IOSUD UTBv- SDI- Finalizare teze -Anexa 6 – Model rezumat 1 MINISTERUL EDUCAŢIEI NAȚIONALE UNIVERSITATEA TRANSILVANIA DIN BRAŞOV BRAŞOV, EROILOR NR. 29, 500036, TEL. 0040-268-413000, FAX 0040-268-410525 Universitatea Transilvania din Brașov Școala Doctorală Interdisciplinară Facultatea: Inginerie Tehnologică şi Management Industrial Ec. Ana-Maria I. GERMAN Contribuţii privind integrarea unor elemente de management strategic şi marketing în dezvoltarea întreprinderilor din România Contributions to the integration of strategic management and marketing elements in the development of Romanian enterprises REZUMAT / ABSTRACT Conducător ştiinţific Prof.dr.ing.dr.ec. Mircea BOŞCOIANU BRAȘOV, 2017
57
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IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
1
MINISTERUL EDUCAŢIEI NAȚIONALE
UNIVERSITATEA TRANSILVANIA DIN BRAŞOV BRAŞOV EROILOR NR 29 500036 TEL 0040-268-413000 FAX 0040-268-410525
Universitatea Transilvania din Brașov
Școala Doctorală Interdisciplinară
Facultatea Inginerie Tehnologică şi Management Industrial
Ec Ana-Maria I GERMAN
Contribuţii privind integrarea unor elemente de
management strategic şi marketing icircn
dezvoltarea icircntreprinderilor din Romacircnia
Contributions to the integration of strategic
management and marketing elements in the
development of Romanian enterprises
REZUMAT ABSTRACT
Conducător ştiinţific
Profdringdrec Mircea BOŞCOIANU
BRAȘOV 2017
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
2
MINISTERUL EDUCAŢIEI NAȚIONALE
UNIVERSITATEA TRANSILVANIA DIN BRAŞOV BRAŞOV EROILOR NR 29 500036 TEL 0040-268-413000 FAX 0040-268-410525
D-lui (D-nei)
COMPONENŢA
Comisiei de doctorat
Numită prin ordinul Rectorului Universităţii Transilvania din Braşov
Nr din
PREŞEDINTE Profdring Gheorghe OANCEA
Decan - Facultatea Inginerie Tehnologică și Management
Industrial
Universitatea rdquoTransilvaniardquo din Braşov
CONDUCĂTOR ŞTIINŢIFIC Profdringdrec Mircea BOŞCOIANU
Universitatea rdquoTransilvaniardquo din Braşov
REFERENŢI Profdring Ion ABRUDAN
Universitatea Tehnică din Cluj-Napoca
Confdrec Daniela BELU
Academia Forţelor Aeriene rdquoHenri Coandărdquo din Braşov
Confdringec Flavius SAcircRBU
Universitatea rdquoTransilvaniardquo din Braşov
Data susţinerii publice a tezei de doctorat 19102017
Eventualele aprecieri sau observaţii asupra conţinutului lucrării vă rugăm să
le transmiteţi icircn timp util pe adresa german_ana_mariayahoocom
Totodată vă invităm să luaţi parte la şedinţa publică de susţinere a tezei de
doctorat
Vă mulţumim
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
3
CUPRINS
Pag Teză Pag Rezumat
LISTĂ ABREVIERI6 -
LISTĂ FIGURI7 -
LISTĂ TABELE12 -
INTRODUCEREOBIECTIVE13 11
CAPITOL 1 MANAGEMENT STRATEGIC COMPETITIVITATE ŞI PERFORMANŢĂ15 12
11 Competitivitatea şi avantajul competitiv icircntr-un mediu dinamic şi incerthelliphelliphelliphelliphellip15 12
111 Conceptul de competitivitate şi avantaj competitivhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip15 -
112 Avantaj competititiv versus Avantaj competitiv sustenabilhelliphelliphelliphelliphelliphelliphelliphelliphellip16 -
121 Aspecte generale ale MBV-uluihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip19 -
122 Modele de analiză a perspectivei market-based viewhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip20 -
172 Indicatori de performanţăhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip32 -
18 Instrumente de măsurare şi evaluare a performanţei şi a managementului strategichellip33 14
181 Costurile de tranzacţie - Transaction Costs Economics (TCE)helliphelliphelliphelliphelliphelliphelliphellip33 -
221 Introducere icircn teoria opţiunilor realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 -
222 Teoria opţiunilor reale icircn contextul managementului strategichelliphelliphelliphelliphelliphellip49 -
223 Tipuri de opţiuni realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51 -
224 Opţiuni financiare versus opţiuni realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
235 Evaluarea opţiunilor Riscul şi incertitudineahelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
236 Software de analiză a opţiunilor reale ndash Real Options Super Lattice Software (SLS)
Funcţionalitate şi modelehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip56 -
23 Teoria jocurilorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 18
231 Introducere icircn teoria jocurilorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 -
25 Procesul de Analiză icircn Reţea (Analytic Network Process ANP)helliphelliphelliphelliphelliphelliphellip71 18
251 Reţeaua versus Ierarhizareahelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip72 -
26 Teoria extensiei icircn procesul decizionalhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 21
261 Incursiuni icircn teoria extensieihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 -
32 Capabilităţi de marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip84 25
41 Rolul şi importanţa IMM-urilorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip97 27
42 Situaţia şi perspectivele economice ale sectorului industrialhelliphelliphelliphelliphelliphelliphelliphellip98 27
43 Previziunea numărului de IMM-urihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip99 -
CAPITOL 5 CERCETARI PRIVIND ATITUDINILE OPINIILE ŞI COMPORTAMENTELE
MANAGERILOR DIN ROMAcircNIA CU PRIVIRE LA MANAGEMENTUL IMM-URILOR DIN
SECTORUL INDUSTRIAL ŞI TEHNOLOGIC114 30
51 Scopul cercetăriihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 114 -
CAPITOL 6 SOLUŢII ŞI STRATEGII BENEFICE IcircNTR-UN MEDIU COMPETITIVIV148 34
61 Parteneriatul de tip Joint Ventureshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip148 34
621 Opţiuni reale de contractarecreşterehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Opţiuni reale de extinderehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Opţiuni reale de abandonhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
624 Opţiuni simple combinate icircn două fazehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
6
625 Portofoliul de opţiuni reale compuse (contractate extindere abandon)hellip185 -
63 Modele bazate pe opţiunile realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Planuri modele de afaceri şi prototiparehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Studiu de caz realhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Soluţii strategice bazate pe elemente de marketing204 42
Anexa 4 ndash Articole de specialitate publicate270 -
Anexa 5 ndash Scurt rezumat al tezei de doctorat272 51
Anexa 6 ndash Curriculum Vitae (Limba romacircnă)273 52
Anexa 7 ndash Curriculum Vitae (Limba engleză)276 55
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
7
Contents
Thesis Page Summary Page
ABBREVIATIONS LIST6 -
FIGURES LIST7 -
TABLES LIST12 -
INTRODUCTION OBJECTIVES13 11
CHAPTER 1 STRATEGIC MANAGEMENTCOMPETITIVITY AND PERFORMANCE15 12
11 Competitivity and competitive advantage in a dynamic and uncertain environment15 12
111 The concepts of competitivity and competitive advantage15 -
112 Competitive advantage versus sustainable competitive advantagehelliphelliphelliphelliphelliphellip16 -
113 Sources for competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip17 -
12 The Market-Based View perspective (MBV)19 12
121 General aspects of MBVhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip19 -
122 Models of MBV perspective analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip20 -
13 The Resource-Based View perspective (RBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 13
131 The definition of RVB concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 -
133 Building the resource basehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip24 -
14 The Knowledge-Based View perspective (KBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 13
141 General approacheshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 -
151 Defining the concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip27 -
152 Building DC and DC typologyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
153 The importance of DC in gaining competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
8
185 Data Envelopment Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip37 -
19 Improving performances and industrial processeshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 15
191 The muda concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 -
192 Methods and tools for eliminating losses and improving processes ndash Lean
22 Real Option Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 16
221 Introduction in real options theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 -
222 Real options analysis in strategic management context helliphelliphelliphelliphelliphelliphelliphelliphelliphellip49 -
223 Types of real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51 -
224 Financial options versus real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
235 Options evaluation Risc and uncertaintyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
236 Real Options Super Lattice Software (SLS) Functionality and modelshelliphelliphelliphellip56 -
23 Game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 18
231 Introduction in game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 -
232 Game ruleshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip62 -
25 Analytic Network Process (ANP)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip71 18
251 Network versus Hierarchyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip72 -
26 Extension theory in decision-making processhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 21
261 Incursions in extension theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 -
45 The growth and growth potential of SMEs‟ sectorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 28
451 SMEs‟ current objectiveshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 -
