www.karnavatiuniversity.com UNITEDWORLD SCHOOL OF BUSINESS BBA (Hons.) Karnavati University, 907/A, Uvarsad, Dist. Gandhinagar - 382422 www.karnavatiuniversity.com For more information 079 6674 0500 [email protected]Email enquiries [email protected]Telephone enquiries +91 90330 01242 Find out more, visit www.karnavatiuniversity.com Like us on facebook.com/ Karnavati.Uni Follow us on instagram.com/ karnavati.uni Watch us on youtube.com/ karnavatiuniversity
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(Bhavnagar University) M.Phil., Bhavnagar University
PROF. PRIYANKA NAIR
MBA (Marketing), ICFAI National College
B.Com (Gujarat University)
Academic Leadership
PROF. JAYANTA SENGUPTA
IIM Calcutta Mentor
DR. VIJESH JAIN
Ph.D., MIB (IIFT, New Delhi),B.E. (BITS, Pilani)CGBP (USA)Director
MR. R. A. SWAMINATHAN
B.Sc. (Engineering), NIT, JamshedpurMBA, IISWBM, Calcutta UniversityPGDHRM, IGNOU Placement Director
Dr. S. Bhattacharya
MBA, Ph.D.
Associate Director (BBA Programme)
Learning Model
TIME SCALE
Jul - 18
First Year (BBA)
Dec - 24 May - 19 July - 1
Second Year (BBA)
Dec - 24 May - 20
Foundation Adv. Foundation Immersion Adv.
Immersion
Third Year (BBA)
Connection Summer
Break Adv.
Connection
Sem 2 Sem 3 Sem 5 Sem 6Sem 1
Academic and skill Modules Academic and skill Modules Academic and skill Modules Academic and skill Modules Academic and skill Modules Academic and skill Modules
Orientation
Foreign Language
Programme
Sem 4
Summer Break
RURAL IMMERSION PROGRAMME
(IRMA)
COOPERATIVES MANAGEMENT
(NICM)
PROJECT MANAGEMENT IN ASSOCIATION WITH TOP INTERNATIONAL
INSTITUTE
START UP IMMERSION PROGRAMME
BY CII
ENTREPRENEURSHIPIMMERSION PROGRAMME
(EDII)
CERTIFICATE PROGRAMME FOR DIGITAL MARKETING
(NIIT)
INTERNATIONAL IMMERSION PROGRAMME
IN ASSOCIATION WITH REPUTED INSTITUTES
OPTIONAL
EMPLOYABILITY SKILLS IN ASSOCIATION
WITH REPUTED INSTITUTES
OPTIONAL OPTIONAL
UNIVERSITY IMMERSION PROGRAMME IN
ASSOCIATION WITH REPUTED INSTITUTES
Unitedworld School of Business has undertaken additional efforts in this year's academic curriculum (learning model) to introduce and expose the students to various skill development programmes which will help them understand and readily adapt to rapid business, technological and social changes. These certicate programmes shall help provide analytical and problem solving skills and keep them abreast with the trends and changes in a highly competitive and globally dynamic economy.
Specializations
SPECIALIZATIONS
Ÿ SALES & MARKETING
Ÿ FINANCE
Ÿ ENTREPRENEURSHIP AND FAMILY BUSINESS
The curriculum at UWSB is extensive and covers all aspects of
business management to provide students with multi-faceted
knowledge in all areas of management, while ensuring they
gain expertise and specialize in their chosen eld of discipline
of management. The course structure has been designed such
that the students can assimilate this knowledge in the best
possible combination of subjects and time. The details as listed
below, give a comprehensive understanding of the program
spread over the 3 years of the students’ journey at Unitedworld
School of Business.
Course Curriculum
Academic Modules
1. Principles of Management - II
2. Cost Accounting
3. Growth & Structure of Industries
4. Principles of Eco (Macro)
5. Business Mathematics
6. Environmental Studies - II
7. Culture & Civilization
Skill Modules
1. Leadership Skills - II
2. Corporate Communications II
3. Team Management - II
4. MS Ofce - II
5. Foreign Language - II
Semester II
Academic Modules
1. Intro to Marketing Management
2. Intro to Financial Management
3. Intro to HR Management
4. Managerial Economics - I
5. Elementary Statistics
6. Company Accounts & Auditing
7. Entrepreneurship Dev - I
Skill Modules
1. Professional Networking Skills - I
2. Image Mgmt & Pers Branding - I
3. Corporate Comunications - III
4. Nego & Decision Making - II
5. Foreign Language - III
Semester III
Academic Modules
1. Marketing Management
2. Financial Management
3. Human Resource Management
4. Managerial Economics - II
5. Business Statistics
6. Management Info System
7. Entrepreneurship Dev - II
Skill Modules
1. Professional Networking Skills - II
2. Image Mgmt & Pers Branding - II
3. Corporate Comunications - IV
4. Nego & Decision Making - II
5. Foreign Language - IV
Semester IV
Academic Modules
1. Principles of Management - I
2. Financial Accounting
3. Forms of Business Organization
4. Principles of Eco (Micro)
5. Basic Mathematics
6. Environmental Studies- I
7. History of Indian Business
Skill Modules
1. Leadership Skills - I
2. Corporate Communications I
3. Team Management - I
4. MS Ofce - I
5. Foreign Language - I
Semester I
Academic Modules
1. Mercantile Law
2. Business Environment
3. Organizational Behaviour - I
4. Quantitative Techniques
5. International Business
6. Taxation & Audit
7. Operations & SCM
8. Business Research
9. Business Ethics
10. Functional Elective 1
11. Functional Elective 2
12. Emerging Trends in Management
Semester V Semester VI
Academic Modules
1. Industrial Laws & Regulatory Fwk
2. Management Accounting
3. Organizational Behaviour - II
4. Functional Elective 3
5. Functional Elective 4
6. Strategic Management
Dissertation
Eligibility Criteria
Ø 10+2 from any recognized board.
