Unlocking Opportunities in Halal Travel 2.0 Fazal Bahardeen
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Unlocking Opportunities in Halal Travel 2.0
Fazal Bahardeen
Halal Travel 2.0 – New opportunities
© 2019, CrescentRating. All rights reserved
Where to look for
Opportunities?
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CrescentRating Customer Experience Map
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Ed
uca
tion
& C
ertific
atio
n
Co
nte
nt C
rea
tion
Key-Touchpoints for Muslim Friendly Services
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Culture
Demo-graphic
Purpose
Budget
GCC South East Asia Western Europe
BusinessLeisure Ramadan
Millennials/Gen Z
Families
Senior citizens
Females
Average budget
Luxury
Low budget
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Muslim Traveler Profiles
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Source: Mastercard-CrescentRating Muslim Millennial Travel Report 2017
Muslim
MillennialTravel
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Muslim
GenZTravel
Source: HalalTrip – Spilling the Tea on GenZ 2019
© 2019, CrescentRating. All rights reserved© 2019, CrescentRating. All rights reservedSource: Mastercard-CrescentRating Muslim Women In Travel Report 2019
Muslim Women Travel
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Ramadan
Travel
Source: Mastercard-CrescentRating Ramadan Travel Report 2016
Leisure (includin
g VFR)75%
Religious10%
Business10%
Other5%
Source: Mastercard-CrescentRating Muslim Business Traveler Insights 2016
© 2019, CrescentRating. All rights reserved
Business
Travel
Hal
al T
rave
l Fro
nti
er
20
18
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Hal
al T
rave
l Fro
nti
er
20
19
Hal
al T
rave
l Fro
nti
er
20
19
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Enabling Destinations & Businesses
EDUCATION &
CERTIFICATION
• Market Intelligence
Research Reports
• CR Academy
• Halal in Travel
• CR Connect
• Advisory & Consultancy
• Destination Research
• Rating & Accreditation
• Plan & Create Content
• Content Distribution
• Communication &
Promotions
CAPABILITY &
CAPACITY
BUILDING
MARKETING &
PROMOTIONS
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UNHCR - CRESCENTRATING
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Halal Travel 2.0 – New opportunities
© 2019, CrescentRating. All rights reserved
Don't let the some of the current narratives make you miss the © 2019, CrescentRating. All rights reserved
© 2019, CrescentRating. All rights reserved
Thank You
@fazalbahardeen
sg.linkedin.com/in/fazalbahardeen
www.crescentrating.com
www.halaltrip.com
Copyright © Crescentrating Pte Ltd | All rights reservedNon Disclosure, Not For Public Circulation
This document is not for public circulation & is intended for the confidential use of the recipient. The information contained in this document is the intellectual property of Crescentrating Pte. Ltd. & has been provided solely for viewing purpose only. No portion of the document may be used in any form or reproduced without prior consent from Crescentrating Pte. Ltd.
22© 2019, CrescentRating. All rights reserved
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