51 Research aimhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
52 Research hypothesis114 -
521 General hypothesishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
62 Real options ndash an essential instrument in the process of strategical decisionhelliphellip150 35
621 Contractiongrowth real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Expansion real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Abandon real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
10
624 Two phases combined simple optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
625 Real options portfolio (contracted expansion abandon)helliphelliphelliphelliphelliphelliphelliphellip185 -
63 Real options based modelshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Plans business cases and prototypinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Real case studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Strategic solutions based on marketing elements204 42
651 Strategic directions204 -
652 Applying real options in marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip209 -
CHAPTER 7 FINAL CONCLUSIONS CONTRIBUTIONS DISSEMINATION OF RESULTS
FUTURE RESEARCH DIRECTIONShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
71 Final conclusionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
74 Future research directionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 -
75 Dissemination of resultshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 46
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
121 Aspecte generale ale MBV-uluihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip19 -
122 Modele de analiză a perspectivei market-based viewhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip20 -
172 Indicatori de performanţăhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip32 -
18 Instrumente de măsurare şi evaluare a performanţei şi a managementului strategichellip33 14
181 Costurile de tranzacţie - Transaction Costs Economics (TCE)helliphelliphelliphelliphelliphelliphelliphellip33 -
221 Introducere icircn teoria opţiunilor realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 -
222 Teoria opţiunilor reale icircn contextul managementului strategichelliphelliphelliphelliphelliphellip49 -
223 Tipuri de opţiuni realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51 -
224 Opţiuni financiare versus opţiuni realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
235 Evaluarea opţiunilor Riscul şi incertitudineahelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
236 Software de analiză a opţiunilor reale ndash Real Options Super Lattice Software (SLS)
Funcţionalitate şi modelehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip56 -
23 Teoria jocurilorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 18
231 Introducere icircn teoria jocurilorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 -
25 Procesul de Analiză icircn Reţea (Analytic Network Process ANP)helliphelliphelliphelliphelliphelliphellip71 18
251 Reţeaua versus Ierarhizareahelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip72 -
26 Teoria extensiei icircn procesul decizionalhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 21
261 Incursiuni icircn teoria extensieihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 -
32 Capabilităţi de marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip84 25
41 Rolul şi importanţa IMM-urilorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip97 27
42 Situaţia şi perspectivele economice ale sectorului industrialhelliphelliphelliphelliphelliphelliphelliphellip98 27
43 Previziunea numărului de IMM-urihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip99 -
CAPITOL 5 CERCETARI PRIVIND ATITUDINILE OPINIILE ŞI COMPORTAMENTELE
MANAGERILOR DIN ROMAcircNIA CU PRIVIRE LA MANAGEMENTUL IMM-URILOR DIN
SECTORUL INDUSTRIAL ŞI TEHNOLOGIC114 30
51 Scopul cercetăriihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 114 -
CAPITOL 6 SOLUŢII ŞI STRATEGII BENEFICE IcircNTR-UN MEDIU COMPETITIVIV148 34
61 Parteneriatul de tip Joint Ventureshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip148 34
621 Opţiuni reale de contractarecreşterehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Opţiuni reale de extinderehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Opţiuni reale de abandonhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
624 Opţiuni simple combinate icircn două fazehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
6
625 Portofoliul de opţiuni reale compuse (contractate extindere abandon)hellip185 -
63 Modele bazate pe opţiunile realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Planuri modele de afaceri şi prototiparehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Studiu de caz realhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Soluţii strategice bazate pe elemente de marketing204 42
Anexa 4 ndash Articole de specialitate publicate270 -
Anexa 5 ndash Scurt rezumat al tezei de doctorat272 51
Anexa 6 ndash Curriculum Vitae (Limba romacircnă)273 52
Anexa 7 ndash Curriculum Vitae (Limba engleză)276 55
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
7
Contents
Thesis Page Summary Page
ABBREVIATIONS LIST6 -
FIGURES LIST7 -
TABLES LIST12 -
INTRODUCTION OBJECTIVES13 11
CHAPTER 1 STRATEGIC MANAGEMENTCOMPETITIVITY AND PERFORMANCE15 12
11 Competitivity and competitive advantage in a dynamic and uncertain environment15 12
111 The concepts of competitivity and competitive advantage15 -
112 Competitive advantage versus sustainable competitive advantagehelliphelliphelliphelliphelliphellip16 -
113 Sources for competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip17 -
12 The Market-Based View perspective (MBV)19 12
121 General aspects of MBVhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip19 -
122 Models of MBV perspective analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip20 -
13 The Resource-Based View perspective (RBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 13
131 The definition of RVB concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 -
133 Building the resource basehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip24 -
14 The Knowledge-Based View perspective (KBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 13
141 General approacheshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 -
151 Defining the concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip27 -
152 Building DC and DC typologyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
153 The importance of DC in gaining competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
8
185 Data Envelopment Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip37 -
19 Improving performances and industrial processeshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 15
191 The muda concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 -
192 Methods and tools for eliminating losses and improving processes ndash Lean
22 Real Option Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 16
221 Introduction in real options theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 -
222 Real options analysis in strategic management context helliphelliphelliphelliphelliphelliphelliphelliphelliphellip49 -
223 Types of real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51 -
224 Financial options versus real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
235 Options evaluation Risc and uncertaintyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
236 Real Options Super Lattice Software (SLS) Functionality and modelshelliphelliphelliphellip56 -
23 Game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 18
231 Introduction in game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 -
232 Game ruleshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip62 -
25 Analytic Network Process (ANP)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip71 18
251 Network versus Hierarchyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip72 -
26 Extension theory in decision-making processhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 21
261 Incursions in extension theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 -
45 The growth and growth potential of SMEs‟ sectorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 28
451 SMEs‟ current objectiveshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 -
51 Research aimhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
52 Research hypothesis114 -
521 General hypothesishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
62 Real options ndash an essential instrument in the process of strategical decisionhelliphellip150 35
621 Contractiongrowth real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Expansion real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Abandon real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
10
624 Two phases combined simple optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
625 Real options portfolio (contracted expansion abandon)helliphelliphelliphelliphelliphelliphelliphellip185 -
63 Real options based modelshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Plans business cases and prototypinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Real case studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Strategic solutions based on marketing elements204 42
651 Strategic directions204 -
652 Applying real options in marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip209 -
CHAPTER 7 FINAL CONCLUSIONS CONTRIBUTIONS DISSEMINATION OF RESULTS
FUTURE RESEARCH DIRECTIONShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
71 Final conclusionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
74 Future research directionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 -
75 Dissemination of resultshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 46
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
