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University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson School of Management, Department of Healthcare Management
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University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Dec 16, 2015

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Page 1: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

University of Minnesota

Medical Technology Evaluation and Market

Research Course: MILI/PUBH 6589

Spring Semester, 2012Stephen T. Parente, Ph.D.

Carlson School of Management, Department of Healthcare Management

Page 2: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Have COURAGE

Page 3: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

WSJ Article requires courage

Page 4: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

The COURAGE Study as Case Exercise

• Small Group Exercise• What are the competing technologies involved

in the case?• What regulatory agencies are involved?• What reimbursement policies are involved?• Is comparative effectiveness as private

initiative to bend the cost curve down in jeopardy?

• Going forward, if you were DHHS and you want to invest research $$$, name 2 key objectives of the study?

Page 5: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Estimating the Costs of New Medical Technologies

Page 6: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Why Measure Costs?

• CE Ratio = (Net change in Costs ) / Change in QALYs

• Scenario:– New drug that is prophylactic against

heart disease.– You want health plans to cover this

treatment?– What are they going to want to know?

Page 7: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Opportunity Costs

• Key Cost Concept: Opportunity cost!

• What are opportunity costs?• How do we identify these costs?

– Create a flow-chart outlining the events that occur through the course of an illness.

• The role of ‘time costs’

Page 8: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Flow Chart of Course of Influenza

Influenza Seasons Starts

Person does not get flu shot Person gets flu Shot

Stays well Gets Sick

Mild Case Moderate Case Severe Case

Misses 2 days of workOver the counter medicines

Kids get sick

Misses Week of workVisits Physician-

Over the counter medicinesKids get sick

Misses 2 weeks of workVisits physician & ER visit

Over the counter medicinesKids get sick

Page 9: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Three Steps to Measuring Costs

1. Identify resources used• After flowchart is constructed, for each

cell identify the costs associated with that state.

2. Measure the resources used.• Quantify the identified resources. • Example

3. Place a monetary value on resources used.

Page 10: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Whose Costs are we Measuring?

• Patient—out of pocket costs and inconvenience of treatment.

• Hospitals providing care out of a fixed budget or reimbursement system (e.g. Medicare). Increases in demand from providing service.

• Insurers are concerned about the payments they make to providers and the costs of processing claims. Benefits are generally increases in demand from providing service.

• Social Planner is concerned with all resources.

Page 11: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Direct and Indirect Costs

• Costs are generally divided into two categories: Direct and Indirect

• Direct costs are those that are directly attributable to the intervention.

• Drugs, tests, supplies, healthcare personnel and medical facilities.

• Time costs can go in either the numerator or denominator—probably best to put in the numerator.

• Productivity costs go into the denominator of the CE ratio (e.g. QALY)

Page 12: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Costs to Consider• Physician visits• Hospital visits —

includes hospitalization and physician time (billed

separately)• Medications• Laboratory tests

• Transportation• Long Term Care• Patient Time• Care Giver Time

Page 13: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Costs to ConsiderHealth Costs Patient CostsHospitalization Time in treatment/Care

giver time / Co-pays

Ambulatory Care Transportation to office / Co-pays

Medications OTC or Prescription? Co-pays

Long Term Care Care giver time / insurance

Page 14: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Micro-Costing and Gross-Costing

• Aggregate costs obtained from the medical literature are called gross costs.

• An Example• The process of identifying each

resource used, measuring, valuing and adding up is called micro-costing.

Page 15: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Using Micro and Gross Costs

• Gross costing is much easier and less time consuming than micro-costing (e.g. hospital costs)– Example: Obtaining the cost of a hospitalization

for appendicitis. • 1st step is reduced to looking up the average costs for

appendicitis.

• Micro-costing should be used when the cost-effectiveness analysis is centered on changes in the way resources are delivered. – Example from readings

Page 16: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Hospital and Ambulatory Costs

• Usually the biggest component of the cost of treating a condition.

• Costs are easy to identify, difficult to measure.

• Value of claims data is very high here. • Other sources of information:

– Health care Cost and Utilization Project (HCUP)— AHRQ

– Medical Expenditure Panel Survey (MEPS)– National Ambulatory Medical Care Survey

(NAMCS)

Page 17: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Hospital Costs—Using Cost-to-Charge ratios

• Charges do not reflect resources use. No one pays them.

• Often, they are the only information available.

• Can deflate charges by cost-to-charge ratio to get an approximation.

