@AngelaLRomero
@AngelaLRomero
Design Thinking
• Design Thinking – Consump(on situa(ons: studying & sports – Goal: Enhance performance
• Concept: if you add Monster to normal people, they will turn into outperformers, like Albert Einstein and Brian Wilson
Prototype: Albert Einstein
Prototype: Brian Wilson Ad
Research
• Results – 4 out of 5 said the Wilson ad was more effec(ve – 5 out 5 thought the co-‐branding strategy was a good fit – 3 out 5 people were unable to make the connec(on of the Einstein and Monster
Final Outdoor Ad
Media
• Billboard • San Francisco • Between Highway 80 and AT&T Park
Ra@onale
• Target market: males between the ages of 18-‐35
• Monster will give you the energy you need to become more athle(c.
• The Giant’s fan market will easily persuaded to purchase Monster.
• Easy to read: leS to right • Humor: unbelievable transforma(on