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Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
121 Aspecte generale ale MBV-uluihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip19 -
122 Modele de analiză a perspectivei market-based viewhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip20 -
172 Indicatori de performanţăhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip32 -
18 Instrumente de măsurare şi evaluare a performanţei şi a managementului strategichellip33 14
181 Costurile de tranzacţie - Transaction Costs Economics (TCE)helliphelliphelliphelliphelliphelliphelliphellip33 -
221 Introducere icircn teoria opţiunilor realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 -
222 Teoria opţiunilor reale icircn contextul managementului strategichelliphelliphelliphelliphelliphellip49 -
223 Tipuri de opţiuni realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51 -
224 Opţiuni financiare versus opţiuni realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
235 Evaluarea opţiunilor Riscul şi incertitudineahelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
236 Software de analiză a opţiunilor reale ndash Real Options Super Lattice Software (SLS)
Funcţionalitate şi modelehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip56 -
23 Teoria jocurilorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 18
231 Introducere icircn teoria jocurilorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 -
25 Procesul de Analiză icircn Reţea (Analytic Network Process ANP)helliphelliphelliphelliphelliphelliphellip71 18
251 Reţeaua versus Ierarhizareahelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip72 -
26 Teoria extensiei icircn procesul decizionalhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 21
261 Incursiuni icircn teoria extensieihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 -
32 Capabilităţi de marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip84 25
41 Rolul şi importanţa IMM-urilorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip97 27
42 Situaţia şi perspectivele economice ale sectorului industrialhelliphelliphelliphelliphelliphelliphelliphellip98 27
43 Previziunea numărului de IMM-urihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip99 -
CAPITOL 5 CERCETARI PRIVIND ATITUDINILE OPINIILE ŞI COMPORTAMENTELE
MANAGERILOR DIN ROMAcircNIA CU PRIVIRE LA MANAGEMENTUL IMM-URILOR DIN
SECTORUL INDUSTRIAL ŞI TEHNOLOGIC114 30
51 Scopul cercetăriihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 114 -
CAPITOL 6 SOLUŢII ŞI STRATEGII BENEFICE IcircNTR-UN MEDIU COMPETITIVIV148 34
61 Parteneriatul de tip Joint Ventureshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip148 34
621 Opţiuni reale de contractarecreşterehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Opţiuni reale de extinderehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Opţiuni reale de abandonhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
624 Opţiuni simple combinate icircn două fazehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
6
625 Portofoliul de opţiuni reale compuse (contractate extindere abandon)hellip185 -
63 Modele bazate pe opţiunile realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Planuri modele de afaceri şi prototiparehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Studiu de caz realhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Soluţii strategice bazate pe elemente de marketing204 42
Anexa 4 ndash Articole de specialitate publicate270 -
Anexa 5 ndash Scurt rezumat al tezei de doctorat272 51
Anexa 6 ndash Curriculum Vitae (Limba romacircnă)273 52
Anexa 7 ndash Curriculum Vitae (Limba engleză)276 55
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
7
Contents
Thesis Page Summary Page
ABBREVIATIONS LIST6 -
FIGURES LIST7 -
TABLES LIST12 -
INTRODUCTION OBJECTIVES13 11
CHAPTER 1 STRATEGIC MANAGEMENTCOMPETITIVITY AND PERFORMANCE15 12
11 Competitivity and competitive advantage in a dynamic and uncertain environment15 12
111 The concepts of competitivity and competitive advantage15 -
112 Competitive advantage versus sustainable competitive advantagehelliphelliphelliphelliphelliphellip16 -
113 Sources for competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip17 -
12 The Market-Based View perspective (MBV)19 12
121 General aspects of MBVhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip19 -
122 Models of MBV perspective analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip20 -
13 The Resource-Based View perspective (RBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 13
131 The definition of RVB concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 -
133 Building the resource basehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip24 -
14 The Knowledge-Based View perspective (KBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 13
141 General approacheshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 -
151 Defining the concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip27 -
152 Building DC and DC typologyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
153 The importance of DC in gaining competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
8
185 Data Envelopment Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip37 -
19 Improving performances and industrial processeshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 15
191 The muda concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 -
192 Methods and tools for eliminating losses and improving processes ndash Lean
22 Real Option Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 16
221 Introduction in real options theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 -
222 Real options analysis in strategic management context helliphelliphelliphelliphelliphelliphelliphelliphelliphellip49 -
223 Types of real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51 -
224 Financial options versus real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
235 Options evaluation Risc and uncertaintyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
236 Real Options Super Lattice Software (SLS) Functionality and modelshelliphelliphelliphellip56 -
23 Game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 18
231 Introduction in game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 -
232 Game ruleshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip62 -
25 Analytic Network Process (ANP)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip71 18
251 Network versus Hierarchyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip72 -
26 Extension theory in decision-making processhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 21
261 Incursions in extension theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 -
45 The growth and growth potential of SMEs‟ sectorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 28
451 SMEs‟ current objectiveshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 -
51 Research aimhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
52 Research hypothesis114 -
521 General hypothesishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
62 Real options ndash an essential instrument in the process of strategical decisionhelliphellip150 35
621 Contractiongrowth real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Expansion real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Abandon real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
10
624 Two phases combined simple optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
625 Real options portfolio (contracted expansion abandon)helliphelliphelliphelliphelliphelliphelliphellip185 -
63 Real options based modelshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Plans business cases and prototypinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Real case studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Strategic solutions based on marketing elements204 42
651 Strategic directions204 -
652 Applying real options in marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip209 -
CHAPTER 7 FINAL CONCLUSIONS CONTRIBUTIONS DISSEMINATION OF RESULTS
FUTURE RESEARCH DIRECTIONShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
71 Final conclusionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
74 Future research directionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 -
75 Dissemination of resultshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 46
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
221 Introducere icircn teoria opţiunilor realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 -
222 Teoria opţiunilor reale icircn contextul managementului strategichelliphelliphelliphelliphelliphellip49 -
223 Tipuri de opţiuni realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51 -
224 Opţiuni financiare versus opţiuni realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
235 Evaluarea opţiunilor Riscul şi incertitudineahelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
236 Software de analiză a opţiunilor reale ndash Real Options Super Lattice Software (SLS)
Funcţionalitate şi modelehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip56 -
23 Teoria jocurilorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 18
231 Introducere icircn teoria jocurilorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 -
25 Procesul de Analiză icircn Reţea (Analytic Network Process ANP)helliphelliphelliphelliphelliphelliphellip71 18
251 Reţeaua versus Ierarhizareahelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip72 -
26 Teoria extensiei icircn procesul decizionalhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 21
261 Incursiuni icircn teoria extensieihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 -
32 Capabilităţi de marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip84 25
41 Rolul şi importanţa IMM-urilorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip97 27
42 Situaţia şi perspectivele economice ale sectorului industrialhelliphelliphelliphelliphelliphelliphelliphellip98 27
