UNLOCKING THE FUTURE OF SPACE ACCESS AND HYPERSONIC … · For all internally-generated materials, our daily use typeface is Calibri (for emails, Word, Powerpoint, etc). Futura is

UNLOCKING THE FUTURE OF SPACE ACCESS AND HYPERSONIC FLIGHT

BRAND GUIDELINES V1.1

ContentsBE PART OF THE JOURNEY

Our mission 4

Our values 5

Reaction Engines logo 6

SABRE word marque and SABRE TF1 logo 8

Colour palette 10

Typography 11

Imagery 12

Talking to the media 14

Our tone of voice 15

Applications 16

Classifications 16

Copyright 16

Company templates 19

The Reaction Engines brand is an essential component of our company's identity. It represents the way we talk about ourselves to different audiences. It consists of a collection of assets which together clearly represent who we are and how we operate.

In order to maintain our brand identity you should refer to these brand guidelines for every piece of communication you produce, for both internal documents, posters, financial documents and all external communications. This document outlines guidelines on how to apply our logo, colour palette, our tone of voice, our visual identity and our values.

I N T R O D U C T I O N

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O U R VA L U E SO U R M I S S I O N

While what we do is outstanding, how we do it is at the heart of what matters most to us. We have taken time as a team to think long and hard about how we do business and what is important to us and our stakeholders.

UNLOCKING THE FUTURE OF SPACE ACCESS AND HYPERSONIC FLIGHT

Reaction Engines was formed in 1989 to design and develop a new class of innovative hypersonic and space-access propulsion system – the Synergetic Air-Breathing Rocket Engine (SABRETM). We are a privately held company based in Culham, Oxfordshire, UK, with a subsidiary office in Colorado, USA.

Our goal is to deliver a truly versatile propulsion system – a hybrid air-breathing rocket engine that can power an aircraft from a standing start to over five times the speed of sound for hypersonic flight in the atmosphere, and over 25 times the speed of sound for space access. With its wide range of operation and scalability, SABRE represents an entirely new class of aerospace propulsion system. SABRE-class engines will enable the development of

a new generation of aircraft and will allow space launch vehicles to be built that will radically improve the affordability, reliability and responsiveness of access to space.

In addition to the SABRE development programme, Reaction Engines offers a unique and extensive range of capabilities, from propulsion systems and heat exchanger design and development, through to advanced manufacturing, precision machining and fabrication.

Our heat exchanger technology has the potential to revolutionise what can be achieved with thermal management across a range of industries, from aerospace to motorsport, industrial processes, and the energy industry.

SABRE – PIONEERING A NEW CLASS OF PROPULSION

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INNOVATIONWe believe the sky

isn’t the limit

COMMITMENTWe are dedicated

to delivering success and keeping our

promises

TRUSTWe behave with integrity, honesty

and fairness

QUALITYWe are focused on continuous improvement

TEAMWORKWe work together with energy and

enthusiasm to achieve the best results

At the heart of our visual identity is the Reaction Engines logo – the logo lockup as shown below. It should appear on everything we produce, from letterheads to leaflets and websites.

THE LOGO SHOULD ALWAYS BE CENTRE ALIGNED.For internal documents and printed materials, the correct position for the Reaction Engines logo is top centre of the page. The logo may be used at the bottom of the page in marketing materials, under the advice of the marketing department. If you wish to use the logo in a bottom right-hand position, you will need approval from the marketing team.

The Reaction Engines logo is protected by an invisible exclusion zone in which no graphic material other than the background should appear. This is to ensure that the logo remains free from visual interference and stands out clearly.

DO NOT USE These are old logo versions, incorporating an aerospace strapline and/or a darker blue logo.

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L O G O L O G O P L A C E M E N T R O U N D E L O N LY L O G O D O N O T S

X= diameter of the centre of the logo

Stacked version: minimum width 25mm

Long version: minimum width 60mm

The use of the roundel device on its own is allowed but only if the logo lockup is present on the same materials.

The whole roundel must be used, it cannot be cut off in any way or bleed off a page. It must not be placed at any other angle than that shown.

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S A B R EP i o n e e r i n g a n e w c l a s s o f p r o p u l s i o n

SABRE is the word marque for our unique Synergetic Air-Breathing Rocket Engine. SABRE is a registered trademark.

