University of Miami Social Media Basketball Team Proposal

Presented by Scott Brand Communications

Tweet video link to

landing page

Video housed on Landing Page

Create T-shirt Design Contest

Offer incentives to

provide UM with

contact info like a

Free T-shirt Giveaway

Leverage Social

Media to build

contact list

Collect emails to stay in

touch with your fan base

E-mail preview and post-game Ezine

E-mail Press Conferences

Stage Pep Rallies in Dining Halls

before Key Games

University of Miami Hoops Coach visits

Dorms to recruit Fans

After a fan follows the Hurricanes on

Twitter thank them and send them a deep

link to your landing page or Web site

Create existing app where fan can

download the status of their favorite

player on their IPhone

Step 1

E-mail Text offer

Step 2

Type in Text Code

and Number

Recipient

receives Text

Step 3

Heat’s Caption’s Contest

“Promo’s can go viral

if you break the mold”

Seton Hall asks its

students questions on FB

Maybe the winning video

or others will go viral like

this one above

Video Contest above

Compelling Content = likes =

Impressions = More fans

#packthebank