43 Previziunea numărului de IMM-urihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip99 -
CAPITOL 5 CERCETARI PRIVIND ATITUDINILE OPINIILE ŞI COMPORTAMENTELE
MANAGERILOR DIN ROMAcircNIA CU PRIVIRE LA MANAGEMENTUL IMM-URILOR DIN
SECTORUL INDUSTRIAL ŞI TEHNOLOGIC114 30
51 Scopul cercetăriihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 114 -
CAPITOL 6 SOLUŢII ŞI STRATEGII BENEFICE IcircNTR-UN MEDIU COMPETITIVIV148 34
61 Parteneriatul de tip Joint Ventureshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip148 34
621 Opţiuni reale de contractarecreşterehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Opţiuni reale de extinderehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Opţiuni reale de abandonhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
624 Opţiuni simple combinate icircn două fazehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
6
625 Portofoliul de opţiuni reale compuse (contractate extindere abandon)hellip185 -
63 Modele bazate pe opţiunile realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Planuri modele de afaceri şi prototiparehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Studiu de caz realhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Soluţii strategice bazate pe elemente de marketing204 42
Anexa 4 ndash Articole de specialitate publicate270 -
Anexa 5 ndash Scurt rezumat al tezei de doctorat272 51
Anexa 6 ndash Curriculum Vitae (Limba romacircnă)273 52
Anexa 7 ndash Curriculum Vitae (Limba engleză)276 55
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
7
Contents
Thesis Page Summary Page
ABBREVIATIONS LIST6 -
FIGURES LIST7 -
TABLES LIST12 -
INTRODUCTION OBJECTIVES13 11
CHAPTER 1 STRATEGIC MANAGEMENTCOMPETITIVITY AND PERFORMANCE15 12
11 Competitivity and competitive advantage in a dynamic and uncertain environment15 12
111 The concepts of competitivity and competitive advantage15 -
112 Competitive advantage versus sustainable competitive advantagehelliphelliphelliphelliphelliphellip16 -
113 Sources for competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip17 -
12 The Market-Based View perspective (MBV)19 12
121 General aspects of MBVhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip19 -
122 Models of MBV perspective analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip20 -
13 The Resource-Based View perspective (RBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 13
131 The definition of RVB concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 -
133 Building the resource basehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip24 -
14 The Knowledge-Based View perspective (KBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 13
141 General approacheshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 -
151 Defining the concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip27 -
152 Building DC and DC typologyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
153 The importance of DC in gaining competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
8
185 Data Envelopment Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip37 -
19 Improving performances and industrial processeshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 15
191 The muda concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 -
192 Methods and tools for eliminating losses and improving processes ndash Lean
22 Real Option Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 16
221 Introduction in real options theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 -
222 Real options analysis in strategic management context helliphelliphelliphelliphelliphelliphelliphelliphelliphellip49 -
223 Types of real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51 -
224 Financial options versus real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
235 Options evaluation Risc and uncertaintyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
236 Real Options Super Lattice Software (SLS) Functionality and modelshelliphelliphelliphellip56 -
23 Game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 18
231 Introduction in game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 -
232 Game ruleshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip62 -
25 Analytic Network Process (ANP)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip71 18
251 Network versus Hierarchyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip72 -
26 Extension theory in decision-making processhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 21
261 Incursions in extension theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 -
45 The growth and growth potential of SMEs‟ sectorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 28
451 SMEs‟ current objectiveshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 -
51 Research aimhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
52 Research hypothesis114 -
521 General hypothesishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
62 Real options ndash an essential instrument in the process of strategical decisionhelliphellip150 35
621 Contractiongrowth real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Expansion real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Abandon real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
10
624 Two phases combined simple optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
625 Real options portfolio (contracted expansion abandon)helliphelliphelliphelliphelliphelliphelliphellip185 -
63 Real options based modelshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Plans business cases and prototypinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Real case studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Strategic solutions based on marketing elements204 42
651 Strategic directions204 -
652 Applying real options in marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip209 -
CHAPTER 7 FINAL CONCLUSIONS CONTRIBUTIONS DISSEMINATION OF RESULTS
FUTURE RESEARCH DIRECTIONShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
71 Final conclusionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
74 Future research directionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 -
75 Dissemination of resultshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 46
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
41 Rolul şi importanţa IMM-urilorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip97 27
42 Situaţia şi perspectivele economice ale sectorului industrialhelliphelliphelliphelliphelliphelliphelliphellip98 27
43 Previziunea numărului de IMM-urihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip99 -
CAPITOL 5 CERCETARI PRIVIND ATITUDINILE OPINIILE ŞI COMPORTAMENTELE
MANAGERILOR DIN ROMAcircNIA CU PRIVIRE LA MANAGEMENTUL IMM-URILOR DIN
SECTORUL INDUSTRIAL ŞI TEHNOLOGIC114 30
51 Scopul cercetăriihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 114 -
CAPITOL 6 SOLUŢII ŞI STRATEGII BENEFICE IcircNTR-UN MEDIU COMPETITIVIV148 34
61 Parteneriatul de tip Joint Ventureshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip148 34
621 Opţiuni reale de contractarecreşterehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Opţiuni reale de extinderehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Opţiuni reale de abandonhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
624 Opţiuni simple combinate icircn două fazehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
6
625 Portofoliul de opţiuni reale compuse (contractate extindere abandon)hellip185 -
63 Modele bazate pe opţiunile realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Planuri modele de afaceri şi prototiparehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Studiu de caz realhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Soluţii strategice bazate pe elemente de marketing204 42
Anexa 4 ndash Articole de specialitate publicate270 -
Anexa 5 ndash Scurt rezumat al tezei de doctorat272 51
Anexa 6 ndash Curriculum Vitae (Limba romacircnă)273 52
Anexa 7 ndash Curriculum Vitae (Limba engleză)276 55
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
7
Contents
Thesis Page Summary Page
ABBREVIATIONS LIST6 -
FIGURES LIST7 -
TABLES LIST12 -
INTRODUCTION OBJECTIVES13 11
CHAPTER 1 STRATEGIC MANAGEMENTCOMPETITIVITY AND PERFORMANCE15 12
11 Competitivity and competitive advantage in a dynamic and uncertain environment15 12
111 The concepts of competitivity and competitive advantage15 -
112 Competitive advantage versus sustainable competitive advantagehelliphelliphelliphelliphelliphellip16 -
113 Sources for competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip17 -
12 The Market-Based View perspective (MBV)19 12
121 General aspects of MBVhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip19 -
122 Models of MBV perspective analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip20 -
13 The Resource-Based View perspective (RBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 13
131 The definition of RVB concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 -
133 Building the resource basehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip24 -
14 The Knowledge-Based View perspective (KBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 13
141 General approacheshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 -
151 Defining the concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip27 -
152 Building DC and DC typologyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
153 The importance of DC in gaining competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
8
185 Data Envelopment Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip37 -
19 Improving performances and industrial processeshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 15
191 The muda concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 -
192 Methods and tools for eliminating losses and improving processes ndash Lean
22 Real Option Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 16