Ø Class 12th students appearing / waiting
for nal result.
Selection Process
Ø Presentation / Group Discussion on a
given topic and a Personal Interview.
Electives will be as per the specialization chosen.
Orientation Program (2 Weeks)
Certicate Courses
About the Programme and PedagogyA three- day Entrepreneurial Immersion Programme presents an experiential based learning along with nuances attached to understanding Entrepreneur-ship. This immersion programme includes important topics such as - Know your Entrepreneurial Quotient, Ideation process , Start-Up Idea generation, Resource / Technology based idea mapping, Financial feasibility of Start-up and then understand ways and means to scale up the start-up for sustain ability. Classes are facilitated in an interactive and participatory manner.
Session PlansŸ Charms of Becoming EntrepreneurialŸ Know Your Entrepreneurial QuotientŸ Start-up Ecosystem in IndiaŸ Entrepreneurship Development ProcessŸ Start-up Idea Generation ProcessŸ Resource/ Technology Based Idea Mapping &
Presentation (Group Exercise)Ÿ Market Analysis: Start-upŸ Financial Feasibility: Start-upŸ Start-up Management and ScalingŸ Start-up Entrepreneur (Interaction)Ÿ Valedictory and Certication
ENTREPRENEURSHIP IMMERSION PROGRAMME IN ASSOCIATION WITH EDII
About the Programme and PedagogyUIP is a premier certication program offered to our BBA(H) students to get exposure to top notch university learning environment with workshops and certication in areas general management focusing on corporate communication and strategic management.
This course is an intensive one week residential program. The course is very carefully structured to ensure that it incorporates high quality in it and Faculties, offering these certicate course, is a perfect blend of knowledge, experience and training skills.It will be benecial for students,to develop an in-depth understanding of the interrelationships crucial to successful business management. This will enable them to be more effective in their career while being sensitive to the issue and challenges confronting people in the other parts of the organization.
Session PlansŸ Historical perspective on strategic management in
businesses.Ÿ Need for better corporate communication and strategy
in a competitive marketŸ Basics of strategic managementŸ Secrets of better corporate communicationŸ Strategic tools and models for modern businesses
UNIVERSITY IMMERSION PROGRAMME INASSOCIATION WITH REPUTED INSTITUTES
About the Programme and PedagogyA three-day rural immersion programme presents a cohesive mix of class as well as eld experience. The class room sessions present a comprehensive picture of rural India , the eld visits provide students an opportunity to connect the classroom learning with the realities on the ground.
Session PlansŸ Rural Society & CultureŸ Rural Development InterventionsŸ Collective Action : Milk Revolution in GujaratŸ Rural Livelihoods and Natural ResourcesŸ Field VisitŸ Understanding Rural Household Economic Decision –
making Behaviour – through a simulation game (Naranpur Express)
RURAL IMMERSION PROGRAMME (IRMA)
PROJECT MANAGEMENT EXCELLENCE - JAPANESE WAY IN ASSOCIATION WITH TOP INTERNATIONAL INSTITUTE
About the Programme & PedagogyThe Japanese philosophy of continuous improvement in processes and structure of every project undertaken has helped businesses achieve all round success. This program talks about this Japanese philosophy called Kaizen meaning 'continuous improvement'. The focus of this program is to teach most effective strategies for achieving project execution excellence through continuous improvement in the processes and structure during project
Session PlanŸ Meaning and aim of Kaizen philosophyŸ Process oriented thinking vs Result oriented thinkingŸ Japanese way of job functions in project managementŸ Kaizen and project managementŸ Visual control and the work stationsŸ The key Kaizen practicesŸ Quality circlesŸ Problem solving techniques
About the Programme & PedagogyThis course aims to provide holistic view of digital marketing. It familiarizes students with various tools and techniques used in digital marketing and will help them devise and plan effective marketing campaigns.
Session PlanŸ Digital Marketing Fundamentals Ÿ Evolution of Digital Marketing Ÿ Content Marketing and StrategyŸ Web Designing and User ExperienceŸ SEO, SEM, Social Media Marketing and StrategiesŸ Display and Afliate Marketing, Email Marketing Ÿ Mobile Marketing, App, Mobile and Web AnalyticsŸ Digital Marketing Planning and Strategy
CERTIFICATE PROGRAMME FOR DIGITAL MARKETING
About the Programme & PedagogyEmployability skills mainly constitute skills, attitude and qualities to get and keep a good job. It is a myth that once a career is chosen one is stuck with that. Employability skills training tries to teach one how to use life skills and positive attitude to prosper and progress in his or her desired professional career and if need be change the path of career in the right direction.