• Approximate cost = (charge for hospitalization) x (total reimbursements/total charges)

• When is this ‘good enough’?

Page 18: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Transportation Costs

• Importance will vary with condition• Transport costs = cost of a gallon x

number of gallons x hourly wage x number of hours patients spends in transit.

• Example: Breast cancer treatments. Course of treatment patients can travel 89 hours / 370 miles through course of treatment.

Page 19: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Time Costs

• Time costs are those costs associated with the time a patient spends receiving a medical intervention— “Time in treatment costs.”

• Duration of physician contract by disease and physician specialty is available from the NAMCS.

• Average contact time 19.2 minutes.• Valuing time costs —opportunity costs.• Wage is a good proxy.

– Problems with wages.– Earnings by profession:

http://www.bls.gov/ncs/home.htm#data– The mean physician earns $60 / hr.

Page 20: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Side Effects

• Side effects are valued via micro-costing.• One medication / treatment may

generate many side effects—need to identify them all.

• Need to identify frequency at which they occur.

• Side effects are typically measured and valued based on the ambulatory or hospital resources used in treatment.

Page 21: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Medication Costs

• Medications consumed throughout the course of an illness usually can be identified through the medical literature or from clinical practice guidelines.

• Prices of medicines can be obtained from Drug Topics Red Book.

• Red Book lists the average wholesale price for virtually every medication prescribed.

Page 22: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Fixed versus Variable Costs

• Fixed costs—Perhaps 20% of total provider costs are fixed. Includes property, plant, DME.

• These expenses are incurred not mater what.

• Variable costs—costs that vary with the intervention.

• In general, do not include fixed costs in the analysis—only use variable costs.

Page 23: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Future Costs• Identifying future costs can be important.• Perspective matters here (health plan, patient,

society, etc.)• Examples.• Discounting—Need to discount future

expenditures to make comparable to current expenditures.

• Restricting cost analysis to a fixed time period may introduce bias because most expenditures occur near death

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Page 24: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Future Costs (5% discount rate)

Future YearsWithout

InterventionWith

Intervention

1 $1,000 $1,500

2 $2,000 0

3 $4,000 0

Total $6,184.5 $1,425

Page 25: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Learning Curves

• Roughly, doubling cumulative output leads to a 10-30 % reduction in the costs of production.

• Saywell et al. (1989) reports a 50% reduction in the costs of heart transplants at a single hospital over 4 years.

• Adjusting costs measurements to account for learning.

Page 26: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Learning Curves

• A new treatment has been performed 500 times and the current unit cost is $10,000.

• There is ongoing learning.• Doubling output is expected to lead to a

10% reduction in costs ($1,000).• One additional treatment (.2%) will lead to

a $2 reduction in the cost of each future treatment.

• 200 treatments will be performed each year for the next 10 years.

Page 27: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Learning Curves (cont)

• True marginal cost = Current production costs – PDV of the reduction in future production costs.

• In example, 200 x $10,000=$2,000,000 total, naïve production costs.

• The 501st unit reduces this production cost by .2% = $4,000.

• So, true incremental cost is $10,000-$4,000 = $6,000.

• Role of discounting.

Page 28: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Influenza Example

• Bridges, et al. (2000) JAMA• Studying the cost-effectiveness of

influenza vaccines. • Question: What are the costs and

benefits of administering flu shots?

Page 29: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Study Background

• N=1,200 for two years• US manufacturing firm• Direct Costs:

– Flu shot ($24.70)– Drugs– $ spent on MD visits– $ spent on Hospitalizations

• Indirect Costs– Hours lost for Sick days– Hours lost for MD visits

Page 30: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Influenza Outcomes

Page 31: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Costs 1997-1998

Page 32: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Costs 1998-1999

Page 33: University of Minnesota Medical Technology Evaluation and Market Research Course: MILI/PUBH 6589 Spring Semester, 2012 Stephen T. Parente, Ph.D. Carlson.

Summary 1998-1999

Category Unit PriceCost/Person

Treatment

Cost/Person

Placebo

MD Visit 34.39 1.71 2.95

MD co-pay 10.00 .50 .86

Drugs 49.38 2.21 3.32

Drug co-pay 12.40 .55 .83

OTC -- 1.25 1.75

Hospitalizations

7790 0.00 0.00

Lost workdays 235.1 19.40 28.43

Lost work hours for MD

visits29.39 1.11 2.12

Vaccination 24.70 24.70 0.00

Total --- 51.43 40.26