221 Introduction in real options theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 -
222 Real options analysis in strategic management context helliphelliphelliphelliphelliphelliphelliphelliphelliphellip49 -
223 Types of real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51 -
224 Financial options versus real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
235 Options evaluation Risc and uncertaintyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
236 Real Options Super Lattice Software (SLS) Functionality and modelshelliphelliphelliphellip56 -
23 Game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 18
231 Introduction in game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 -
232 Game ruleshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip62 -
25 Analytic Network Process (ANP)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip71 18
251 Network versus Hierarchyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip72 -
26 Extension theory in decision-making processhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 21
261 Incursions in extension theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 -
45 The growth and growth potential of SMEs‟ sectorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 28
451 SMEs‟ current objectiveshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 -
51 Research aimhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
52 Research hypothesis114 -
521 General hypothesishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
62 Real options ndash an essential instrument in the process of strategical decisionhelliphellip150 35
621 Contractiongrowth real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Expansion real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Abandon real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
10
624 Two phases combined simple optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
625 Real options portfolio (contracted expansion abandon)helliphelliphelliphelliphelliphelliphelliphellip185 -
63 Real options based modelshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Plans business cases and prototypinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Real case studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Strategic solutions based on marketing elements204 42
651 Strategic directions204 -
652 Applying real options in marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip209 -
CHAPTER 7 FINAL CONCLUSIONS CONTRIBUTIONS DISSEMINATION OF RESULTS
FUTURE RESEARCH DIRECTIONShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
71 Final conclusionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
74 Future research directionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 -
75 Dissemination of resultshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 46
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
to make decisions capacity for analysis and synthesis leveraging for completing tasks
Digital competence
Driving licence - B category
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
6
625 Portofoliul de opţiuni reale compuse (contractate extindere abandon)hellip185 -
63 Modele bazate pe opţiunile realehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Planuri modele de afaceri şi prototiparehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Studiu de caz realhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Soluţii strategice bazate pe elemente de marketing204 42
Anexa 4 ndash Articole de specialitate publicate270 -
Anexa 5 ndash Scurt rezumat al tezei de doctorat272 51
Anexa 6 ndash Curriculum Vitae (Limba romacircnă)273 52
Anexa 7 ndash Curriculum Vitae (Limba engleză)276 55
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
7
Contents
Thesis Page Summary Page
ABBREVIATIONS LIST6 -
FIGURES LIST7 -
TABLES LIST12 -
INTRODUCTION OBJECTIVES13 11
CHAPTER 1 STRATEGIC MANAGEMENTCOMPETITIVITY AND PERFORMANCE15 12
11 Competitivity and competitive advantage in a dynamic and uncertain environment15 12
111 The concepts of competitivity and competitive advantage15 -
112 Competitive advantage versus sustainable competitive advantagehelliphelliphelliphelliphelliphellip16 -
113 Sources for competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip17 -
12 The Market-Based View perspective (MBV)19 12
121 General aspects of MBVhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip19 -
122 Models of MBV perspective analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip20 -
13 The Resource-Based View perspective (RBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 13
131 The definition of RVB concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 -
133 Building the resource basehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip24 -
14 The Knowledge-Based View perspective (KBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 13
141 General approacheshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 -
151 Defining the concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip27 -
152 Building DC and DC typologyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
153 The importance of DC in gaining competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
8
185 Data Envelopment Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip37 -
19 Improving performances and industrial processeshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 15
191 The muda concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 -
192 Methods and tools for eliminating losses and improving processes ndash Lean
22 Real Option Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 16
221 Introduction in real options theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 -
222 Real options analysis in strategic management context helliphelliphelliphelliphelliphelliphelliphelliphelliphellip49 -
223 Types of real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51 -
224 Financial options versus real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
235 Options evaluation Risc and uncertaintyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
236 Real Options Super Lattice Software (SLS) Functionality and modelshelliphelliphelliphellip56 -
23 Game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 18
231 Introduction in game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 -
232 Game ruleshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip62 -
25 Analytic Network Process (ANP)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip71 18
251 Network versus Hierarchyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip72 -
26 Extension theory in decision-making processhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 21
261 Incursions in extension theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 -
45 The growth and growth potential of SMEs‟ sectorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 28
451 SMEs‟ current objectiveshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 -
51 Research aimhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
52 Research hypothesis114 -
521 General hypothesishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
62 Real options ndash an essential instrument in the process of strategical decisionhelliphellip150 35
621 Contractiongrowth real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Expansion real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Abandon real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
10
624 Two phases combined simple optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
625 Real options portfolio (contracted expansion abandon)helliphelliphelliphelliphelliphelliphelliphellip185 -
63 Real options based modelshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Plans business cases and prototypinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Real case studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Strategic solutions based on marketing elements204 42
651 Strategic directions204 -
652 Applying real options in marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip209 -
CHAPTER 7 FINAL CONCLUSIONS CONTRIBUTIONS DISSEMINATION OF RESULTS
FUTURE RESEARCH DIRECTIONShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
71 Final conclusionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
74 Future research directionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 -
75 Dissemination of resultshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 46
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
to make decisions capacity for analysis and synthesis leveraging for completing tasks
Digital competence
Driving licence - B category
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
7
Contents
Thesis Page Summary Page
ABBREVIATIONS LIST6 -
FIGURES LIST7 -
TABLES LIST12 -
INTRODUCTION OBJECTIVES13 11
CHAPTER 1 STRATEGIC MANAGEMENTCOMPETITIVITY AND PERFORMANCE15 12
11 Competitivity and competitive advantage in a dynamic and uncertain environment15 12
111 The concepts of competitivity and competitive advantage15 -
112 Competitive advantage versus sustainable competitive advantagehelliphelliphelliphelliphelliphellip16 -
113 Sources for competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip17 -
12 The Market-Based View perspective (MBV)19 12
121 General aspects of MBVhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip19 -
122 Models of MBV perspective analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip20 -
13 The Resource-Based View perspective (RBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 13
131 The definition of RVB concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21 -
133 Building the resource basehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip24 -
14 The Knowledge-Based View perspective (KBV)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 13
141 General approacheshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip25 -
