United Nations Industrial Development Organisation Creative Industries Framework: a work in progress 06.10.20111 Camilo Antonio, UNIDO Curator-Advisor,

1

United Nations Industrial Development Organisation

Creative Industries Framework:a work in progress

06.10.2011 Camilo Antonio, UNIDO Curator-Advisor, Agro/RISE Unit

Camilo Antonio, UNIDO Curator-Advisor 2

UNIDO‘s Creative Industries Framework

06.10.2011

Creative Industries “Greening”:a local insider‘s job

“The U.N. must be at the forefront of

climate change. The first step is to look

inward.“Kandeh Yumkella, UNIDO

Director General

How are creative industries relevant?

What challenges/opportunities can CIs offer

Definition: CIs are cycles of creation, production and distribution of goods/services that use creativity and intellectual capital as primary inputs.

staircase

3

Creative Industries

• Use creativity and intellectual capital as primary inputs

• Comprise tangible goods and intangible services with creative content, economic value and market objectives

• Produce creative products generating revenues through trade and intellectual property rights

• Are at the crossroad among artisan, manufacturing and services

(UNCTAD Report 2010)

CreativeEconomy

CreativeIndustries

4

Creative economy and Green economy are mutually supportive

Creativity and intellectual capital, versus non-renewable resources, as main inputs for production

Transition from over-consumption to more ethical consumerism: Eco-fashion and eco-tourism

Avoids ‘business as usual’ losses in ecosystem, livelihoods, and lives because of unsustainable/polluting activities

Most creative industries are environmentally-friendly with low carbon and water footprints: Using and Recycling

Creative industries is knowledge and services-intensive, creating more green products as compared to traditional manufacturing

(source: UNCTAD Report 2010)

Camilo Antonio, UNIDO Curator-Advisor 506.10.2011

Camilo Antonio, UNIDO Curator-Advisor 606.10.2011

Camilo Antonio, UNIDO Curator-Advisor 706.10.2011

Developed Economies Developing

Economies Transition Economies

0

50,000

100,000

150,000

200,000

250,000

127,903

75,835

1,210

227,103

176,211

3,678

20022008

Creative goods: Exports, by economic group and region, 2002 and 2008(in millions of $)

Source: UNCTAD, based on official data in UN COMTRADE database

Factor 0,7

Factor 1,3

Factor 3

Camilo Antonio, UNIDO Curator-Advisor 806.10.2011

LDCsSIDS

0

200

400

600

800

1000

1200

1400

1600

344

61

1579

135

20022008

Factor 4,6

Creative goods: Exports from LDCs and SIDS, 2002 and 2008in millions of US$

Factor 2,2

Source: UNCTAD, based on official data in UN COMTRADE database

Camilo Antonio, UNIDO Curator-Advisor 9

UNIDO‘s Creative Industries Framework

06.10.2011

Creative Industries “Greening”:a local insider‘s job

Camilo Antonio, UNIDO Curator-Advisor 10

UNIDO‘s Creative Industries Framework

Who imagines the potential for an idea being marketed?

Who imagines the potential for creating jobs from green concerns?

Imaginative ideas for eco-systemic markets

Prosumers enjoying traded products

06.10.2011

Creative “Greening”:an insider‘s job

Camilo Antonio, UNIDO Curator-Advisor 11

UNIDO‘s Creative Industries Framework

Creative “Greening”:an insider‘s job

Who imagines the potential for an idea being marketed?

Who imagines the potential for creating jobs from green concerns?

Imaginative ideas for eco-systemic markets

Prosumers enjoying traded products

06.10.2011

Rural-urban crossovers:

women/youth entrepreneurial

communities

Eco-conscious advocates and

investors

Eco-systemic Public-Private

Concerns

People living respectfully with land and natural

resources

Camilo Antonio, UNIDO Curator-Advisor 12

UNIDO‘s Creative Industries Operations Map

Who imagines the potential for an idea being marketed?

Who imagines the potential for creating jobs from green concerns?

Imaginative ideas for eco-systemic markets

Prosumers enjoying traded products

People living respectfully with land and natural

resources

06.10.2011

Rural-urban crossovers:

women/youth entrepreneurial

communities

Eco-conscious advocates and

investors

Eco-systemic Public-Private

Concerns

lllff

Creative “Greening”:an insider‘s job

UNIDO‘s Seal of Approval apt agro-tech and

agri-businessesrequest/demand

Response/supplyFacilitative transformation

and capacity building

Camilo Antonio, UNIDO Curator-Advisor

Features of UNIDO‘s Creative Industries Programme Framework

Value Chain Analyses

RegionalBranding & Territorial Marketing

06.10.2011 13

Creative Industry:A locally-basedInsider’s Job

How assist stakeholders/ counterparts for required inputs?

request/demand

Response/supplyHow facilitate change(s) and

enable capacity building?

Video 1

Identifying & fostering Entrepreneurs with creative Innovation ideas?

Consultants & trainors

mobilizingInvestors& BusinessLinkages

Rural people Beneficiaries:Pro-poor/green for SustainableDevelopment

Rural Integrative & InclusiveEnterprises

IPR patents & products performingin local and global markets

Convenor & Broker

Approaches & Models

RenewableEnergy & Clean Technologies

Cultural heritage & craft-basedAgrisector businesses

Outcome & Impact

Designing for Quality

Digital ExchangePlatform

Assessing & programming CI subsectors

Slow Food

Tourism/FilmFestsDestination

Peer Reviews

Intellectual Property Rights

Distinguishing Values & Characteristics of Creative Entrepreneurs

06.10.2011 14Camilo Antonio, UNIDO Curator-Advisor

Creativity: aTriple A-interlinked Process

Video 1

Researching/rediscovering Roots

Cultivating change & making combinations

Experimenting for Innovation

ASPIRATIONImagining big picture contexts of Concerns

ABILITYTo Act responsibly

ATTITUDESpotting Opportunities for Change

Articulating the Strategy cumBusiness Plan

Testing the ground/market

Imaginatively reconstructing

Value-chain adding/Assessing

Enterpreneuring for Business & Jamming It:joyful activities making sense

Camilo Antonio, UNIDO Curator-Advisor 15

Integrative Development of Creative Industry Holons

Gross national product / happiness

CE

06.10.2011

Territorial marketing/ Regional Branding

UNIDO Interventions:MDG/Ecosystemic Perspectives

Agro-sector Resources

Motivating CreativeEntrepreneurship

Investment Forums/Media Events

IPR for Clean Technologies

Stakeholders‘Programming

caribbian exportfullcircleanimation.com

Camilo Antonio, UNIDO Curator-Advisor 16

Thank you for your kind attention!

Camilo [email protected]

06.10.2011