The superscript TM must always be used with the SABRE wording on the first usage, thereafter it is not compulsory to apply the superscript throughout a large document.TM will always be used on graphic displays and printed materials.

If in doubt contact Marketing.

The SABRE logoFont: Futura Book tracked at 200

The size of the TM superscript relative to the SABRE wording is 16% and should be positioned as shown above.

For example: if SABRE is set in 48pt the TM is to be set in 8pt. The superscript function does not need to be applied to the TM text.

The SABRE TF1 logo should be used only if the main Reaction Engines logo is present on the same materials.

The whole logo must be used, it cannot be cut off in any way or bleed off a page. It must not be placed at any other angle than that shown.

S A B R E T M W O R D M A R Q U E S A B R E T F1 ( T E S T I N G FA C I L I T Y 1 ) L O G O

S A B R ET M

S A B R ET M

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Correct colour usage is almost as important as correct logo usage. Colour is a powerful visual tool and provides a strong means of visual recognition.

CMYK: 74/34/10/78RGB: 17/50/69

CMYK: 84/36/0/0RGB: 0/134/201

CMYK: 0/0/0/25RGB: 197/199/201

CMYK: 50/40/40/100RGB: 0/0/0

CMYK: 0/0/0/0RGB: 255/255/255

C O L O U R PA L E T T E

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Futura Book Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Futura Light Condensed Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Futura Light Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Calibri Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Futura Medium Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

O U R T Y P E FA C E

For all internally-generated materials, our daily use typeface is Calibri (for emails, Word, Powerpoint, etc).

Futura is our primary externally-facing typeface and should be used for all marketing materials.

When applied consistently across the entire range of our corporate and marketing communications, typography will help to unify the appearance of Reaction Engines materials and help our audiences recognise and become familiar with our brand identity.

O U R I M A G E S T Y L E

Photography is a powerful and dynamic tool. Our values and ethos are reflected in the images we use. They should communicate the diversity, energy and personality of what we do.

The images fall into three main categories:

IllustrationThese are used to convey the more abstract messages about the company, i.e. connecting people, ideas and process through technical advancements.

EngineeringPhotographs or 3D models of the components and engines we create, this also includes the facilities and tools we use.

PeopleThey are at the heart of what we do. Without the people and the unique skills we have, we would not be able to make the impossible possible.

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O U R T O N E O F V O I C E

At Reaction Engines we are future-focused and fuelled by innovation. The way we talk should reflect this. Our communications should always be optimistic, precise and simple.

OptimisticWe are future looking and always striving to make the impossible possible.

PreciseWe are engineers, precision is what we are all about. We always communicate with clarity and authority.

SimpleAlthough we work with the complex, we always strive to make it accessible and communicate in the clearest way possible.

To support our values, the Reaction Engines tone of voice should be:

Technically advancedbut not out of reach.

Quietly emotivebut not ‘over the top’.

Authoritativebut friendly.

Reassuringbut not arrogant.

ClearKeep it simple.

We talk about ourselves in the first person, 'we', 'us' and 'our'.

Company names are always referred to in the singular, i.e. Reaction Engines is not Reaction Engines are.

Excluding legal or accounting documentation, we are always known as Reaction Engines (not RE or REL).

Authoritative

Forensic

Intelligent

Open

Catalyst

TA L K I N G T O T H E M E D I A

At Reaction Engines we have selected members of staff who talk to the media and respond to queries and interview requests. If you receive a media-related enquiry please direct it to the marketing department who will forward it to the appropriate person for response.

Please do not speak to a journalist without prior approval as you could be misrepresented. Reaction Engines has the following media channels:

@ReactionEngines

/ReactionEnginesLtd

The company social media is managed through the marketing department and due to the nature of our business we encourage staff to follow us and re-tweet. Company-related posts should be pre-approved and managed in line with the company's communication strategy.

This section contains some sample applications using our assets and the principles covered in this document. Use this section as a starting point when creating communications.