151 Defining the concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip27 -
152 Building DC and DC typologyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
153 The importance of DC in gaining competitive advantagehelliphelliphelliphelliphelliphelliphelliphelliphelliphellip28 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
8
185 Data Envelopment Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip37 -
19 Improving performances and industrial processeshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 15
191 The muda concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 -
192 Methods and tools for eliminating losses and improving processes ndash Lean
22 Real Option Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 16
221 Introduction in real options theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 -
222 Real options analysis in strategic management context helliphelliphelliphelliphelliphelliphelliphelliphelliphellip49 -
223 Types of real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51 -
224 Financial options versus real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
235 Options evaluation Risc and uncertaintyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
236 Real Options Super Lattice Software (SLS) Functionality and modelshelliphelliphelliphellip56 -
23 Game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 18
231 Introduction in game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 -
232 Game ruleshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip62 -
25 Analytic Network Process (ANP)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip71 18
251 Network versus Hierarchyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip72 -
26 Extension theory in decision-making processhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 21
261 Incursions in extension theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 -
45 The growth and growth potential of SMEs‟ sectorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 28
451 SMEs‟ current objectiveshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 -
51 Research aimhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
52 Research hypothesis114 -
521 General hypothesishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
62 Real options ndash an essential instrument in the process of strategical decisionhelliphellip150 35
621 Contractiongrowth real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Expansion real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Abandon real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
10
624 Two phases combined simple optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
625 Real options portfolio (contracted expansion abandon)helliphelliphelliphelliphelliphelliphelliphellip185 -
63 Real options based modelshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Plans business cases and prototypinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Real case studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Strategic solutions based on marketing elements204 42
651 Strategic directions204 -
652 Applying real options in marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip209 -
CHAPTER 7 FINAL CONCLUSIONS CONTRIBUTIONS DISSEMINATION OF RESULTS
FUTURE RESEARCH DIRECTIONShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
71 Final conclusionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
74 Future research directionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 -
75 Dissemination of resultshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 46
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
to make decisions capacity for analysis and synthesis leveraging for completing tasks
Digital competence
Driving licence - B category
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
8
185 Data Envelopment Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip37 -
19 Improving performances and industrial processeshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 15
191 The muda concepthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip40 -
192 Methods and tools for eliminating losses and improving processes ndash Lean
22 Real Option Analysishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 16
221 Introduction in real options theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip48 -
222 Real options analysis in strategic management context helliphelliphelliphelliphelliphelliphelliphelliphelliphellip49 -
223 Types of real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51 -
224 Financial options versus real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
235 Options evaluation Risc and uncertaintyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip53 -
236 Real Options Super Lattice Software (SLS) Functionality and modelshelliphelliphelliphellip56 -
23 Game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 18
231 Introduction in game theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip61 -
232 Game ruleshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip62 -
25 Analytic Network Process (ANP)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip71 18
251 Network versus Hierarchyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip72 -
26 Extension theory in decision-making processhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 21
261 Incursions in extension theoryhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip74 -
45 The growth and growth potential of SMEs‟ sectorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 28
451 SMEs‟ current objectiveshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 -
51 Research aimhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
52 Research hypothesis114 -
521 General hypothesishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
62 Real options ndash an essential instrument in the process of strategical decisionhelliphellip150 35
621 Contractiongrowth real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Expansion real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Abandon real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
10
624 Two phases combined simple optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
625 Real options portfolio (contracted expansion abandon)helliphelliphelliphelliphelliphelliphelliphellip185 -
63 Real options based modelshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Plans business cases and prototypinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Real case studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Strategic solutions based on marketing elements204 42
651 Strategic directions204 -
652 Applying real options in marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip209 -
CHAPTER 7 FINAL CONCLUSIONS CONTRIBUTIONS DISSEMINATION OF RESULTS
FUTURE RESEARCH DIRECTIONShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
71 Final conclusionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
74 Future research directionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 -
75 Dissemination of resultshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 46
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
45 The growth and growth potential of SMEs‟ sectorhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 28
451 SMEs‟ current objectiveshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip103 -
51 Research aimhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
52 Research hypothesis114 -
521 General hypothesishelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip114 -
62 Real options ndash an essential instrument in the process of strategical decisionhelliphellip150 35
621 Contractiongrowth real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip150 -
622 Expansion real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip161 35
623 Abandon real optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip172 -
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
10
624 Two phases combined simple optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
625 Real options portfolio (contracted expansion abandon)helliphelliphelliphelliphelliphelliphelliphellip185 -
63 Real options based modelshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Plans business cases and prototypinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Real case studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Strategic solutions based on marketing elements204 42
651 Strategic directions204 -
652 Applying real options in marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip209 -
CHAPTER 7 FINAL CONCLUSIONS CONTRIBUTIONS DISSEMINATION OF RESULTS
FUTURE RESEARCH DIRECTIONShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
71 Final conclusionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
74 Future research directionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 -
75 Dissemination of resultshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 46
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
to make decisions capacity for analysis and synthesis leveraging for completing tasks
Digital competence
Driving licence - B category
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
10
624 Two phases combined simple optionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip181 -
625 Real options portfolio (contracted expansion abandon)helliphelliphelliphelliphelliphelliphelliphellip185 -
63 Real options based modelshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip190 39
64 Plans business cases and prototypinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip195 41
641 Real case studyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip196 -
65 Strategic solutions based on marketing elements204 42
651 Strategic directions204 -
652 Applying real options in marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip209 -
CHAPTER 7 FINAL CONCLUSIONS CONTRIBUTIONS DISSEMINATION OF RESULTS
