Mobile Devices
• Younger generations use mobile devices more
• In app ads vs. mobile web ads
• Diversifying your campaign strategy
Small Screen, BIG Impact
vs.
QUESTIONS?
the SIMPLE digital marketing platform
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