University Communications: Print, Web, Multimedia
University Communications: Print, Web and Multimedia Overview
Jan 18, 2015
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University Communications:Print, Web, Multimedia
Don Schindler
• 12 years in digital• 10 years as a marketer• donschindler.com• [email protected]• @donschindler
A few years ago
University Communications
University Communicatio
ns
Web
Multimedia
Public Relations
Internal Communicatio
ns
Crisis
Magazine
Accounts
Communications Strategy
• Head of Accounts – Joe Lyphout• What is your objective/goal?• Who is your target audience?• Do you have any market research?• What is your story?• Help define your strategy• Help define your tactics• Help define your measurement• Future adjustment
Communications Tactics
My websit
e
Search Engine
Email Newslett
er
Direct Mail
Posters
Brochures
Videos
Blogs
Print Team
Campus Projects
• Print Director – Tim Legge• Dept/Program Branding• Magazines• Brochures• Annual Reports• Tickets / Programs• Special Events
Central Projects
• Branding• Environments• Annual Report• Brochures• Campus Map• Content Writing
Web Team
Central Projects
• Web Director – Nick Johnson• ND.edu / Emergency• Tour• Research• International• Exec Offices• Mobile• Map• Vanity URLs
Campus Projects
• Conductor• Blogs• SEO Content Writing• Digital Signage• Analytics• Email
Multimedia Team
Photography
Video
Social Media
Training
• Social Media Director – Julie Flory
• Training – Don• Classes - Endeavor
Cost Recovery
Why we charge
$723,000
$990,000
Salaries/Non-Labor Budget = $1.7 mil
CentralCampus
Summary
• Need info on nd.edu?• Need a marketing plan?• Need print materials?• Need a website?• Need photography?• Need video?• Need social media training?• Email or call Brittany Bauer or myself and
we’ll help you out.
Website you may not know about
• Branding – http://onmessage.nd.edu• Conductor – http://conductor.nd.edu• Blogs – http://blogs.nd.edu• Photography – http://photos.nd.edu• Photo/Video scheduling – http://multimedia.nd.edu• Mobile – http://mobile.nd.edu• Tour – http://tour.nd.edu• Map – http://map.nd.edu• Calendar – http://calendar.nd.edu • Notre Dame Linkedin Campus Communicators Group
– Search in Google or go to http://onmessage.nd.edu
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