FUTURE RESEARCH DIRECTIONShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
71 Final conclusionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip214 43
74 Future research directionshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 -
75 Dissemination of resultshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip222 46
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
5 German Ana-Maria (2015) Using digital tools to obtain performance and competitive
advantage in industry sector Creativity and Inventics Journal 7 021 p1-5
6 German Ana-Maria (2015) Multi-criteria analysis of investments in a dynamic business
environment Creativity and Inventics Journal 7 022 p1-5
BIBLIOGRAFIE SELECTIVĂ
Alawneh A Abuali A Almarabeh T (2009) The Role of Knowledge Management in
Enhancing the Competitiveness of Small and Medium-Sized Enterprises (SMEs)
Paper presented at Communications of the IBIMA 10 98-109 Journal of
Management 21 755-775
Alexander C Chen X (2012) Real Option Reasoning to Real Option Valuation ICMA Centre
Discussion Papers in Finance DP2012-04 1-41
Ambrosini V Bowman C (2009) What are dynamic capabilities and are they a useful
construct in strategic management International Journal of Management
Reviews 11(1) 29-49
Antunes R Gonzalez V (2015) A Production Model for Construction A Theoretical
Framework Buildings 5 (1) 209ndash228
Artto K Aku V Heikki K (2015) Organizing for solutions How project-
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
to make decisions capacity for analysis and synthesis leveraging for completing tasks
Digital competence
Driving licence - B category
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
48
based firms integrate project and service businesses Industrial Marketing
Management 70-83
Barney J Wright M Ketchen Jr D J (2001) The resource-based view of the firm ten
years after 1991 Journal of Management 27 625-641
Besterfeild D H Besterfeild C Besterfeild G H Besterfeild M Urdhwareshe H
Urdhwareshe R (2011) Total Quality Management (Revised Edition) Pearson
Education India
Blundel R (2015) Beyond strategy a critical review of Penrose‟s bdquosingle argument‟ and its
implications for economic development European Journal of the History of
Economic Thought 22(1) 97ndash122
Brush CG Greene PG Hart MM (2001) From initial idea to unique advantage the
entrepreneurial challenge of constructing a resource base Academy of Management
Executive 15(1) 64-78
Danneels E (2002) The dynamics of product innovation and firm competences Strategic
Management Journal 23 1095-1121
Del Giudice M (2017) Understanding Family-Owned Business Groups Emerging Markets
Institutional Problems and Entrepreneurial Models Springer International Publishing
105-135
Durand R Gomez PY Monin P (2001) Real options strategies European Entrepreneurial
Learning EM Lyon
Eisend M Evanschitzky H Calantone R (2016) The Relative Advantage of Marketing over
Technological Capabilities in Influencing New Product Performance The Moderating
Role of Country Institutions Journal of International Marketing 24(1) 41ndash56
Fangqin Xu Haifeng Lu Nan Ding Jingao Liu (2015) Game Theory Analysis of Container
Port Alliance Journal of Coastal Research Special Issue 73 - Recent Developments of
Port and Ocean Engineering 635 ndash 640
Hakkak M Ghods M (2015) Development of a Sustainable Competitive Advantage Model
based on Balanced Scorecard International Journal of Asian Social Science 5(5) 298-
308
Hitt M Ireland D Hoskisson R (2014) Strategic Management Concepts Competitiveness
and Globalization 11th Edition South-Western College Pub
Kieffer T (2005) Feeling Bad Antecedents and Consequences of Negative Emotions in
Ongoing Change Journal of Organizational Behavior 26 875-897
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
to make decisions capacity for analysis and synthesis leveraging for completing tasks
Digital competence
Driving licence - B category
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
49
Madhav S Baala Srinivas K Bharath G Indhuja R Kowser Chandini M (2015)
Survey on Strategic Games and Decision Making World Academy of Science
Engineering and Technology International Journal of Computer Electrical Automation
Control and Information Engineering 9(3) 708-711
Meirovich G (2010) The Impact of Cultural Similarities and Differences on Performance in
Strategic Partnerships An Integrative Perspective Journal of Management and
Organization 16(1) 127-139
Nicolescu O (coordonator) (2011) Minidictionar de management vol IV - Intreprenoriatul
şi managementul IMM-urilor Editura Pro Universitaria
Nickerson J James Yen C Mahoney JT (2012) Exploring the problem-finding and
problem- solving approach for designing organizations The Academy of
Management 26(1) 52-72
Pantano E (2017) Innovation-Driven Marketing Icircn Rossi P (eds) Marketing at the Confluence
between Entertainment and Analytics Developments in Marketing Science
Proceedings of the Academy of Marketing Science Springer Cham 369-379
Pimenta DP Ferreira de Cruz A Porto RB (2015) Economic and Financial Impact of
Corporate Sustainability on Sustainable Competitive Advantage Revista Brasileira de
Estrategia 8(1) 9-25
Obradovića V Kostića S Mitrovića Z (2016) Rethinking project management ndash Did we
miss marketing management 29th World Congress International Project Management
Association (IPMA) 2015 IPMA WC 2015 28-30 September ndash 1 October 2015
Westin Playa Bonita Panama Procedia - Social and Behavioral Sciences 226 ( 2016 )
390 ndash 397
Radomska J (2015) Strategic flexibility of enterprises Journal of Economics Business and
Management 3(1) 19- 23
Rogers J (2002) Strategy Value and Risk ndash The Real Options Approach Palgrave
Mcmillian 44-50
Supeno H Sudharma M Aisjah S Laksmana A (2015) The effects of intellectual
capital strategic flexibility and corporate culture on company performance A
study on small and micro-scaled enterprises (SMEs) in Gerbangkertosusila Region
East Java International Business and Management 11(1) 1-12
Saaty TL Vargas L (2013) Decision Making with the Analytic Network Process Springer
US 1-40
Stoianovici GV (2011) Eliminarea pierderilor utilizacircnd tehnicile de fabricaţie Lean A IX-a
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
to make decisions capacity for analysis and synthesis leveraging for completing tasks
Digital competence
Driving licence - B category
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
50
Conferinţă Naţională multidisciplinară ndash cu participare internaţională bdquoProfesorul
Dorin Pavel ndash fondatorul hidroenergeticii romacircneşti Sebeş pp 597-604
Teece DJ (2010) Business Models Business Strategy and Innovation Long Range
Planning 43(2-3) 172-194
Tong T Reuer J (2007) Real options in strategic management Advances in Strategic
Management 24 3ndash28
Vaida-Muntean C Voineagu V Munteanu G (2014) Incertitidine şi sensibilitate icircn datele
statistice Revista Romacircnă de Statistică - Supliment nr 12 21-28
Wiechoczek L (2016) Marketing Innovations and Modernisation of Value for Customer in the
Market of High Technology Products Handel Wewnętrzny 4(363) 338-349
Zizah CS Rosmah M I Khairul A Ridzuan M (2017) Intelligence Creation and Born-
Global Patterns of Small Engineering Firms in Emerging Markets icircn Marinova S
Larimo J Nummela N Value Creation in International Business Volume 2 An SME
Perspective Inbunden
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
to make decisions capacity for analysis and synthesis leveraging for completing tasks
Digital competence
Driving licence - B category
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
51
SCURT REZUMAT AL TEZEI DE DOCTORAT
Deciziile strategice cu privire la diverse investiţii dezvoltarea icircntreprinderilor crearea de
noi proiecte sunt luate icircntr-un context icircn care factorii decidenţi trebuie să aibă icircn vedere reacţia
consumatorilor competitorilor şi propria capacitate a organizaţiei Schimbările frecvente rapide
şi incerte care se produc icircn mediul de afaceri creează dezechilibre la nivelul organizaţiilor
Problema principală cu care se confruntă organizaţiile este adaptabilitatea la schimbare şi
identificarea unor soluţii rapide care să rezolve fiecare nouă cerinţă oferită de mediul volatil şi
dinamic Din această cauză lucrarea de faţă oferă o serie de direcţii benefice factorilor
decizionali icircn problemele cu care se confruntă datorită schimbărilor bruşte apărute Prezenta
lucrare de doctorat s-a concentrat pe creşterea performanţelor icircntreprinderilor din Romacircnia prin
dezvoltarea unor soluţii bazate pe resurse capabilităţi opţiuni reale şi elemente de marketing
esenţiale icircn mediul industrial şi de afaceri curent caracterizat prin grad de competitivitate
ridicată volatilitate agilitate şi grad ridicat de incertitudine Lucrarea oferă soluţii direcţii şi
modele moderne care vizează un proces de icircmbunătăţire continuă a icircntreprinderilor
Strategic decisions on various investments business development the creation of new
projects are taken in a context where decision makers have to consider the reaction of
consumers competitors and their own capacity Frequent fast and uncertain changes occurring
in the business environment create imbalances in organizations The main problem faced by
organizations is the adaptability to change and the identification of quick solutions to solve each
new requirement offered by the volatile and dynamic environment For this reason the present
thesis offers a number of beneficial directions to the decision makers in the problems they face
due to sudden changes This doctoral thesis is focused on increasing the performance of
Romanian enterprises by developing solutions based on resources capabilities real options and
marketing elements in the current industrial and business environment characterized by high
competitiveness volatility agility and high degree of uncertainty The thesis provides solutions
