Univ of crete_dante-project_torino_131002_v2ar

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This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

Overview of Good Practices &

strategies built from projects findings

Manasakis Constantine PhD, University of Crete

DANTE mid-term conference

Torino, 2 October 2013

This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

• To improve the effectiveness of the regional policies in the

area of innovation, by enhancing the key enabling role that

Information Society can play in the tourism economy in…

– Rural and mountain areas

– Remote areas

– Disadvantaged areas

2

What is the focus of DANTE project?



• Learning through Good Practices plays a fundamental role:

– Project - Component 3.1: Thematic Guidelines

– Project - Component 3.2: Study Visits

– Project - Component 3.3: Implementation Plans

– Project - Component 4: Light Pilot

3

Why collecting good practices?



• Goal: Exchange of experiences and learning dedicated to the

identification and analysis of good practices

• Expected results: Good practices regarding ICT services for

tourism in rural/mountainous areas to be exchanged and

implemented in partners’ Implementation Plans.

4

Goals and expected results of GP

exchange



• 6 workshops, 3 objectives:

– Interface for communication and transfer of good practices

– Share current policy initiatives among stakeholders

– Share existing innovative ICT experiences on tourism

services in mountain and rural areas.

5

34 practices collected in 6 workshops



General Objectives

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WORKSHOPS: Presenting and Communicating Good Practices regarding tourism in mountain and rural areas

Stakeholders Policies and Initiatives

Objectives per Day; Session

Highlights per Day; Session

Corporate Products and

Services

Knowledge transfer approach



Overview of Good Practices

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Motivation

Promote cultural and historical assets of a region Promote and connect regional mountain destinations

Understand needs and requirements of tourist groups Provide personalized information to visitors

Understand the perceived image of a city through visitors’ personal experience Change the image of a city for citizens and tourists

Transform local tourism business economy in an economy based on knowledge

Exploit smartphone technologies; Web 2.0 and social networking technologies

Investigate regional tourism flow data Ability to book a complete trip (transport, accommodation, …)




8

Issues Tackled

Collect, exploit and analyze information related to tourists Combined promotion of tourism services Provide an online promotional representation of an area Provide a unified platform for historic and cultural reserves

Advance the creation of digital content Virtually display cultural heritage

Development of new products and new consumer-producer relationships Integrate tools allowing the launch of tourism related products, for direct exchange between providers and consumers

Promotion of minor alpine skiing stations Use and management of the hiking heritage network

Single portal for the promotion of tourism enterprises Integration of social networking technologies into an existing traditional Web platform




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Objectives

Improve access to information for visitors Spread the local natural and cultural heritage around the world Improve a region’s visibility and raise awareness on a region as a brand on social media Improve competitiveness of cultural tourism via digital technologies

Promote alpine skiing stations through mobile tags Identify innovative elements for mountain destination development Establish factors of mountain destination innovativeness

Spread a new and modern public image of a city-destination Create virtual visits for the promotion of a region through the social media integration

Create an active listening platform, analyzing the experiences of tourists via social networks

Allow tourists to consult the paths and create personal routes Information support of natural activities on-the-move




10

Innovation

Virtual tours & audio-visual content through smartphones Enhance accessibility by employing the latest Web Accessibility Initiative standards Location-based information & content using mobile tags

Wide-scale camera installation for real-time views of tourism-related sites Booking systems integration / Interface unification

Semantic interpretation of data Semantic social platform to share experiences

On-board services during a taxi ride Use of High Dynamic Range (HDR) images and HTML5 Social media marketing

Use of sophisticated geometric-based systems to store hiking-related information Online access to detailed meteorological information by weather stations



3 groups of practices

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Project’s 1st result: GP Guide

Have you read it?

Check:

www.danteproject.eu

12

http://www.danteproject.eu/



What types of GP have been collected?

1. Promotion of local tourism using

traditional technology in an innovative way – Boosting the cultural sector by Cultural Tourism

Development Plans (Podbeskidzie Region, Poland)

– The mobile Tag system for promoting and networking

alpine skiing stations (Province of Turin, Italy)

– Extremadura Vista: Axis Network Cameras to promote

Historic, Natural and Cultural Heritage of Extremadura

(Spain)

13



Focus on live cameras

14




2. Developing innovative methodology & new

software for customers – Listening Platform of the tourist users’ needs (CSI

Piemonte, Piedmont Region)

– Arcipelago Campano project by Lauro Group (Napoli,

Italy) and Forthcrs (University of Crete, Greece)

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Focus on Arcipelago Campano

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3. Improving the capacities of the tourism

operators – Innovation acceleration for new business and service

development by peer learning and idea creation in an

uncertain world (Inknowcom, The Netherlands)

– New product and service development for rural

tourism on farms (Bauernhofferien, Germany)

– Tourisma’TIC Suivez le guide — Tourism’ICT Follow

the guide (Cybermassif, France)

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Focus on Tourisma’TIC

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Component 3.1: Thematic Guidelines

Contains an in depth meta-analysis of the collected GPs, with

respect to their Motivation, Issues Tackled, Objectives, Innovations

and Categorization.

Identify opportunities for new policy initiatives among relevant

stakeholders for the development of their tourism local and

regional policies in remote areas.

Identify opportunities for innovative ICT products and services on

tourism in mountain and rural areas.

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Component 3.2: Study Visits

Workshops will be followed by 5 (grouped) Study Visits (Component

2.3).

Partners having a special interest for specific GP will organize a

Study Visit in the relevant region.

Study Visits aim at:

I. Analyzing in depth some of the GPs (it is foreseen that 5 GPs could

be transferred).

II. Supporting the drafting of the 8 Implementation Plans

(Component 3.3). 20



Component 3.3: Implementation Plans

The 8 partners select the most transferrable and applicable GP for

their regions to be the focus of their Implementation Plans.

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Good Practices

(C3)Thematic Guidelines

(C3) Study Visits

(C3) Implementation Plans



Component 3.3: Implementation Plans MOTIVATION

Enabling local and regional policy actors to better define and

mobilize the potential of ICT into tourism policies dedicated to rural

and mountain areas.

… attained through identifying strategies to: I. Raise the awareness of stakeholders on how ICT tailored measures

can effectively improve the tourism offering/services in rural and mountain areas, where business and SMEs are not always in a position to adapt rapidly.

II. Unlock the ICT potential for EU entrepreneurship in these areas, as the vast majority of tourism businesses are SMEs.

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Component 4: Light Pilot

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Good Practices

(C3) Thematic Guidelines

(C3) Study Visits

(C3) Implementation

Plans

(C4) Light Pilot



Component 4: Light Pilot

The partners will participate in all the Light Pilot (Component 4)

phases and will learn in a real environment which are the concrete

steps that a regional or local bodies have to plan and develop to

implement some of the DANTE Good Practices.

The Light Pilot action in a rural or mountain area aims to:

I. Support the regional and local authorities in the design of their strategies.

II. Ensure the long lasting impact of DANTE Implementation Plans.

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Univ of crete_dante-project_torino_131002_v2ar

Documents

transfer of good practices

analysis of good practices

interreg ivc programme

tourism economy

promotion of tourism

focus of dante project

realtime views of tourism

local tourism business