United Way Midwinter Institute February 16, 2011 © Andy Giesler, 2011 Part Three.

Increasing Online Engagement

United WayMidwinter InstituteFebruary 16, 2011

© Andy Giesler, 2011

Part Three

Let’s talk about…How to choose technologyTraditional Websites> Social MediaOnline Collaboration

Social Media

SocialMedia

Revolution

http://socialnomics.net/video/

1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination

Social Media

1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination

Social Media

ClassicWeb

“Social Media”A set of web-based tools

helping us to express ourselves and connect

with others.

E-MailMarketing

2009 eNonprofit Benchmarks StudyNTEN and M+R Strategic Services

Why might Social Media have good results for high-effort requests?

TRUST

The great promiseof social mediaisn’t cash but

connection.

IdealwareNonprofit Social Media Survey

(March 2010)

Idealware Nonprofit Social Networking Survey

(March 2010)

NTEN Nonprofit Social Networking Survey(April 2010)

NTEN Nonprofit Social Networking Survey(April 2010)

Feb 16, 2010

LET GO

TRUST

theconversationprism.com

1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination

Social Media

1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination

Social Media

WHY?

1. Connect with friends/peers/members2. Share breaking news3. Build a community of interest4. Have a website without geekery

PollWe don’t have a Facebook page.

We have one but don’t really use it.We use it once a week or less.

We use it more than once a week.

Facebook GrowthJan 2010 – Jan 2011

YourSuccesses?

1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination

Social Media

WHY?

1. Share your thoughts2. Share breaking news3. Provide helpful information4. Hear back from readers5. Have a website without geekery

PollWe don’t have a blog.

We have one but don’t really use it.We use it once a month or less.

We use it more than once a month.

Microblogs

PollWe don’t have a Twitter account.

We have one but don’t really use it.We use it once a week or less.

We use it more than once a week.I’m tweeting this poll to my peeps now.

EDF Home Page

eVolunteerism:Social Media

Advocacy

Bonus Tip:http://followcost.com/

http://followcost.com/

YourSuccesses?

1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination

Social Media

Photo SharingWHAT IT IS A place where you

can post your group’s photos, often giving visitors the ability to comment.

EXAMPLES Flickr PhotoBucket Picassa Shutterfly

PollWe don’t share photos online.

We rarely share.We share occasionally.

We share often.

Video SharingWHAT IT IS Like Photo Sharing,

but with videos.

EXAMPLES YouTube Vimeo DailyMotion Metacafe

PollWe don’t share videos online.

We rarely share.We share occasionally.

We share often.

YourSuccesses?

1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination

Social Media

PollWe use at least 1 social media outlet.We use at least 2 social media outlets.We use at least 3 social media outlets.We use at least 4 social media outlets.

ListenFind 5(Blogs, Facebook pages, whatever)

Follow for 2(Every every day or two for a couple weeks)

Participate 2(Contribute at least twice, preferably more)

ManageConcrete calls to action.Concrete deadlines.Regular progress updates.Ask people to spread word.Ask people to make connections.

Let’s talk about…How to choose technologyTraditional Websites> Social MediaOnline Collaboration

Image Credits - Part Three• Crowd Surfer: http://www.flickr.com/photos/justinpward/93182613/• Nerd: http://www.flickr.com/photos/theinfamousgdub/1765952198/• Take a leap: http://www.flickr.com/photos/markkenny/468864482/• The Conversation Prism: http://theconversationprism.com• Cat stretch: http://www.flickr.com/photos/leshoward/1174941747/