University of Maine Rockland: Social Media for personal and business use

Personal and Professional uses of

Social Media

brought to you by:

URock

October 2, 2012

Rockland, Maine

Times have changed

What young people like to do

• Connecting

• Communicating

• Hanging out

• Flirt

• Get popular

• Express yourself

• Test boundaries

What ISN’T NEW….

What IS NEW….

• You have an AUDIENCE

• You are a PUBLISHER

• You are NOT always in

control of what is published

ABOUT you, or where your

content is seen

Where do people

find what they need?

People are relying more heavily on

interactive online media for their

information via….

http://www.youtube.com/watch?v=3SuNx0UrnEo

Questions get answered.Recommendations are made.

Conversations happen.

Are you part of it?How should you use it?

YouTube: 2nd largest search engine

Facebook now has more than

955 million ACTIVE

users

Facebook: Statistics

• More than 50% of active users log in each day

• People spend over 700 billion minutes per month on Facebook

• 2.7 billion posts are “liked” or commented on each day

• 250 million photos are shared each day

• 1 million business page “likes” are happening each day – and that is shared with all of their friends

Source: Facebook

Social media has changed

our consumption of news

our communication

our language

our behavior

our shopping habits…

our lives

Social Media for Personal Use

How social media has changed

our behavior

• Employer: References? #dontneedem

• Acquaintances can become friends,

quickly

• Friends can become enemies, quickly

• Be THOUGHTFUL when you post, what

you post, to whom you post

Facebook• Do I need to use it? More

than likely you already are

• Visibility: Privacy Controls

Facebook provides

EXCELLENT control of who

sees your data – utilize lists

heavily and control

individual status updates,

photo albums and more.

USE THESE!

• News feed and ticker

functionality – posts can

easily go BEYOND your

friends to THEIR friends

• Spotify incorporates your

musical tastes and listens

“Sooo glad my clients today

can’t tell what a good actress I

am, I was hungover hard, and

hated them all"

Twitter

Do I need to use it? Great tool

for microblogging, quick posts,

searching and communicating

with a wider audience

Powerful traffic driver to

content and to mobilize

people quickly and organically

(Haiti, Egypt)

Visibility NOT private:

Your posts can be seen by

people searching on

keywords, topics, #hashtags

People are listening – BEYOND

your friends

Emma Sullivan, 18 of Kansas

"Just made mean comments at

gov brownback and told him he

sucked, in person #heblowsalot"

Foursquare

Do I need to use it? If

you enjoy showing

businesses that you

frequent them, and if

you’re just a wee bit

competitive, it is a fun

tool to use. Great for

deals or visiting new

areas

Visibility NOT private:

Your posts can be seen

by people searching or

AT the venue

LinkedIn

Do I need to use it? If

you would benefit from

sharing your

background,

establishing your

expertise, getting

references and finding

a job, yes. Be

THOUGHTFUL about

your language

Visibility: Not private

You can be searched on

BEYOND your network

Google+ (G+)

• Do I need to use it? If you

enjoy Facebook for the social

aspect, or Twitter for the

opportunity to see the news

and content you should be

reading, you’ll enjoy G+

• Visibility: Privacy Controls

Utilize circles to control who

sees what content, can add

public. Neat feature: When

you share someone elses’

post, it cautions you if theirs

had a limited audience

Newer one to watch: Pinterest

Newer one to watch: Instagram

Newer one to watch: Quora

• Quora aggregates

questions and answers to

topics and allows users to

collaborate on them by

editing questions and

suggesting edits to other

users' answers

• Do I need to use it? If you

want to find quick

answers to questions on a

VAST variety of topics, test

it out, you’ll like it!

Using Social Media to find a job

Using Social Media to find a job

• Network

• Build a professional identity

• Promote yourself

• Be creative

• Use your privacy settings!

• References >> recommendations

Using Social Media to find a job

• LinkedIn = #musthave

• Twitter – Tweetmyjobs.com, use and

search by hashtags

• YouTube: video resume or not?

• Facebook: build connections

• Pinterest and other networks?

Social Media’s Impact

on News

Media usage is changing

Consumer Needs

• Time is a precious commodity, they want to

find information quickly

• They consume media from multiple sources in

multiple formats, no longer does print dominate

consumption

• They are increasingly motivated to want to

contribute to content and see other consumer’s

points of view

• Print brands remain powerful and trusted

online and in print

Citizen Journalism

Consumption of News is Changing

• People spend more time consuming news,

seek quick information online

• They are less likely to focus on single sources, or be as

concerned about sources any longer

• Although they spend more time, it is in several sittings vs.

leisurely browsing

• Google increases in influence

• Print circulation down internationally

• Readers seek multimedia coverage

Google IS the new newsstand

Then and Now

Industrial Age

Info was:

Scarce

Expensive

Institutionally

oriented

Designed for

consumption

Information Age

Info is:

Abundant

Cheap

Personally

oriented

Designed for

participation

The “New” Information Ecology

• Blurring line between “news” and

“information”

• Information is “free”

• Information is “at my fingertips”

• Information is available when I want it

• Information is available from multiple

sources

The “New” Information Ecology

Volume of

information

grows

70% of adults say

they are

overwhelmed by the

amount of news and

information available

today

The Link Economy

Social Media’s Impact

on Business

The way people shop is changing

• The Internet is the number one tool (by far) when

looking for a job, house or car

• eBay and Amazon.com have changed the way

people shop

• When people are looking for information quickly, they “google it”

• Yellow Pages books decrease in influence significantly

• Traditional media viewed as branding tool

New marketing tactics

Google Juice

Search & Reputation Management

The Web & Mobile have gone LOCAL

• 1 out of every 5 searches has local intent

• 1 out of every 3 mobile searches

has local intent and mobile is up 40% from last year

- For Bing, 53% of mobile searches have local intent

- On average, 50% of users interested in local mobile

coupons

Source: Gregg Stuart 15miles

Search Engine Optimization

• SEO = search engine optimization

• Search engines are the primary way

people find Web sites (and they primarily

rely on first page of results)

• Nearly 70% of people that research

online pre-purchase use search*

*Harris Interactive

The key is Reputation Management…

And you need it now more than EVER!

Some final thoughts

Audience is in control.

Brands will be here,

whether they like it or not

Remember:

You are Branding Yourself

Being a node in a social network

• You are a friend, not an institution

• Your strengths are being an expert, a filter, a

recommender (linker), and a facilitator

• Your audience is bigger than the available

evidence provides – lurkers and future

arrivals are part of the mix

• Your information can have an organic life

beyond your presentation of it

• You can build communities with your

material

Being a node in a social network

• You can participate in the Web 2.0 world

• There is a move towards mobility, constant

connectivity, perpetual contact

• You can ask for feedback

• You can act on/respond to that feedback

• You can create opportunities for interaction

with and customization of material

• You can facilitate information sharing

Shannon Kinney, Dream Local

[email protected]: @shannonkin

Facebook: facebook.com/shannonkinney, facebook.com/dreamlocal

Foursquare: Shannonkin

LinkedIn: www.linkedin.com/in/shannonkinney

Google+ www.gplus.to/shannonkinney

Thank you! You survived!

Questions?