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UNIVERSITI TEKNOLOGI MARA
MALAYSIAN ANIMATED TV SERIES: UPIN& IPIN THROUGH
PIAGET'S
COGNITIVE DEVELOPMENT
NOR ' ANIRA BINTI HARIS
Thesis submitted in fulfillment of the requirements for the
degree of
Master of Arts
Faculty of Film, Theatre and Animation
April 2016
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CONFIRMATION BY PANEL OF EXAMINERS
I certify that a Panel of Examiners has met on 3 r November 2015
to conduct the final examination of Nor'Anira Binti Haris on his
Master of Arts thesis entitled "Malaysian Animated TV Series: Upin
& Ipin Through Piaget's Cognitive Development" in accordance
with Universiti Teknologi MARA Act 1976 (Akta 173). The Panel of
Examniners recommends that the student be awarded the relevant
degree. The panel of Examiners was as follows:
Solehah Ishak, PhD Professor Faculty of Film, Theatre and
Animation Universiti Teknologi MARA (Chairman)
Norman Yusoff, PhD Head of Postgraduate Studies Faculty of Film,
Theatre and Animation Universiti Teknologi MARA (Internal
Examiner)
Muhammad Zaffwan Idris, PhD Faculty of Art, Computing and
Creative Industry Sultan Idris Education University (External
Examiner)
SITIHALIJJAH SHARIFF, PhD Associate Professor Dean Institute of
Graduates Studies Universiti Teknologi MARA Date: 15th April,
2016
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AUTHOR'S DECLARATION
I declare that the work in this thesis was carried out in
accordance with the regulation
of Universiti Teknologi MARA. It is original and is the result
of my own work, unless
otherwise indicated or acknowledged as reference work. This
thesis has not been
submitted to any other academic institution or non-academic
institution for any degree
or qualification.
I, hereby, acknowledge that have been supplied with the Academic
Rules and
Regulations for Post Graduate, Universiti Teknologi MARA,
regulating the conduct
of my study and research.
Name of Student Nor ' Anira Binti Haris
Student LD. No. 2011399035
Programme : Master of Artistic and Creative Technology
Faculty Film, Theatre and Animation
Thesis Title Malaysian Animated TV Series:
Upin & Ipin Through Piaget's Cognitive
Development
Signature of Student
Date April 2016
[^JIA^^UJ
III
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ABSTRACT
Malaysia's animated TV series, Upin & Ipin is one of the
biggest names when it comes to the animation industry. Upin &
Ipin's ability to attract a large number of local and international
fans has inspired an investigation into the internal workings of
the elements that contribute to its success. This research aims to
identify the content development of the Upin & Ipin series in
association with notions of child psychology. By framing Piaget's
Theory of Cognitive Development, this research explores the
development of a child's psychology in efforts to formulate
animation content best suited for a young viewership. The research
identifies with young children below the age of twelve with regards
to their preference and interests through observation and
questionnaire survey. Furthermore, this research paper debates
Livingstone (2000) who disagrees with Davies's (1989) view that
television is an important medium for children. Although they use
different media in their everyday life, television remains the most
popular medium and occupies a significant proportion of children's
time. And up until 2003, Kaiser Family Foundation has revealed the
how's and why's of children watching television. Finally, this
research paper has discussed the content and type of stories that
psychologically impact and appeal to children.
IV
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TABLE OF CONTENTS
Page
CONFIRMATION BY PANEL OF EXAMINERS ii
AUTHOR'S DECLARATION iii
ABSTRACT iv
ACKNOWLEDGEMENT v
TABLE OF CONTENTS vi
LIST OF TABLES ix
LIST OF FIGURES x
LIST OF ABBREVIATION xii
CHAPTER ONE: INTRODUCTION
1.1 Introduction 1
1.2 Background of the Study 4
1.3 Problem Statement 8
1.4 Objectives of the Research 9
1.5 Hypothesis 10
1.6 Scope and Limitation of the Study 10
1.7 Significance of Study 11
1.8 Conclusion 13
CHAPTER TWO: LITERATURE REVIEW
2.1 Introduction 15
2.2 Background of Study 15
2.2.1 Introduction to Child Cognitive Development 15
2.2.2 JeanPiaget: Theory of Cognitive Development 20
2.2.3 The Background: Upin & Ipin Animated Series 28
2.3 Children's Film 32
2.4 Conclusion 43
vi
ABSTRACTTABLE OF CONTENTSCHAPTER ONE: INTRODUCTION1.1
INTRODUCTION1.2 BACKGROUND OF THE STUDY1.3 PROBLEM STATEMENT1.4
OBJECTIVES OF THE RESEARCH1.5 HYPOTHESIS1.6 SCOPE AND LIMITATION OF
THE STUDY1.7 SIGNIFICANCE OF STUDY1.8 CONCLUSION
CHAPTER TWO: LITERATURE REVIEW2.1 INTRODUCTION2.2 BACKGROUND OF
THE STUDY2.2.1 Introduction to Child Cognitive Development2.2.2
Jean Piaget: Theory of Cognitive Development2.2.3 The Background:
Upin & Ipin Animated Series
2.3 CHILDREN'S FILM2.4 CONCLUSION
CHAPTER THREE: RESEARCH METHODOLOGY3.1 INTRODUCTION3.2 RESEARCH
DESIGN3.3 TYPES OF DATA3.3.1 Observation Survey3.3.2 Questionnaire
Survey3.3.3 Variables3.3.4 Population and Sample
3.4 STRUCTURE OF RESEARCH3.4.1 Ethics in Research
3.5 MEASUREMENT IN RESEARCH3.6 CONCLUSION
CHAPTER FOUR: DATA COLLECTION & DATA ANALYSIS4.1
INTRODUCTION4.2 DATA COLLECTION4.2.1 Observation4.2.2 Questionnaire
Survey
4.3 DATA ANALYSIS4.3.1 Pre-Operational Stage4.3.2 Concrete
Operational Stage
4. 4 THE STORY OF UPIN & IPIN4.5 CONTENT IN UPIN &
IPIN4.6 DATA INTERPRETATION4.6.1 Storyline4.6.2 Dialogue4.6.3
Combination of Genre and Moral Values
4.7 CONCLUSION
CHAPTER FIVE: CONCLUSION5.1 INTRODUCTION5.2 PIAGET'S THEORY OF
COGNITIVE DEVELOPMENT AND UPIN & IPIN5.3 RECOMMENDATIONS FOR
FUTURE RESEARCH5.4 CONCLUSION
REFERENCESAPPENDICESAUTHOR'S PROFILE