Unity technologies on BarCamp Vilnius

Unity Technologies

Renaldas ZiomaHandhelds Tech Lead

Unity

• Game Development Tools

Page visits - unique IPs

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Unity Indie goes FREE

3 Years

Obama Elected! ;)

Sales 2005-2008

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Actually there are sales here!

UNITY iPhone Released

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Unity Indie goes FREE

Unity iPhone 1.0

Unity Android

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UNITY iPhone Sales

Unite 2009

Unity 3.0

Unite 2008

Basic vs Advanced

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Basic goes down

Unity iPhone 1.5 Released

Release Often

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Version every 2-3 months

Basic goes down

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Games powered by UNITY

Zombieville USA(TOP #1 game)

1st Unity iPhone powered game

released

TOP Sellers 2009 announced(iTunes)

More than 30 TOP games

Standard Pricing model in GameDev tools

• UnrealEngine, CryTek, idTech

• ~500K$ per game

• ~300K$ license

• ~100K$ per SKU

• ~150K$ source

Unity Pricing

• Indie version - Free

• Unity Pro - $1500

• iOS - $400

• iOS Pro - $1500

... but such pricing is NOT unique

Competition

• Early

Torque GarageGames

ShiVa 3D

• Now

UDK

Competition

• Early

Improve the Product (continuously)

Being first vs being persistent

Working close with customers

• Now

Release Quality (full QA/alpha/beta cycle)

Make your customers earn $$$

• AssetStore

• UNION