Session PlanŸ Understanding universal employability skills.Ÿ Having and using your life skills to be hired and remain
hired.Ÿ Importance of building knowledge of a desired career.Ÿ Understanding employability characteristics.Ÿ How to build employability skillsŸ Building realistic career goals.Ÿ Building a career plan.Ÿ Learning importance of tradeoffs.
EMPLOYABILITY SKILLS TRAINING AND CERTIFICATION IN ASSOCIATION WITH REPUTED INSTITUTES
COOPERATIVES MANAGEMENT IN ASSOCIATION WITH NICM
About the Programme and PedagogyCooperatives Management is an Indian innovation with several successful examples of excellent organizations operating from India. The management of cooperatives requires specialized knowledge and understanding of policies and practices which are important to the constitution and successful management of cooperative entities which have contributed immensely to the society and workers in most positive manner. The course focuses on basic concepts of cooperatives management and key success factor of establishing cooperative organizations and businesses.
Session PlansŸ History of cooperatives in IndiaŸ Constitution and development of cooperatives in IndiaŸ Organizational structure of typical cooperative
organizationŸ Reporting and documenting in cooperativesŸ Human resources management of cooperativesŸ Examples of most successful cooperative organizations
of India – Case studies
INTERNATIONAL IMMERSION PROGRAMME IN ASSOCIATION WITH REPUTED INSTITUTES
About the Programme & PedagogyIn this era of globalization; students should be exposed to the international environment as organizations can not just rely on domestic workers and domestic market. In the lean period, students are able to go about Singapore, to witness the multi-racial and cultural environment.
Session PlansŸ Role of strategy in global businessŸ Integration- responsiveness frameworkŸ Distinct strategies emerging from the integration
responsiveness frameworkŸ Item for preparing Global Sustainable Business GroupŸ Differences of Cultural Environment and its ImpactsŸ Implications of Political, Legal and Government
Intervention
START UP IMMERSION PROGRAMME BY CII
About the Programme & PedagogyStart-up Immersion Programme will be a hands-on experience covering the exploration and hard decisions that students face when getting their ideas off the ground. The programme aims to create awareness on Start-up and helps students to turn their ideas to venture. The programme consists of classroom modules which help students to understand entrepreneurship as a career, tools to generate and validate their ideas, develop a business plan and learn how to turn it into real Start-up.
Session PlansŸ Overall environment in the country for start-upsŸ Start-up basics-idea to goŸ Best suitable business structure for start-upŸ Get your toolkit ready – legal compliance requirement &
impactŸ Navigate a path to market - identify and examine
sources of start-up fundingŸ Marketing strategy for start-upŸ Team building and resource managementŸ Business plan preparationŸ Role of intellectual property management for start-ups
Specializations
In the world of hyper competition, it has become immensely important to sustain a leading position in the market for every business organization. Marketing is the key area for every business to survive in this market. The Marketing specialization of BBA (H) at UWSB covers important areas of Sales and Marketing like Sales & Distribution, Basics of Digital Marketing, Basic of Advertising, Branding & Positioning, Consumer Relationship Management, and Marketing in Small Business Operations.
Career ProspectsStudents with BBA (H) marketing specialization can expect careers in all kinds of business organization, banks, service marketing companies, direct selling companies, retail companies. They can also become entrepreneurs, distributors of all kinds of products, stockiest, wholesalers and even retailers of established brands.
Programme Outline Ÿ Sales & DistributionŸ Basics of Digital MarketingŸ Basics of AdvertisingŸ Branding and PositioningŸ CRMŸ Marketing in Small Business Operations
Sales & Marketing
With BBA (H) Finance specialization, the students are provided with innovative, basic and rigorous study to evolve as successful nance professional. Along with nancial aspects, this specialization also reinforces the vital managerial and operational skills of the students. Practical aspects like nancial products, nancial markets and nancial services are also included to enhance knowledge of the students.
Career ProspectsFinance department holds the responsibility of the nances of a company. Graduates with this specialization can be Financial Services Providers, Financial Advisors, Finance Managers and Financial Analysts. They can also have careers in different nance companies and banks.
With prime focus on leadership, organizational and negotiation skills, this specialization trains the students to deploy their understanding in real-life business situations. Every family business owner faces the challenge to meet the utmost standard of quality and resource management. This specialization provides the skills to acknowledge one's abilities and manage a growing enterprise of one’s own, in the market
Career ProspectsWith numerous startups evolving every day, entrepreneurs are highly paid for their innovative ideas that grow into large-scale businesses in future. Graduates with this specialization could help expand family businesses and start an independent business venture.
Programme Outline Ÿ Basics of Entrepreneurial DevelopmentŸ Developing Business PlanŸ Basics of Project DevelopmentŸ Family Business ManagementŸ Finance and HRM in small and medium organizationsŸ Managing a growing family business