University Town Center Rezoning

Agenda Item #2

University Town Center Rezoning

GS General

Suburban

Eastgate Neighborhood Plan:

Site Development Area 1 – Lincoln Avenue

Eastgate Neighborhood Plan

• Site Development Area 1 – Lincoln Avenue - “The single-family and rear alley

pattern along Lincoln should continue across the portion of the vacant 7.5-

acre tract that fronts Lincoln Avenue.”

• The remainder…may develop with multifamily and/or non-residential

uses…and…receive vehicular access …through the private drives of University

Town Center as well as Vassar Court and Wellesley Court...”

• Strategy CC3.1 – “…PDD Planned Development District zoning that incorporates

single-family along Lincoln Avenue, multi-family and/or commercial behind

these uses to University Town Center, and the extensions of Wellesley Court and

Vassar Court.”

PDD Concept Plan

Traffic Impact Analysis (TIA)

The TIA studied five area intersections:

• Lincoln Avenue/Ashburn Avenue (blue)

• University Drive/Tarrow Street East (orange)

• Lincoln Avenue/Tarrow Street (orange)

• Lincoln Avenue/Munson Avenue (orange)

• Ashburn Avenue/Francis Drive (orange)

The proposed development would also

have access to Tarrow Street via

Wellesley Court and Vassar Court. (red)

The TIA accounted for a shift in traffic

patterns resulting for the potential

connection to Lincoln Avenue.

All studied intersections operated at an

acceptable level of service in the

existing condition and development

build out scenarios.

Proposed Modifications

• Land Uses: Farmer’s Market A 1:1 slope building height setback to the existing single-family

lots to the east of the property.

• Building Height Setback

• Sings: Area Identification/Subdivision Sign, Freestanding Sign Location, Wayfinding Signs,

Low-Profile Sign.

• Landscaping: Reduction in Streetscaping, Parking screening, Outdoor Sales Area Screening,

Residential Buffer

• Subdivision: A single tier lots, Block Perimeter

Proposed Community Benefits:

• Infill development that will utilize existing utilities and resources and result in much needed

sales tax revenue for the City.

• A unique mixture of single-family, multi-family and commercial uses with an urban feel.

• A walkable development with access to surrounding residents as well as the adjoining University

Town Center.

• The multi-family and hotel structures shall not exceed 60 feet in height.

• Attached signage for the non-residential portion of the property will not face Lincoln Avenue

and will be located away from the Eastgate Neighborhood.

• Night Clubs, Bars and/or Taverns are prohibited within this PDD.

P&Z Recommendation

This Planning & Zoning Commission

recommended for approval

unanimously with the following

modifications:

• Eliminate the vehicular access

from the proposed commercial

uses on the property to Lincoln

Avenue.

• Eliminate the proposed

freestanding commercial signage

along Lincoln Avenue.

Existing Traffic Volumes (September 2017)

Traffic Volumes from Proposed Site

Total Traffic Volumes with Build Out (2019)