University pages overview

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University Pages:

Overview for School Admins

©2013 LinkedIn Corporation. All Rights Reserved. 2


What are University Pages?

Why do they Matter?

Engage with prospective and current students, alumni, and

parents. Build brand and community where all your key

audiences are.

Easily see and reach everyone connected to your school,

with targeted communication tools.

Get deeper insights on what your alumni are up to, with

unique data and tools to see career paths and help students

picture what’s possible.

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What you'll get from this presentation

1 A feel for University Pages: Screenshots of the key features

2 Member views: What LinkedIn members, including alumni and

current and prospective students, will see

3 Administrator views: What you’ll see and be able to do as an

editor of a University Page

4 Targeted Status Updates: The flow for this valuable tool to

post content to a subset of your followers

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For more information, see the University Page FAQs on the LinkedIn Help Center

http://help.linkedin.com/app/answers/detail/a_id/38582/kw/university pages


University Page: Sample homepage


Logo, cover photo, and gallery Easily bring your school’s

brand to life with these key

elements.


Alumni Tool Robust data and insights on

what alumni are up to built

right into your page.


General Information + IPEDS data Make your school stand out

with a unique description.


Conversation wall A place for rich two-way

conversation with all your

audiences.


Notable Alumni module Feature accomplished

graduates of your school.


Featured Group Highlight a LinkedIn Group,

such as for alumni, to which

you want to drive traffic.


Similar Schools Visitors can see similar

schools based on LinkedIn’s

data on career outcomes.


See Also Visitors can quickly navigate

to University Pages of schools

related to your own.


Administrator Edit Actions

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Edit this page


Admin edit view


Viewing and adding additional admins Add additional admins to

whom you are first- or

second-degree connected.


Logo, photo, and gallery Add photos and to bring your

page—and campus—to life.


Basic Information section


Detailed Information section


Notable Alumni – change/view

Add to or edit the pre-

populated list of Notable

Alumni.


Featured Group


University Page: Admin Targeted

Status Updates

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Admin Kiosk for posting targeted status updates


Targeting overview Target your content posts to a

subset of followers based on

things like their location,

industry, and more.


Location


Saving target list Access saved targets for later

use.


Sharing the post with the selected target just created


Want to learn more?

Higher Education Resource Center:

http://university.linkedin.com

FAQs for Schools on Help Center:

http://help.linkedin.com/app/answers/detail/a_id/38582/kw/university%20pages

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http://university.linkedin.com




University pages overview

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