United We Stand, Divided We Fall: The Future of Network Marketing
Apr 01, 2015
United We Stand, Divided We Fall:
The Future of Network Marketing
The Future of Network Marketing is in our Hands…
The hands of company owners, executives and independent sales
leaders.
We have two choices…
Band together with shared vision and values to execute a quantum leap in
our success
Or we can continue to operate with opposing visions and values and
battle each other
The future is our choice; it is in our hands, every one of us.
• From chicken cutter to a successful Network Marketer
• Love/Hate Relationship• Built a 30,000 organization• Endured attempts to knock off our
products, sue us, raid our sales force, etc.
The Industry has been wild, fun, profitable and heartbreaking
Grown 19 out of the last 20 years.
And we could have done so much more
We could have avoided so much bad press; so many regulatory actions and so many dreams destroyed.
The franchising model in the US is a valuable comparison, they started
the same time we did, 50 to 60 years ago.
Today the franchising concept contributes close to one trillion
dollars in revenues.
After the same amount of time, we only produce $30 billion.
• Franchises generate 33 times more business than Network Marketing.
• That’s 33 times more billion-dollar companies; 33 times more hundred-million-dollar companies; and
• 33 times more millionaire and multimillionaire entrepreneurs.
Franchisers must risk tens of thousands of dollars and must dive
into their business full time.
Anyone can pursue our opportunity for a few hundred dollars and a few
hours a week
Multi-Level Marketing, is NOT what some people like to call “just a
compensation plan
We ARE a unique community within the Direct Selling Industry
We are looking to build our wealth through residual income …
commissions based on product sales from the network of distributors we
build
We expect that as long as we honor what we build — as long as we
protect it, promote it, lead it and nurture it — we should be paid on it
virtually forever.
It should be the wall of protection around our family … forever.
The shared vision of Network Marketers could be this
• To bring a new paradigm of abundance and wealth building into existence so that most people …
Understand how and why Network Marketing could work for them
Admire and respect those who succeed, just as they admire those who succeed in equities, real estate
and small business
Trust the business model based on our ethics, our candor, our commitment
to build trust and respect
And have one primary Network Marketing business, in which they
are building residual income
Imagine … almost everyone you know is building wealth through the
residual income of their chosen Network Marketing company, just
like they are investing in equities and real estate.
This new paradigm will never exist without a shared vision and shared
values.
If we truly embody the core values of contribution, partnership, success and integrity we can get there.
But not if we continue to do what industry legend Mark Yarnell is
famous for saying: “We are the only industry in the world that when things get tough, we circle the
wagons and start shooting at each other.”
This synergy will never happen as long as we tolerate greed, unlawful
strategies, irresponsible product development and unethical business
promotion.
It will never happen as long as company founders continue to
design compensation strategies that violate the law; violate the DSA Code
of Ethics;
It will never happen as long as company founders hide their
lawlessness in their complex plans in the expectation that they will get
away with it.
It will never happen as long as company owners and their
executives see the source of their sales dispensable assets.
And it will never happen as long as sales leaders act as hit-and-run
drivers, with no loyalty or gratitude for the tremendous risk, investment
and work ethic required to successfully launch and lead a
company.
• A commitment to the longevity of their MLM compensation model. A 100-plus year MLM business plan.
• A commitment to honor, champion and protect the sales leaders who build with you. Success is a partnership, with both parties committing 100 percent.
• A commitment to develop the very best products possible, and to market them legally and responsibly.
• A commitment to design and market the opportunity in a way that fosters trust, respect and an environment free of regulatory actions and negative media.
• A commitment to respect and champion every other company’s right to compete, and every leader’s right to choose and build their empire without undue litigation intimidation and harassment.
• A commitment to a clear, concise set of policies and procedures that spells out each party’s rights and responsibilities, and is balanced in its favor.
• Find a company that honors your own vision and values, one that is responsible and committed to longevity.
• Marry your company, for the long haul.
• Follow your company’s policies and procedures.
• Follow the spirit and intent of your compensation plan.
• If a divorce is absolutely necessary, do it with honor, integrity and generosity.
• Be a “Do the Right Thing" leader.
Companies should adopt a set of strong cultural commitments
Code that lays out their vision, their values and their commitments to be part of the solution and part of our
industry’s future prosperity.
A code to which leaders can hold their company accountable; one to which
a company can hold their sales leaders accountable.
A public Code from which we cannot hide.
We cannot afford to kill each other off.
Every failed Network Marketing business that was honorable hurts us
all.
They fuel too many stories of failure, negative media and more evidence
for the regulators.
We need to lock arms in mutual respect…
…choose our partners and build an industry,
We can only do that with ethical, legal and moral success.
“United We Stand”