modern models and directions aimed at a process of continuous improvement of enterprises
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
to make decisions capacity for analysis and synthesis leveraging for completing tasks
Digital competence
Driving licence - B category
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
52
Curriculum Vitae (Limba romacircnă)
INFORMAŢII PERSONALE ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Data naşterii 07051990
EXPERIENŢĂ
2016- prezent
2016- prezent
2014-2016
2013-2014
2011
2011
Evaluator Proiecte
Stabilus Romania Braşov Str Harmanului Street No 49
- Dezvoltare strategiei - Analiza situaţiei financiare - Selectarea şi implementarea KPI-urilor - Consultanţă icircn management - Evaluarea proiectelor specifice companiei Cadru didactic Transilvania University Brasov Eroilor Blv no 29 - Activitate didactică ndash discipline predate Planuri de afaceri şi managementul proiectelor Ingineria şi managementul afacerilor Management şi marketing Informatică aplicată icircn studiul motricităţii umane Tehnologia informaţiei şi a comunicaţiilor Marketing şi Management Freelancer - Proiecte de cercetare ştiinţifică - Proiecte pentru agenţi economiciBucureşti Human Resource Assisstant Manager Trenkwalder Brasov Str N Titulescu no 4 - Recrutare contactarea candidaţilor pentru prezentarea ofertelor planificarea interviurilor participarea la interviuri cu candidaţii completarea bazei de date icircntocmirea şi gestionarea dosarelor de personal Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Activităţi conectate cu recrutarea selecţia integrarea forţei de muncă aplicare politicilor de personal ale firmei anticiparea forţei de muncă evidenţa documentelor specifice departamentului
Media Consultant SCTIPOTEX SA- Brasov Str Traian Grozavescu no 7 - Administrarea şi dezvoltarea portofoliului de clienti prezentarea promovarea şi vacircnzarea produselor icircn conformitate cu standardele şi politica firmei urmărirea realizării planului de vacircnzări stabilirea şi participarea la icircntalnirile cu clienţii urmărirea icircncasării sumelor datorate de clienţi icircntocmirea unor documente
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
to make decisions capacity for analysis and synthesis leveraging for completing tasks
Digital competence
Driving licence - B category
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
53
EDUCAŢIE
2016 Certificat icircn Managementul Proiectelor
2016 Certificat icircn Formarea Resursei Umane
2013 Certificat icircn Antreprenoriat
VOLUNTARIAT
2016 Trainer icircn Centre de Plasament
2016 Special Olympics ndash Proiect destinat copiilor cu Sindromul Down
PREMII
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Absolvenţi icircn faţa Companiilor (AFCO) ndash Miele Tehnica Company
ŞCOLI DE VARĂ
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
MANAGEMENTUL EVENIMENTELOR
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
ABILITĂŢI
2014-
prezent
2012-2014
2009-2012
Doctorand
Universitatea Transilvania Brasov Romania
- Discipline Statistică icircn cercetare Valorificarea rezultatelor cercetării Creativitate şi inventică Utilizarea eficientă a energiei Managementul şi resursele icircn proiectele de cercetare Elemente de management Decizia strategică Managementul performanţelor
Master Gestiunea şi Dezvoltarea Resursei Umane Universitatea Transilvania Brasov Romania
- Discipline Asigurarea resursei umane (staffing) Schimbarea şi dezvoltarea organizaţiei Team-building Dezvoltarea resursei umane Tehnici de motivare Project management Evaluarea şi gestiunea performanţei icircn muncă Sisteme de salarizare şi administrare a recompenselor şi beneficiilor Administrarea personalului Dezvoltarea creativităţii şi utilizarea tehnicilor creative
Licenţă Administrarea afacerilor Universitatea Transilvania Brasov Romania - Discipline Economia serviciilor Economia turismului Economia icircntreprinderii Economia comerţului Management general Management icircn comerţ turism servicii Managementul resurselor umane Microeconomie Macroeconomie Marketing Contabilitate Finanţe Statistică Analiză economică-financiară Comportamentul consumatorului Protecţia consumatorului Cercetări de marketing Tehnici de vacircnzări Dreptul afacerilor Sisteme de distribuţie şi logistică
Limba maternă Romacircnă
Limbi străine IcircNŢELEGERE VORBIRE SCRIERE
Ascultare Citire Participare la conversaţie Discurs oral Exprimare
Engleză Bine Bine Bine Bine Bine
Spaniolă Bine Bine Bine Bine Bine
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
to make decisions capacity for analysis and synthesis leveraging for completing tasks
Digital competence
Driving licence - B category
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
54
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
Franceză
Bine Suficient Suficient Suficient Suficient
Maghiară Bine Suficient Suficient Suficient Suficient
Germană Icircn curs de icircnvăţare
Abilităţi
sociale
- integrare rapidă icircn colectiv nou spirit de echipă putere de convingere abilităţi de comunicare şi negociere spirit de
lider abilităţi de a rezolva conflicte
Abilităţi
manageriale - iniţiativă responsabilitate aptitudini manageriale şi antreprenoriale aptitudini de autoconducere
capacitate de a lua decizii capacitate de analiză şi sinteză bună mobilizare pentru finalizarea sarcinilor
Competenţe digitale
Permis conducere - Categoria B
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
to make decisions capacity for analysis and synthesis leveraging for completing tasks
Digital competence
Driving licence - B category
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
55
Curriculum Vitae (Limba engleză)
PERSONAL INFORMATION ANA-MARIA GERMAN
Brasov Romania
0740390856
german_ana_mariayahoocom
Sex F | Date of birth 07051990
WORK EXPERIENCE
2016- present
2016- present
2014-2016
2013-2014
2011
2011
Project Evaluator
Stabilus Romania Brasov Harmanului Street No 49
- Support the department manager in building the development strategy - Analyse department financial and controlling data - budget expenses p amp l - Select and implement KPI ( goals targets) - Management Consulting - Evaluation of projects providing advice on issues related to the administrative activities and project implementation Professor Transilvania University Brasov Eroilor Blv no 29 - Teaching activities - disciplines Business plans and project management Engineering and project management General management and marketing Applied informatics on physical education Information and communication technology Marketing and Management Freelancer - Research and development projects - Projects for economic organizations The Alternative School for Creative Thinking ndash Bucharest Human Resource Assisstant Manager Trenkwalder Brasov N Titulescu Street no 4 - Workforce Planning and Employment recruitment interview planning participation at interviews selection - Administration of employees Internship in Human Resource Management SNTGN TRANSGAZ SA ndash Medias P-ta CI Motas no1 - Administration of the human resources of the organization staffing practices
Media Consultant SCTIPOTEX SA- Brasov Traian Grozavescu Street no 7 - Find out prospective customers and new target segment prepare and apply strategies according to the productsrsquo caracteristics manage the client portofolio evaluate the cash flow
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills
to make decisions capacity for analysis and synthesis leveraging for completing tasks
Digital competence
Driving licence - B category
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
56
EDUCATION AND TRAINING
2016 Certificate in Project Management
2016 Certificate in Trainings and Human Resource Development
2013 Certificate in Entrepreneurship
VOLUNTEERING
2016 Trainer in Orphanage Centers
2016 Special Olympics ndash Project destinated to the children with Down Sindrom
AWARDS
2014 Transilvania Creative Fest - Braşov Grand Prix Award ndash Branding Brief
2014 Transilvania Creative Fest - Braşov Gold Award
Brasov ndash City of Arts and Industries
2013 Graduats in front of the Companies (AFCO) ndash Miele Tehnica Company
SUMMER SCHOOLS
2014 Leo Burnett Advertising amp Heritage Interpretation Camp - Braşov
EVENT MANAGEMENT
2016 International Scientific Conference ldquoYouth in the perspective of the Olympic
Movementrdquo ndash Brasov Romania
PERSONAL SKILLS
2014-
present
2012-2014
2009-2012
PhD Candidate in Engineering and Management
Transilvania University of Brasov Romania
- Disciplines Statistics Valuation of the research results Creativity and inventions Efficient use of energy Research projectsrsquo resources and management Elements of management Strategic decision Performance management
Masterrsquos Degree Human Resource Management Transilvania University of Brasov Romania
- Disciplines Providing human resource Motivation techniques Human resource development Evaluation and performance of management work Systems of salaries and management of information and benefits Career project
Bachelorrsquos Degree Business Administration Transilvania University of Brasov Romania - Disciplines Economics management marketing finance statistics managerial administration sales techniques economic and financial analysis commerce tourism
Mother tongue(s) Romanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English
Proficient user Proficient user Proficient user Proficient user
Proficient user
Spanish
Proficient user Proficient user Proficient user Proficient user
Proficient user
IOSUD UTBv- SDI- Finalizare teze -Anexa 6 ndash Model rezumat
57
- Microsoft Office Acces Excel Word Power Point Outlook Publisher Project Google Docs and
Google Site SPSS SQL LOTUS NOTES TIS AGSIS SLS
French
Independent user Independent user Basic user Basic user
Basic user
Hungarian
Independent user Independent user Basic user Basic user
Basic user
German Started learning
Communication
skills
- fast integration in the new collective team spirit persuasiveness communication and negotiation skills