A DEFINING MOMENT IN

AIR AND SPACE FLIGHT

Please contact us on: E: [email protected]

T: +44 (0)1865 520200

reactionengines.co.uk

ONBOARDING PASSPORT

UNLOCKING THE FUTURE OF SPACE ACCESS AND HYPERSONIC FLIGHT

LAUNCH(Get t ing s tar ted)

Message from MarkOnboarding flowchartYour checklistOur mission

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90-DAY MISSION

You will find everything you need in the following sections to successfully board as a fully qualified employee over the next 90 days.

This knowledge and understanding will then form the basis of further development and aid future potential.

LAUNCH Getting started

AIR BREATHING MODE Getting to know our business, our people and our values

ROCKET ASCENT Getting to grips with the basics

ORBIT Getting you flying

LANDING Hitting the ground running and getting ready to board

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Brochure Folder

Display graphicsInternal boards White background

Induction pack

GOLDEN RULES FOR EFFECTIVE MEETING MANAGEMENT

• Give your full attention and participate

• Agenda, timings and meeting room

• Purpose

• Designated note taker

• Chairperson to run the meeting

• Stay focused

• Finish early if you can!

• Material(s) needed

• Expected end result

• Check you have the relevant people

!

?

1.

2.

SEND A MEETING REQUEST STATING

START AND END ON TIME!

3. FOCUS ON OBJECTIVES AND ENCOURAGE FULL PARTICIPATION

• Review and agree action items, owners and deadlines

• Organiser to issue notes

• Follow up on action items

• Was it an effective use of everyone’s time?

4. BEFORE ENDING, GO OVER ACTION ITEMS

• Did we accomplish meeting purpose?

• Did we exhibit good meeting behaviours?

• Clean the whiteboard and remove wall charts

5. ASK PARTICIPANTS ‘HOW DID WE DO?’

• Clear away cups and leave the room as you would like to find it

• Ensure you have removed any sensitive documents

6. PLEASE LEAVE THE MEETING ROOM CLEAN AND TIDY

• Turn off mobile phones and laptops

• Invite questions and listen

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A P P L I C AT I O N S

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RESEARCH

FAQ’S

Read • Life assurance policy summary• Group personal pension info• Auto enrolment guide• Employee assistance programme leaflet

WatchThe 3 Rocketeers – The Future of Space Travel and CNN interview (search for Richard Quest interviews Mark Thomas)

Clickwww.reactionengines.co.uk

Where do I eat?We have a large common room in building E5, as well as kitchens (with fridges) in each building area. There is also onsite restaurant, deli bar, Costa Coffee and a shop located in the E3 Building. Where do I park?Open parking is in any of the dedicated car parks on-site or along the main roads in marked bays. We also have dedicated visitor parking next to the main E3 Foyer. Are there any changing rooms / showers?There are dedicated ladies and gents internal changing rooms, with personal lockers. There are common shower facilities around site. Are there any social clubs?We have access to the CSSA (Culham Sports and Social Association) which for an annual membership, gives you access to sports facilities as well as on-site and external events. What should I wear?It is best to ask your line manager this question as it differs between departments but we are generally a no-tie kind of place, unless we have important visitors.

C L A S S I F I C AT I O N S

When applying classifications to internally generated documents and presentations please refer to the policies and guidelines located on Stellar.

C O P Y R I G H T

For guidelines on how and when to use the Copyright symbol please refer to Stellar.

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Internal office design Website Stationery Powerpoint

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Mark ThomasChief Executive Offi cer

T: +44 (0)1865 520200M: +44 (0)7794 214131E: [email protected]: reactionengines.co.uk

Reaction Engines LtdBuilding F5, Culham Science Centre, Abingdon, Oxfordshire, OX14 3DB, UK

Reaction Engines LtdBuilding F5, Culham Science Centre, Abingdon, Oxfordshire, OX14 3DB, United Kingdom

T: +44 (0)1865 520200 F: +44 (0)1865 408314 E: [email protected] W: reactionengines.co.uk

Registered in England No. 2413577 Registered Offi ce: c/o Deloitte LLP, 1 Little New Street, London EC4A 3TR

Please visit the company intranet (Stellar) to access the latest stationery templates, including Powerpoint presentations.

C O M PA N Y T E M P L AT E S

Reaction Engines LtdBuilding F5

Culham Science CentreAbingdon

Oxon, OX14 3DB

www.reactionengines.co.uk

For more information or to request any of the assets in these guidelines please contact

the marketing department on +44 (0)1865 520200